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Saab still alive and well at New Jersey dealership

We all know the Saab story: a niche automaker that just couldn't last in the quickening pace of an increasingly competitive industry, despite its loyal following. But just because the automaker has all but completely disappeared, it doesn't mean that the loyal following has as well. In fact Saab Automobiles Parts North America estimates there are some 450,000 Saabs still in use in the United States, and many of them are still die-hard brand faithful who are adamantly clinging to the bankrupt brand they love. And many of those loyal customers are still finding a home at Park Avenue Saab in Maywood, NJ. Although the Park Avenue Auto Group operates Acura, BMW and Lotus franchises, it hasn't given up on Saab just because the company isn't making any new cars anymore. Instead it's set up shop in an old Suzuki showroom and is building a growing list of Saab customers across New York, New Jersey and Pennsylvania – parts of that list acquired from other, closed Saab dealers in the region. The dealership stocks spare parts and is ready to perform whatever service and maintenance existing Saab owners might need, but it's also still buying and selling Saabs: used models with low mileage and manufactured as close as possible to the end of production in 2011. So when an owner of an old Saab is ready to trade up, the dealership has something to offer. And many of those loyal customers, according to Automotive News, are willing to pay top dollar rather than switch to another brand. If and when a Saab owner needs to buy something newer – as most will have to – the dealer is ready to introduce them to a new Acura or BMW, but to date, very few have. That's why Park Avenue Saab still sells about 40 used Saabs every month to customers in the vicinity, across the country or even overseas. Between the sales and service departments, the dealership is still turning a brisk business, but unless NEVS, Mahindra or some other knight in shining armor swoops in and manages to do what GM and Spyker couldn't, the dealership's management know the business can't last forever.

Saab to hire 200 engineers, might build gas cars with Mahindra

The brand formerly known as Saab is still intent on teaching The Little Engine That Could a few ticks about persistence. We say "formerly known" because it turns out that National Electric Vehicle Swedent (NEVS), the Sino-Japanese investment consortium that just bought the majority of Saab's assets, minus Saab Automobile Parts AB, may not actually own the rights to the Saab brand name. According to a report in Di.se via Saabs United, NEVS will need to negotiate with Scania and the Swedish aerospace and defense group, Saab AB, for the right to name its forthcoming electric car the Saab 9-3.
NEVS is hiring 200 engineers now to work on its electric car program, and reports are that it will hire more as it gets closer to the 2014 launch. It will be based on the current (read: ancient) 9-3, and we hope NEVS is succeeds in getting the naming rights, because the NEVS 9-3 just doesn't have the same ring. NEVS will likely target China as the model's main market.
However, it's rumors of their second negotiating ploy that we're really rooting for: to work with Mahinda & Mahindra, the Indian company once in the running for Saab's assets, develop a petrol-powered 9-3 on the next-generation Phoenix platform, based on Jason Castriota's design.

Saab plant reopens, production to resume by year's end?

Saab is gearing up to start production of the 9-3 again in September, two years after the last exampled rolled off the assembly line at the company's Trollhättan factory, Aftonbladet reports. Saab's new owner, National Electric Vehicle Sweden AB (NEVS), a Chinese-Japanese consortium created solely to buy Saab, says that the model's parts supply is the bottleneck in the production process, understandable since many of Saab's suppliers closed after it stopped production two years ago. The automaker also needs to establish a new dealership network. It is not entirely clear where Saab will market their new models, but North America is not expected to figure into their plans, at least initially.
Almost 400 factory employees are reportedly back working at Trollhättan, and Saab is looking to recruit 180 workers to help with production, presuming the factory can overcome its supply issues and go back online in the fall.
The new 9-3 is understood to be something short of an all-new car, a revision of the old 9-3 that started production in 2002. It will reportedly be offered initially as a four-door sedan and two-door convertible, and it will have a turbocharged engine, according to NEVS, which we expect will be a four cylinder. An electric 9-3 could come as early as next year. Turbocharged engines are part of Saab's DNA, NEVS Vice President Mattias Bergman has stated, and future Saab models will have them - despite the automaker's planned progression toward electric vehicles. The 9-3 will get small facelifts over time, says Mikael Östlund, a press officer at NEVS.