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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Junkyard Gem: 1971 Saab 96

Americans could buy the very first mass-produced Saab car, the 92, all the way back in 1950. Few did, because a tiny and odd-looking Swedish car with a smoky two-stroke engine buzzing out 25 horsepower didn't seem suitable for highway use, especially when a new Plymouth business coupe sold for $1,371 (about $15,180 today). Then came the 93, notable to Americans mostly for being sold by novelist Kurt Vonnegut's Saab dealership in Massachusetts. The first Saab to win over respectable numbers of American car shoppers was the 96, introduced here for the 1961 model year. North American 96 sales continued through 1973, and I've managed to find one of the later 96s in a junkyard located near Pikes Peak in Colorado. North American sales of the much less oddball 99 began in the 1969 model year, and that car evolved directly into the original 900 that sold very well through the early 1990s. Still, some Americans living in icy regions stayed loyal to the 96, so Saab kept selling 96s here until federal emissions and safety regulations made such sales unprofitable. Meanwhile, Scandinavians could buy new 96s all the way through 1980. My grandfather, a self-taught engineer who set foot outside the city limits of St. Paul, Minn., only to race Corvettes at Elkhart Lake (in summer) and all manner of rust-prone imports on frozen lakes (in winter), had this Saab 96 when I was a kid. The somewhat uneven bodywork near street level is the result of house-paint-over-Bondo corrosion repairs, and I recall going on some terrifying high-speed rides around town with Grandpa, circa 1975, watching the pavement flash by through the holes in the floor as we headed to the VFW for the meat raffle. Hey, the St. Paul VFW had Grain Belt on tap for cheap, a consolation for those who failed to win any meat. After that, a man could take his Saab to an establishment selling authentic St. Paul booya. As I recall, this Saab finally broke in half at an ice race in the late 1970s and got replaced by a slightly less rusty Rabbit. The serious Saab 96 nuts— including my grandfather— preferred the two-stroke three-cylinder engine, due to its chainsaw racket and allegedly superior performance on ice. By 1969, however, a Ford-produced V4 became the only powerplant available in a new 96 on our shores (the V4 had been an option for a couple of years prior to that). Someone grabbed the 65-horsepower V4 before I reached this car.

Autoblog sell-it-yourself highlight: 2004 Saab 9-5 Aero Wagon

Want to sell your car? We make it safe, easy and free. Quickly create listings with up to 6 photos. Reach - literally - millions of buyers. Log in and create your free listings. In a recent Autoblog sampling of 10 pre-owned choices at least 10 years old and selling for under $10K, an Autoblog editor gave a shout-out to Saab's 9-5. And who could blame him? Despite its departure from the US market and subsequent closure as an automaker, Saab's brand still resonates among a committed core of enthusiasts. The Saab 9-5, available in both sedan and wagon variants, was the upper model of a two-model lineup; the 9-3 sedan sat below it, while the GM-sourced 9-7 SUV didn't appear until 2005. Both the sedan and wagon 9-5 were surprisingly roomy, and the Aero variant, pictured here, incredibly fast. This for-sale example, located in North Carolina, is at 176,000 miles a well-used example in need of (at least) a repaint. But this is the perfect color combination, plus a combo of sport and utility. Buy it for around $2K, hold another $5,000 in reserve to cover the obvious needs, and you can enjoy a distinctive piece of practical and powerful transportation. Related Video: