2001 Saab Viggen 9-3 Convertible on 2040-cars

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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

First test drive shows promise of Saab 9-3 EV

We can't read Swedish, so when it comes to a first-drive review of a Saab 9-3 electric-vehicle prototype, we'll trust Inside EVs' translation of a write-up from Swedish automotive publication Elbilen i Sverige. And it's a decent one. The write-up, that is. The translation, too, we hope. Taken to the test track, the Saab was found to be quieter than a Tesla Model S and had the stability commensurate for a car that tipped the scales at about 4,000 pounds. The sedan accelerated from 0 to 62 miles per hour in 10 seconds, though the goal is to bring that time down to 8.5 seconds. The prototype also uses a 37-kWh prototype battery made by China-based Kai Johan Jiang Annual National Modern Energy Holdings that should be good for over 180 miles (and there's room for a bigger pack in the car, apparently). The 9-3's electric motor will be able to deliver 200 horsepower but, for testing purposes, it was limited to about 140 horsepower. The overall impression was that the car is not yet ready for prime time, but has a lot of promise. When prototype becomes production is the real question, given the financial condition of Saab parent National Electric Vehicle Sweden (NEVS). The company acquired the brand in 2012 and started making cars at Saab's Trollhattan plant in Sweden last year, but production stopped in May because of cash-flow issues. Late last month, Swedish courts denied NEVS protection from its creditors, so the company is now looking to restructure.

Saab begins 9-3 EV pilot production

To say that Saab has had a tough time lately would be like saying that it's been a little colder than usual this winter. After General Motors finally gave up and sold it to Spyker in 2010, Saab declared bankruptcy the following year. GM successfully blocked Spyker from selling Saab to Chinese automaker Youngman the following year, but ultimately it ended up in the hands of another Chinese consortium called NEVS. Standing as it does for National Electric Vehicle Sweden, the new owners promised not only to restart production of the long-suffering 9-3, but also to turn it into an electric vehicle. And that's just what it's doing.
The latest news coming out of Sweden indicates that NEVS/Saab has started building the first examples of the 9-3 EV. These first 200 or so examples are set to be shipped off to Qingdao - the Chinese city that is home to the Tsingtao brewery, hosted the sailing components of the 2008 summer games on Beijing, was supposed to host an IndyCar race in 2012 before it was canceled, and also itself just happens to own 22 percent of NEVS.
These first EVs have their batteries mounted down low in the chassis for a low center of gravity and have a range of about 20 miles on a full charge. That's absolutely paltry compared to the other EVs on the market: a Nissan Leaf will travel more than four times that distance, and a Tesla Model S will go ten times farther on a charge.