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Could Rolls-Royce expand business with new models?

Rolls-Royce may be forced to expand its lineup beyond the über-luxury cars gobbled up by the ultra-wealthy jetset, as new competition in the form of the rumored, high-end Mercedes-Benz S-Class could take a slice of the luxury pie from the BMW-owned manufacturer.
Automotive News reports that this, along with the combination of BMW's unwillingness to move above the price-point set by the 7-Series and Bentley's expansion into the SUV realm, could force Rolls-Royce's hand. AN is arguing that, as unrealistic as it might sound, Rolls could develop a four-door crossover or shooting brake, but that any such plans are in the earliest of stages.
In the near term, the smallest Rolls-Royce, the Ghost, will get a refresh in 2014, while the sporty Wraith fastback will spawn a convertible variant by 2015. The big boy of the Rolls-Royce range, meanwhile, is due for a far more comprehensive re-do. The Phantom is expected to share a platform with the next-generation 7-Series in 2016. Advanced materials are expected to feature heavily, as Rolls-Royce seeks to trim body fat and improve fuel economy without compromising the performance or comfort expected of the brands' flagship model.

Rolls-Royce Spectre EV spied up close in best spy shots yet

Rolls-Royce promised it would be developing the Spectre electric car “in plain sight,” and hereÂ’s some decent proof of that in spy shot form. Outside of the initial teaser photos released by Rolls-Royce earlier this year, we havenÂ’t seen any other details of the electric Rolls. ThatÂ’s changed today, as one of our spy shooters captured a test Spectre both on the pavement and on a flatbed.  The most intriguing angle of view is directly from the front. We can just make out that this Rolls appears to be wearing a version of the upcoming stacked headlight look previously spied on soon-to-come BMW models like the next-gen 7 Series and refreshed X7. The close-up view also provides a look at the traditional Rolls-Royce grille and the lower front bumper design. Perhaps Rolls will sort out a more elegant solution by production time, but the sensor module in the center of the lower front bumper is a bit of an eyesore.  Heading to the rear, we see some taillights lit up, but itÂ’s difficult to make out what they might look like in final production form. These could simply be test lights and not represent what the actual production lights look like, too. As for the rest of the rear, the lower bumper is quite the piece. It juts out way beyond the bodywork and in no way looks like the finished product. One of the last intriguing items of note is the angle of the rear tire when the driver has the steering wheel at full lock. ItÂ’s not an extreme angle of rear-wheel steer, but the rear wheel does appear to be turned in the opposite direction as the fronts. This car being a coupe, itÂ’s reasonable that it wouldnÂ’t need a massive amount of rear-wheel steering to be agile in a city, but itÂ’s still a Rolls-Royce, so coupe or not, itÂ’s massive. Beyond those specific details, we can simply enjoy seeing the upcoming EV in clearer, closer photos than ever before. Rolls-Royce says the production car is coming in 2023, so we suspect there will be many more spy shots and small details released between now and then. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Rolls-Royce debuts super limited Ghost Mysore edition

Rolls-Royce is celebrating the history of India with its latest, extremely limited edition of the Ghost Extended Wheelbase called the Mysore Collection. Just three of these specially upholstered versions are being made. These Ghosts are dedicated to Mysore, India, and to the Tipu Sultan there in the 18th century. They receive a two-tone blue and silver livery with a pinstripe featuring a stylized peacock running down the side. For the interior, they feature light-colored wood, white leather and blue carpets. However, the most obvious change for this limited edition is the inclusion of a tiger on each headrest. Rolls did make one rather odd decision for this commemoration of India. According to the luxury brand's Facebook post about them, the three special Ghosts are only for sale in Abu Dhabi. Although, the brand says, "In Arabic, Mysore also refers to wealth and power." Rolls-Royce Bespoke Ghost Mysore Collection 'In this world I would rather live two days like a tiger, than two hundred years like a sheep.' Tipu Sultan - 'The Tiger of Mysore.' Tipu Sultan was the ruler of 18th century Mysore in India. In Arabic, Mysore also refers to wealth and power. The Bespoke Ghost Mysore Collection takes inspiration from this, and each of these extended wheelbase models are adorned with symbols of success. Ghost Mysore will be available exclusively in Abu Dhabi. Only three have been created. Related Video: Featured Gallery Rolls-Royce Bespoke Ghost Mysore Collection News Source: FacebookImage Credit: Rolls-Royce Design/Style Rolls-Royce Luxury Sedan rolls-royce ghost