1991 Rolls Royce Silver Spur Base Sedan 4-door 6.7l Mulliner Park Ward Lwb on 2040-cars

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Rolls-Royce debuts Phantom Drophead Coupe Waterspeed Collection

For the next act in its Bespoke Collection, Rolls-Royce has found one of its own to celebrate with the Phantom Drophead Coupé Waterspeed Collection, noting the achievements of British land and water record-holder Sir Malcolm Campbell. Like a few other racers of his era in the 1920s and 1930s, Campbell used his Bluebird Motor Company and Bluebird Garage to fund his interest in motorsports. He would break the waterspeed record in 1937 in his Bluebird K3 powered by a Rolls-Royce R engine, traveling 126.33 miles per hour on Italy's Lake Maggiore.
We've seen sketches of what Rolls-Royce intended with the Waterspeed Collection, and the real thing is just as handsome, and the new model includes a number of firsts for the marque. The Maggiore Blue exterior paint is also used for highlights on the engine, the polished wheels, two-tone steering wheel and the dashboard. The tonneau cover normally finished in teak is instead done in hand-finished brushed steel, a closer contrast to the Windchill Grey interior. The Abachi wood veneers have also been bookmatched so that their grain evokes the wake of a speeding boat.
The droptop will be shown first at the Bluebird Garage Cafe in London on the site of the original garage, after which it will get its first wider showing at the Concorso D'Eleganza at Villa D'Este later this month. The press release below has a lot more detail on the finer detailing of the Drophead Coupe Waterspeed, and the images above are worth at least 8,000 words.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Rolls-Royce signs deal to trial hybrid-electric train conversions

LONDON — Rolls-Royce has signed an agreement to conduct a trial conversion of diesel trains to hybrid-electric engines in Britain, in a deal which could be rolled out to hundreds of trains across the country starting in the 2020s. The British company, which is best known for making aircraft engines, said on Wednesday that its German Power Systems business had signed an agreement with Porterbrook, the UK's largest owner of passenger rolling stock. Rolls-Royce's Power Systems unit, which sells engines used on ships, yachts, trains, trucks, mining and nuclear power stations, is one of the fastest growing parts of the company, and its boss said hybrid technology is behind that. "We expect hybrid technology to grow at above the current growth rates of diesel," the CEO of Rolls-Royce Power Systems, Andreas Schell, told Reuters. The Power Systems business is expected to post low double-digit revenue growth this year and is a bright spot in a company grappling with the negative headlines and cost of fixing a problem with its Trent 1000 aero-engines. Diesel trains can be fitted with Rolls-Royce Hybrid PowerPacks to turn them into hybrid trains that can also run on battery power, reducing carbon emissions and making them cheaper to run for operators while also making them much quieter when, for example, they approach stations. From RR's press release: The MTU Hybrid PowerPack is an environmentally friendly drive system which combines the advantages of diesel and battery-powered rail traction. The version for Porterbrook incorporates an MTU diesel engine which fulfils future EU Stage V emissions regulations; plus an electric machine, which can be used either as an electric motor or generator; and an MTU EnergyPack battery system, which stores the energy recovered during braking. This enables very low-noise, emissions-free battery-only electric operation in urban areas and around stations. The hybrid initiative comes as Britain seeks to phase out diesel-only trains by 2040. Adding the powerpacks to trains allows railway networks to be partially electrified without the need for expensive overhead infrastructure. The Institution of Mechanical Engineers says that 42 percent of Britain's rail network is currently electrified, which means that the country lags behind electrification rates in other European nations. Last year the British government scrapped electrification projects in some parts of the country, saying it would look to hybrid technology trains instead.