2000 Saab 9-3 Viggen Convertible 2-door 2.3l on 2040-cars

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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

First test drive shows promise of Saab 9-3 EV

We can't read Swedish, so when it comes to a first-drive review of a Saab 9-3 electric-vehicle prototype, we'll trust Inside EVs' translation of a write-up from Swedish automotive publication Elbilen i Sverige. And it's a decent one. The write-up, that is. The translation, too, we hope. Taken to the test track, the Saab was found to be quieter than a Tesla Model S and had the stability commensurate for a car that tipped the scales at about 4,000 pounds. The sedan accelerated from 0 to 62 miles per hour in 10 seconds, though the goal is to bring that time down to 8.5 seconds. The prototype also uses a 37-kWh prototype battery made by China-based Kai Johan Jiang Annual National Modern Energy Holdings that should be good for over 180 miles (and there's room for a bigger pack in the car, apparently). The 9-3's electric motor will be able to deliver 200 horsepower but, for testing purposes, it was limited to about 140 horsepower. The overall impression was that the car is not yet ready for prime time, but has a lot of promise. When prototype becomes production is the real question, given the financial condition of Saab parent National Electric Vehicle Sweden (NEVS). The company acquired the brand in 2012 and started making cars at Saab's Trollhattan plant in Sweden last year, but production stopped in May because of cash-flow issues. Late last month, Swedish courts denied NEVS protection from its creditors, so the company is now looking to restructure.

Saab's never-was 9-3 gets a few better looks

The recent glimpses we've been getting of the never-was Saab 9-3 Phoenix must be like rubbing salt on the wounds of all the Saab fans out there. If that's the case, diehard Saab enthusiasts might want to look away from this. SaabWorld has uncovered a handful of shots of what was to be the next-generation 9-3 hatchback, and boy does it look sharp.
Revealing a clearer look at what we previously saw in grainy images or as a full-scale model, these new pictures show what Jason Castriota had in mind for the new car. The front end is obviously inspired by Saab's Phoenix Concept, while the rear of the car pays homage to the Saab 900 hatchback.
We like the overall look. Let us know what you think in the Comments.