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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

2014 Saab 9-3 officially relaunched, reborn

Saab is officially building cars again. Production of the 9-3 Sedan has kicked back off in Trollhättan, Sweden, and the first example is reportedly earmarked for the company's museum. Initial sales are targeted for China, although Swedish customers will also be able to buy new Saabs built in their country right away, too. It isn't immediately clear if the model will be available in the rest of Europe, let alone in North America.
The initial run of 9-3s will be powered by a 220-horsepower, 2.0-liter turbocharged four-cylinder before an electric model joins the range next year. There are no Biopower or XWD all-wheel-drive models presently in production. And while the lion's share of the 2014 9-3 is a carryover from the pre-bankruptcy car, there are some changes, including a new anti-whiplash seat system and a "greater number of non-GM parts," reports SaabsUnited.
"I am very proud of the dedication and the focus that NEVS management and employees have demonstrated over the year that has passed since we became owners of the plant in Trollhättan, and who have made this possible. Swedish expertise along with Japanese technology around batteries and new lightweight materials and our Chinese group's focus on green technology is our strength for the future," said Kai Johan Jiang, the founder of Saab's parent company, National Electric Vehicle Sweden.

Saab didn't want this electric, 99-like delivery van from the 1970s

National Electric Vehicle Sweden (NEVS) purchased the remains of Saab in 2012 to turn it into an electric-only brand. While its vast heritage is turbocharged and rooted in racing, Saab didn't shy away from dabbling in battery-powered drivetrains, and there's an experimental mail delivery van in its official museum to prove it. The name Saab in the last paragraph should be followed by an asterisk. The prototype kind of looks like a 99 when viewed from the front, and it wears the soccer ball-style alloy wheels seen on several of the brand's models during the 1970s, but the museum's curator told Autoblog it was built in Linkoping, Sweden, by the company's defense and plane-making division. It's certainly a Saab, but not quite the kind you're likely thinking of. Engineers began the project in the early 1970s, at about the same time archrival Volvo launched its own experiments in the field of electrification. The idea was to create an electric, short-range distribution van that could be used by Sweden's postal service, for example. Two prototypes were built in 1975 and 1976, including the example in the museum, and each had a low-speed driving range of about 40 miles. Additional technical specifications are lost to history, partly because Saab's car-building division in Trollhattan -- the folks that developed the 99 and the 900, among others -- didn't like the van at all and wanted nothing to do with it. Saab electric van prototype View 2 Photos We peeked inside and under it and spotted a bulky, lead-acid battery pack integrated into a tray that could be pulled out from the back after flipping up the panel onto which part of the rear bumper was mounted. This layout was relatively common in early electric prototypes, like the Bus that Volkswagen developed in 1972 and tested in select German cities. Recharging the battery pack took hours, so swapping it out was considered the more practical alternative. Period documents and images confirm the electronics were mounted under the hood. Saab made two electric prototypes, including one it fitted with front-end parts like headlights (complete with wipers), turn signals, and a plastic grille from a 99. The second wore round headlights, bullet-shaped turn signals, and looked more like something you'd see in an episode of "Scooby Doo" than what you'd find in a Saab showroom. The van's resemblance to the 99 was purely artificial; it was its own thing, on its own chassis.