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Scion xB to be replaced by Auris hatchbach, iQ dead after 2014

Scion seemed like such a good idea when it was first launched. Toyota's aim was to provide young people with stylish, affordable cars that would serve as a gateway to the automaker's family of products. It was also supposed to be something of an incubator for new ideas that were too radical for its more conservative Toyota and Lexus brands. Over a decade since its launch, the brand has languished, and today's showroom is populated by slow-selling and aging vehicles that have often been slow to receive upgrades. However, there may be a bright spot on the imminent horizon, as there are reportedly a slate of new models on the way over the next three years.
According to a model timeline published by Automotive News, the Scion lineup is about to get a major overhaul. First, the boxy xB may finally be going to the big refrigerator box in the sky, to be replaced by a version of the more conventionally styled Auris hatchback (pictured above) from overseas markets in early 2015. Later next year, the xD will also allegedly bow out in favor of a new hatchback based on the Mazda2 (thanks to a recently signed platform-sharing deal). For 2016, the sporty tC hatchback is also said to get a redesign, and interestingly enough, a Corolla-based compact crossover could join the ranks, too.
While those changes should boost sales volume, there's also news that's sure to make enthusiasts happy. Automotive News cites company executives who confirm a second-generation FR-S is on the way in early 2017. A Subaru exec also recently gave a similar confirmation that it was working on another BRZ.

Toyota to kill Scion brand [w/video]

Toyota Motor Co. said Wednesday it will kill its youth-oriented Scion brand, ending a 13-year experiment that attracted new customers but ultimately drained resources from the parent company. The FR-S sports car, iA sedan, and iM five-door hatchback will be re-badged as Toyotas starting in August for the 2017 model year, and the tC coupe will end production then. The C-HR displayed at the Los Angeles Auto Show will become a Toyota vehicle when it launches. Scion's 22 dedicated team members will be given opportunities to join Toyota. Toyota says it made the decision in response to customers' needs, noting it finds younger buyers want practicality in addition to the individualistic styling and features that Scion offered. Meanwhile, Toyota's own vehicles have gotten sportier, which the company says appeals to younger buyers. Scion claimed some successes, pointing to its average customer age of 36 years old, with 70 percent of its buyers new to Toyota. Scion sold more than a million vehicles since it launched. Its best year was 2006, when it sold 173,034 vehicles. Sales declined steadily in 2007-08 and then crashed in 2009 during the recession to 57,961 units, before bottoming out in 2010 with only 45,678 sales. "This isn't a step backward for Scion; it's a leap forward for Toyota. Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network," said Jim Lentz, founding vice president of Scion and now CEO, Toyota Motor North America. "I was there when we established Scion and our goal was to make Toyota and our dealers stronger by learning how to better attract and engage young customers. I'm very proud because that's exactly what we have accomplished." While Scion never recovered from its drastic sales decline, it served as a test bed for marketing and dealer tactics that helped its parent company. Scion tried out no-haggle pricing, a streamlined option plan (some cars had only two choices: color and transmission) and a pre-paid maintenance plan. "We appreciate our 1,004 Scion dealers and the support they've given the brand," said Bob Carter, Toyota senior vice president of automotive operations. "We believe our dealers have gained valuable insights and have received a strong return on their investment.

2016 Scion iM shows some sharp styling from a frugal five-door [w/video]

Scion has been starving for new products for some time, and the entry-level brand has finally gotten two of them at the 2015 New York Auto Show. Of the duo, the iM is probably the more intriguing one because it brings a slightly retouched look for the Toyota Auris across the Atlantic from Europe. While nowhere near as aggressive as the concept from the 2014 LA Auto Show, the production iM is still a fairly attractive five-door. The front air dam features a stylish mix of gloss black and body color touches that look great, and the rear is dominated by a big set of wraparound taillights. It also wears an attractive set of standard 17-inch wheels with a layered effect for the spokes. Buyers have a single engine option, which is a 1.8-liter four-cylinder with 137 horsepower, but the mill can be linked up to either a six-speed manual or a CVT with a stepped-shifting mode. The iM should be easy on fuel bills too thanks to an estimated 37 miles per gallon highway from the most efficient version. Scion's new five-door hatch arrives at dealers this fall, and the brand expects prices to start at less than $20,000. Check out all of the shots in the gallery from the New York show floor for an early peek.