1993 Rolls Royce Silver Spur Ii Sedan 4-door 6.7l on 2040-cars

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Rolls-Royce Cullinan's Viewing Suite seats are its tailgate party trick

It's one thing to flip down the rear bench of a Chrysler Town & Country parked at a scenic spot, sit on the folded-down backrest and look at the sunset. It's another thing to park a Rolls-Royce Cullinan on a similarly scenic spot and utilize the, ahem, Rolls-Royce Viewing Suite. Deployed at a touch of a button, the Viewing Suite is formed by two rear-facing leather chairs that emerge from the Cullinan's trunk. As well as the chairs, a cocktail table is fitted on the "luxuriously comfortable viewing platform" that enables a Cullinan owner to "take in the world's most breath-taking vistas or view a sports event or even watch their children take part in their school sports day," as Rolls-Royce suggests. While not explicitly mentioned, it's probably also perfectly suitable for a tailgate party with a couple cold ones fetched from a cooler while a ballgame plays on a portable TV. But as Rolls-Royce says, "Wherever one ventures, the Rolls-Royce Cullinan Viewing Suite guarantees the best seat in the house." The Cullinan is likely to cast aside its camoflage come Geneva time next month. Recent spy shots have depicted the luxury SUV with suicide rear doors, a feature that most large SUVs do not have. Related Video: Featured Gallery Rolls-Royce Cullinan Viewing Platform Image Credit: Rolls-Royce Auto News Rolls-Royce SUV Luxury rolls-royce cullinan

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Bugatti and Rolls-Royce set annual sales records in 2022

Most of the carmakers positioned on the industry's upper echelons ended 2021 on a high note, and many posted even better sales figures in 2022. Bugatti and Rolls-Royce independently announced that they set new sales records in 2022 and noted that the future looks bright. Bugatti is one of the smallest car companies so its record might not initially sound impressive: it delivered 80 cars in 2022, which is exactly the number it predicted at the beginning of that year. If that seems like a rounding error, keep in mind that every car it offers is a hand-built, limited-edition model with a price tag pegged well into the six digits. Viewed in that light, making and delivering 80 cars is an impressive feat. That number includes the 400th example of the sold-out Chiron, the last nine units of the Chiron Super Sport 300+, and the 10 planned examples of the Centodieci. Bugatti points out that 80 cars is a record for the Molsheim factory, which was inaugurated in France in 2005. Bugatti has its work cut out for the coming years. It needs to build the final units of the Chiron, the 99 examples of the Mistral (pictured), and the 40 units of the track-only Bolide. All of these cars are sold-out so the firm currently doesn't have a car to sell but that's set to change soon: Bugatti-Rimac CEO Mate Rimac pledged to release more details about Bugatti's future in the second half of 2023, and he added that "Bugatti will honor its rich motorsport heritage and its connection with the 24 Hours of Le Mans, which celebrates its centenary year." Across the English Channel, Rolls-Royce delivered 6,021 cars in 2022, an increase of 8% compared to 2021 and its first annual result above the 6,000-unit mark. The company notes that these cars went to customers in about 50 different countries. Demand for personalized cars was at an all-time high in 2022 and the average selling price of a Rolls-Royce now stands at approximately ˆ500,000 (around $536,000). Rolls-Royce's biggest market remains the United States, where sales increased in 2022, followed by China, where sales posted a single-digit drop due to COVID-related lockdowns and other headwinds blowing across the nation. Sales in Europe increased in 2022 as well in spite of the war in Ukraine; Germany and the United Kingdom are among the nations that posted record sales in 2022. Interestingly, one of Rolls-Royce's largest Asian markets is South Korea, and more Bespoke orders came from the Middle East than from any other region.