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NEVS Emily GT electric sedan developed by ex-Saab engineers finds a buyer

Even in death, Saab could not rest in peace. In life, the Swedish automaker never managed to get out from between the sales rock and the financial hard place. After GM bought half the company in 1989 and took full control in 2000, the inevitable brand engineering led to cars like a Saab 900 on an Opel platform, a Subaru Impreza rebadged as a Saab 9-2X and a Chevrolet Trailblazer turned into a Saab 9-7x. This went as well as anyone who knew Saab would expect. Come January 2010, Saab was dead. Or rather, Saab had entered a zombie state rebranded as New Electric Vehicle Sweden (NEVS), two Chinese companies in succession buying the automaker's intellectual property, both having to walk away due financial issues at the parent companies. Earlier this year, NEVS showed one of the projects it continued to work on throughout the turmoil, a four-seat battery-electric car called the Emily GT. NEVS said it was looking for a buyer for the project or the entire company. According to Sweden's Auto, Motor und Sport (translated) that broke the story, and further reporting from Saab Planet, the search has succeeded and the Emily will come to life. Saab Planet writes that in March of this year, a Swedish company called Stenhaga Invest bought 80% the the Stallbacka factory and office complex in Trollhattan where Saab used to build its cars, NEVS holding onto the remaining 20%. AMS reported that an as-yet-unknown European investor has signed a letter of intent to purchase two of the 13 projects NEVS said it has been working on, the Emily GT and the PONS, an autonomous shuttle. Svante Andersson, who runs Stenhaga, is reported to have said the unnamed investor is interested in taking control of "a substantial area" of the Trollhattan facilities, "indicating that a significant number of people will be employed in Trollhattan." Back in March, an NEVS engineer said properly funded development could get the Emily GT into production in less than two years. Based on the sports sedan we've been told about, that seems reasonable. Ineos chief Sir Jim Ratcliffe announced the Ineos Automotive Grenadier in 2017, showed a concept in 2020, and had a model running the hill at Goodwood in 2021 — four years for a ground-up design. Saab Planet writes that "a timeline for relaunch is expected to be announced after a meeting between the parties involved during week 32," which would be the week of August 7.

What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Junkyard Gem: 1986 Saab 900 Turbo

The Saab 900 sold well in Colorado, and owners of these cars tend to hang onto them for decades. For those reasons, I still find 900s while making my rounds of the self-service wrecking yards in the Denver region. The turbocharged models tended to fail more quickly than their naturally-aspirated counterparts, though, so the 900 Turbo can be tough to find today. Here's a 1986 that took its final tow-truck ride into a Denver yard a couple of months back. The 900 received a makeover for the 1987 model year, so today's Junkyard Gem comes from the final year of the 900 with the endearingly 1960s face derived from its 99 predecessor. Most of these cars didn't chug along for quite as many miles as their Volvo 240 countrymen, but that may be attributable more to the differences in driving style between Volvo and Saab owners. The word TURBO had magical connotations during the 1980s, and so most turbocharged cars of the era boasted big, obvious badging. Red car interiors were all the rage during the 1980s and 1990s. Try to imagine the vivid bordellitude of this upholstery before it faded beneath the blazing Colorado sun. Was it a runner when it arrived here? We'll never know. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Born from jets, sure, though the original Saab jet was known as "the Flying Barrel" and wasn't especially graceful-looking. Featured Gallery Junked 1986 Saab 900 Turbo View 14 Photos Auto News Saab Automotive History