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2017 Toyota 86 brings new name and fresh face to New York

The Scion FR-S and Subaru BRZ seem unable to get away from their negative reputation online. The Mazda MX-5 Miata has no problem gaining fans that want an affordable sports car. However, the Toyobaru twins, which also offer attainable performance, can't seem to find a similar footing. The 2017 Toyota 86 has a new name, a fresh face, and a little more power. Even with the latest upgrades, the 2.0-liter boxer four-cylinder's 205 horsepower and 156 pound-feet of torque doesn't make it a powerhouse by modern standards. However, a naturally aspirated engine with over 100 horsepower per liter is still rather impressive in this price range. Toyota doesn't have details yet, but the company claims that new ratios for the six-speed manual transmission also offer increase the coupe's performance. Updated shock tuning and spring rates should sharpen the handling a little, too. View 12 Photos The 2017 86's aesthetics are very similar to the outgoing FR-S, but Toyota uses this opportunity to keep things modern. The coupe now has LED headlights and taillights. The new central intake that stretches along the front also looks more aggressive. If you're still not happy with the 86 or BRZ, which also has a facelift on the way, the good news is that a replacement is coming eventually. Fuji Heavy Industries P\president Yasuyuki Yoshinaga has confirmed twice that Subaru and Toyota have a deal to create a second generation model. They haven't set an introduction date, though. Related Video:

Scion was slain by Toyota, not the Great Recession

Scion didn't have to go down like this. Through the magic of hindsight and hubris, it's easier to see what went wrong. And what might have been. What the industry should understand is this: Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. This is more than just the failure of a sub-brand. It's the failure of a company to deliver new and compelling products over an extended period of time. Toyota will point to the Great Recession as the reason it hedged its bets and withdrew funding for new vehicles, instead of using that as an opportunity to redouble efforts. This was as good as a death warrant, although myopically no one realized it at the time. Sadly, GM's Saturn experiment was a road map for this exact form of failure. No one at Toyota seemed to think the Saturn experience was worth protecting their experimental brand from. Or they weren't heard. Brands live and die on product. Somehow, Scion convinced itself that its real success metric was a youthful demographic of buyers. It seems like this was used to gauge the overall health of the brand. Look at the aging and uncompetitive tC, which Scion proudly noted had a 29-year-old average buyer. That fails to take into account its lack of curb appeal and flagging sales. Who cares if the declining number of people buying your cars are younger? Toyota is going to kill the tC thirteen years [And two indifferent generations ... - Ed.] after it was introduced. In that time, Honda has come out with three entirely new generations of the Civic. Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. At launch, the brand could have gone a few different ways. The xB was plucky, interesting, and useful – a tough mix of ephemeral characteristics – but the xA didn't offer much except a thin veneer of self-consciously applied attitude. That's ok; it was cute. Enter the tC, which managed to combine sporty pretensions with decent cost. It took on the Civic Coupe in the contest for coolness, and usually managed to win. More importantly, an explicit brand value early on was a desire to avoid second generations of any of its models, promising a continually evolving and fresh lineup. At this point, the road splits. Down one lane lies the Scion that could have been. After a short but reasonable product lifecycle, it would have renewed the entire lineup.

Santa swaps his sleigh for a Ferrari-powered Toyota

A Ferrari-powered Toyota 86 is sure to garner a bit of attention, as well it should. We've been paying attention throughout this build, so it should be no surprise then that Santa did as well. He's ditched his red sleigh for the Gumout GT4586 in this video. If you've been following along, you know that Ryan Tuerck and Gumout built this completely bonkers machine that's far more exciting than some previous Japanese/Italian mash-up automobiles. Donut Media has been doing their part to document and promote every stage of the process. This new video is filled with the gratuitous amounts of lights, noise, and tire smoke that Donut is known for. We don't know the conversion from horsepower to reindeerpower, but the GT4586 should provide plenty of oomph for Santa's Christmas trek. Related Video: News Source: YouTube Humor Ferrari Scion Toyota Coupe Special and Limited Editions Performance Videos toyota 86 engine swap