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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

NEVS Emily GT electric sedan developed by ex-Saab engineers finds a buyer

Even in death, Saab could not rest in peace. In life, the Swedish automaker never managed to get out from between the sales rock and the financial hard place. After GM bought half the company in 1989 and took full control in 2000, the inevitable brand engineering led to cars like a Saab 900 on an Opel platform, a Subaru Impreza rebadged as a Saab 9-2X and a Chevrolet Trailblazer turned into a Saab 9-7x. This went as well as anyone who knew Saab would expect. Come January 2010, Saab was dead. Or rather, Saab had entered a zombie state rebranded as New Electric Vehicle Sweden (NEVS), two Chinese companies in succession buying the automaker's intellectual property, both having to walk away due financial issues at the parent companies. Earlier this year, NEVS showed one of the projects it continued to work on throughout the turmoil, a four-seat battery-electric car called the Emily GT. NEVS said it was looking for a buyer for the project or the entire company. According to Sweden's Auto, Motor und Sport (translated) that broke the story, and further reporting from Saab Planet, the search has succeeded and the Emily will come to life. Saab Planet writes that in March of this year, a Swedish company called Stenhaga Invest bought 80% the the Stallbacka factory and office complex in Trollhattan where Saab used to build its cars, NEVS holding onto the remaining 20%. AMS reported that an as-yet-unknown European investor has signed a letter of intent to purchase two of the 13 projects NEVS said it has been working on, the Emily GT and the PONS, an autonomous shuttle. Svante Andersson, who runs Stenhaga, is reported to have said the unnamed investor is interested in taking control of "a substantial area" of the Trollhattan facilities, "indicating that a significant number of people will be employed in Trollhattan." Back in March, an NEVS engineer said properly funded development could get the Emily GT into production in less than two years. Based on the sports sedan we've been told about, that seems reasonable. Ineos chief Sir Jim Ratcliffe announced the Ineos Automotive Grenadier in 2017, showed a concept in 2020, and had a model running the hill at Goodwood in 2021 — four years for a ground-up design. Saab Planet writes that "a timeline for relaunch is expected to be announced after a meeting between the parties involved during week 32," which would be the week of August 7.

Chunk of ice smashes man's windshield

Driving a car piled with snow isn't just lazy, it's dangerous. A driver on Interstate 495 South in Massachusetts learned that the hard way last week after a huge chunk of ice flew off the top of an SUV and onto his windshield. Jeffrey Cote's dashboard camera was running as he drove his Saab 9-5 Aero Wagon down the freeway in Haverhill, MA, Wednesday morning. He was following an SUV in the left hand lane. The SUV doesn't appear to have too much accumulation on it, but the owners clearly didn't remove the snow and ice from the very top of the vehicle. A large chunk of ice flew off the top of the SUV, spun through the air and shattered Cotes windshield. Cote's must be one of the cooler heads on Massachusetts' roads. He didn't swerve, or swear or even gasp. Despite being unable to see the road and covered in glass Cotes safely moved over to the right lanes and safely pulled off on to the shoulder after the accident. The ice not only totally destroyed Cote's windshield but damaged a wiper arm and his side mirror as well. "If I had braked harder, I could have avoided impact," Cotes wrote in the video description. "But it initially appeared the piece was going to fall in front of me." Cotes couldn't read the driver's license plate on the footage and told CBS Boston that he doesn't think the other driver even realizes what occurred. He told the news station he hopes the video reminds people to do the right thing and clear the snow off their cars. "Just a few seconds, just try to slam as much ice as possible off your roof," Cotes told CBS Boston. "Because, it could have gone a lot worse, and it could save someone's life if you do a better job cleaning," Cote said. News Source: CBS Boston Saab Driving Safety Videos snow winter driving cold