2003 Saab 9-3 Se Convertible 2-door 2.0l on 2040-cars

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Saab to hire 200 engineers, might build gas cars with Mahindra

The brand formerly known as Saab is still intent on teaching The Little Engine That Could a few ticks about persistence. We say "formerly known" because it turns out that National Electric Vehicle Swedent (NEVS), the Sino-Japanese investment consortium that just bought the majority of Saab's assets, minus Saab Automobile Parts AB, may not actually own the rights to the Saab brand name. According to a report in Di.se via Saabs United, NEVS will need to negotiate with Scania and the Swedish aerospace and defense group, Saab AB, for the right to name its forthcoming electric car the Saab 9-3.
NEVS is hiring 200 engineers now to work on its electric car program, and reports are that it will hire more as it gets closer to the 2014 launch. It will be based on the current (read: ancient) 9-3, and we hope NEVS is succeeds in getting the naming rights, because the NEVS 9-3 just doesn't have the same ring. NEVS will likely target China as the model's main market.
However, it's rumors of their second negotiating ploy that we're really rooting for: to work with Mahinda & Mahindra, the Indian company once in the running for Saab's assets, develop a petrol-powered 9-3 on the next-generation Phoenix platform, based on Jason Castriota's design.

Motorweek looks back at 1983 Saab 900S

These days, Saab is a zombie marque. Technically, the brand is still shambling around under the ownership of National Electric Vehicle Sweden, and there are continued promises of an electric version of the 9-3. However, we all suspect that the company is never really coming back, at least not as the quirky Swedish brand of the past. That's what makes watching this latest Retro Review of John Davis and the Motorweek crew driving a non-turbo 1983 Saab 900S so special. This is a great chance to see Saab still alive and kicking. While not one of the more famous turbocharged examples, the naturally aspirated 900S is still a quintessential Saab in every other way. The reviewers definitely aren't sold on the looks though, and there are plenty of jokes at its expense. Although, only paying attention to the polarizing exterior styling makes missing the good handling and immense interior utility easy. Sadly, without the aid of forced induction, the 900 offers very lackadaisical acceleration. According to this clip, the sprint to 60 miles per hour is more of jog in a leisurely 12.2 seconds. At the brand's best, Saab provided the motoring world with an alternative. If you didn't want just another boxy sedan, the brand offered something like nothing else on the road. Plus, drivers found a well-tuned turbocharged engine that provided good performance for the day. It's a company worth remembering, despite the current state of things.

What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.