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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Junkyard Gem: 2004 Saab 9-5 Arc Wagon

As I work on my project of documenting automotive history via the machinery I find in car graveyards around the country, blank spots in the junkyard record keep showing themselves. I've remedied the lack of discarded BMW 3- and 5-Series cars in recent months, through the E46 and E39 respectively, and now I'm trying to move past the 900 in the Saab timeline. We've got the 9000 covered, and now it's the turn of the 9-3 and 9-5. Here's an '04 9-5 Arc Wagon, found in a Denver yard recently (I shot a 9-3 on the same trip and you'll see it in the near future). General Motors took over Saab in 2000, after more than a decade of 50% ownership, and so the 9-5 (or 95 if you prefer) had plenty of Opel/Holden/Vauxhall DNA in its cells. Its closest American-market relative (other than the 9-3) was the Saturn L-Series. However, you couldn't get a Saturn with a proper Saab engine under the hood, and by "proper" we mean one descended from the original Triumph Slant-4. This 2.3T turbocharged version sent 220 horsepower to the front wheels, making this a nicely quick wagon. It appears that this car endured some lean times as it approached the end of its road, with the kind of leaky-side-glass repair you do only when you know you're a car's final owner. You could get the 9-5 Wagon as the Linear, Arc, or Aero models in 2004. The Aero was the factory-hot-rod version, while the Arc was more about luxury. The leather seats in this Arc still look pretty good. Even though this car's ancestry is more German than Swedish, it has the traditional Saab console-mounted ignition switch. When it came time for The General to sell Subaru Imprezas with Saab badging, however, the ignition switches stayed in the non-Saab locations. At least the Saab-badged Chevy Trailblazer had the switch in the Trollhatten-approved location. It doesn't look as quirky as the early Saabs, which were born from Flying Barrels, but it stood up well against the competing cars offered to America's ever-shrinking pool of station wagon shoppers. Built in Sweden by Swedes! Would this have happened with an Audi wagon?   Featured Gallery Junked 2004 Saab 9-5 Arc Wagon View 26 Photos Auto News Saab Automotive History Wagon Junkyard Gems

Meet the other Cadillac wagon. It's as American as ABBA

The Cadillac CTS Wagon became a cult classic the second it went on sale. We all knew that it was never going to sell in anything approaching significant numbers, and if that "we" didn't include those actually working at GM, one would have to wonder what they were smoking. Cadillac was still having a hard enough time trying to convince people that it was now a BMW-fighting sport luxury brand rather than the purveyor of Grandpa-piloted land yachts. To many, a sport sedan like the CTS seemed like a stretch. But a CTS sport wagon? It sure seemed like GM was just doing things for funzies, an impression only enhanced by the CTS-V Wagon. Forget cult classic. That thing was an instant legend.  And yet, the CTS wasn't the only Cadillac of that era offered as a wagon. It wasn't even the first. Before GM said "to hell with it, let's have some fun" on this side of the pond, over in Europe, it had already taken a page from its old badge-engineering playbook to create the 2006 Cadillac BLS Wagon. It was available as a sedan, too, but its awkward majesty is best enjoyed as the long-roof model.  There's just something off about the whole thing, right? That's probably because it also looks vaguely familiar, as if you've seen it before. So where the hell does this thing come from? Sweden! Behind that Cadillac Art and Science face is a Saab 9-3, and in the case of the BLS Wagon, the Saab 9-3 Sport Combi wagon. The roofline is the dead giveaway, as no other wagon has ever looked like that. In fact, the roof and windows were the only exterior elements to copy directly over from 9-3 to BLS. No kidding. With the Cadillac front end, doesn't the Saab-funky-boxiness make it look like a miniature hearse? The answer is yes. GM's design team, led by Ed Welburn, was quite pleased with his work. Perhaps it even egged him on to create a real Cadillac sport wagon? "The whole team was very excited to apply Cadillac's design language to a wagon for the first time," said Welburn in a press release from the time. "The V-shaped chrome-plated grille, a Cadillac hallmark, is picked up again by the shape of the rear window, and the body side character lines make it unmistakably a Cadillac." The interior is surprisingly different from the 9-3, including the ignition switch migrating from the center console up to the steering column. It also wasn't exactly in keeping with the Cadillac norm of the time.