1996 Rolls Royce Silver Spur on 2040-cars

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Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.
The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.
So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.

2014 Rolls-Royce Wraith

Wafting In The Fastest And Most Powerful Vehicle RR Has Ever Made
It is said that Rolls-Royce co-founder Sir Henry Royce once proclaimed: "Take the best that exists and make it better: When it does not exist, design it." The second part of that quote is most curious, as the century-old automaker recently introduced an all-new Ghost-based coupe with no apparent peers - a two-door boasting a 624-horsepower, twin-turbocharged V12 with rear-wheel drive and sleek fastback styling.
Yet despite its specifications, it was never planned to be a sports coupe. Rather, the British automaker tells us that it was thoroughly engineered to be, "a car where the sense of arrival and joy of the journey are as important as the canvas upon which it is drawn." Whatever that means.

Ringbrothers' 'Paramount' 1961 Rolls-Royce Silver Cloud II wafts into SEMA

Perennial SEMA show stars Mike and Jim Ring, known as Ringbrothers, brought three builds to Las Vegas this year. There's "Tusk," the Hellephant-powered 1969 Dodge Charger, and there's "Uncaged," a 1965 Ford Mustang that calls back to one of their builds from last year, a 1964.5 Mustang christened "Caged." These two represent the kind of confections we're familiar with from the Wisconsin-based brothers, American metal done up with marvelous lines and monstrous engines. The third build comes out of left field — or perhaps that's right field, depending on your perspective of the map. Known as "Paramount," it is a 1961 Rolls-Royce Silver Cloud II embodying the ideal balance of restraint and intervention. As we said of the Eneos 1969 Jaguar E-Type XKE 2+2 with the Toyota 2JZ engine, it's the kind of Frankenstein build we love to see at SEMA. The two Rings held themselves back from changing the sedan's lines, a rare and, in this case, excellent show of standoffishness. There's almost nothing to give the game away outside except the Ringbrothers badge on the trunk. An enthusiast would eventually notice the rolling stock, yet even the 18-inch EVOD Industries wheels in Falken rubber comply with the historic look and maintain proportions that respect the Paramount aura — finished here in BASF Glasurit's White as Fluff paint. The wheels hide what would be a glaring tell, Baer Pro six-piston calipers clamping 15-inch rotors. Likewise with the interior, where an oversized steering wheel with knurled spokes, ornate gauges and discrete billet switchgear, seats and picnic tables wrapped in blood red leather, and even the headliner with its 1,000 hand-sewn LEDS convey the appropriate depth of genuine Rolls-Royce veneer. And no one can spot the carbon fiber instrument panel and door cards behind the actual veneers. That headliner is a nod to modern Rolls, as are the gyroscopic center caps in the wheels that ensure the "RR" remains upright. We've never seen a Rolls-Royce with a custom rear armrest hiding two small bottles of Don Julio tequila, though. Everything else? All the bits you can't or rarely see? Gone. The original dual-carb 6.2-liter V8 that produced 185 horsepower and 339 pound-feet of torque retired to Cornwall, replaced by a Corvette's supercharged 6.2-liter V8 making 640 horsepower and 635 pound-feet of torque.