2013 Scion Fr-s Base Coupe 2-door 2.0l on 2040-cars

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2016 Scion iM shows some sharp styling from a frugal five-door [w/video]

Scion has been starving for new products for some time, and the entry-level brand has finally gotten two of them at the 2015 New York Auto Show. Of the duo, the iM is probably the more intriguing one because it brings a slightly retouched look for the Toyota Auris across the Atlantic from Europe. While nowhere near as aggressive as the concept from the 2014 LA Auto Show, the production iM is still a fairly attractive five-door. The front air dam features a stylish mix of gloss black and body color touches that look great, and the rear is dominated by a big set of wraparound taillights. It also wears an attractive set of standard 17-inch wheels with a layered effect for the spokes. Buyers have a single engine option, which is a 1.8-liter four-cylinder with 137 horsepower, but the mill can be linked up to either a six-speed manual or a CVT with a stepped-shifting mode. The iM should be easy on fuel bills too thanks to an estimated 37 miles per gallon highway from the most efficient version. Scion's new five-door hatch arrives at dealers this fall, and the brand expects prices to start at less than $20,000. Check out all of the shots in the gallery from the New York show floor for an early peek.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Scion xB Release Series 10.0 headed for New York debut

Toyota promises that upgraded products for Scion are on the way, with the possibility of a redesigned xB coming soon. In the meantime, fans of the boxy hatchback have to make due with the new Release Series 10.0 special edition that is debuting at the 2014 New York Auto Show. The latest limited model puts an emphasis on technology with a wireless charging mat, backup camera, projected logos and a few interior changes.
All the Series 10.0 editions come in Electric Quartz, a pearlescent white color with green highlights, and their steel wheels are covered in Tungsten Gray caps. The exterior's jade color scheme flows inside with the accent stitching on the seats and door panels. This xB is equipped with three projectors - one in the rear bumper displays the company's logo on the ground, and two inside put "xB RS 10.0" on the driver's side and the car's build number on the passenger side. (That's kind of cool, honestly.) Smaller upgrades include piano black trim around the console, illuminated door sills and lit cup holders.
The Release 10.0 edition doesn't see any mechanical changes and uses the same 2.4-liter four-cylinder with 158 horsepower and 162 pound-feet of torque as all other xBs, mated solely to a four-speed automatic transmission. Scion plans to build 1,500 Series 10.0 models with pricing starting at $20,420, plus a $755 destination charge. Sales begin this summer. Scroll down for the full details in the release.