1990 Rolls Royce Silver Spur 42k Original Miles Ca on 2040-cars

Auto blog

Rolls-Royce is officially in the SUV business

This might be the most brand-appropriate announcement ever for a previously unthinkinable vehicle, complete with a press release titled like a royal edict. After saying a month ago that it would decide on building an mixed-terrain hauler by the end of the year, Rolls-Royce issued a press release entitled, "An Open Letter from the Chairman and Chief Executive of Rolls-Royce Motor Cars on the Subject of a New Rolls-Royce." Let's hold on a second while the sound of trumpets dies down. Nowhere among its 453 words will you find the acronym "SUV," nor the words "sport" or "utility." You will find talk of "an all-new Rolls-Royce," "a high-bodied car, with an all-new aluminum architecture," "a vehicle that can cross any terrain," and references to Lawrence of Arabia traversing mountain ranges and "the vastness of unexplored deserts" and the founders' "rigorous overland adventures," complete with sepia photos. And then there's this: "History sets our precedent and our future calls us to action." Let's hold on a second while the applause dies down. We don't know when we'll see it - Rolls-Royce says it plans to take its time getting it right, to create a vehicle that is "Effortless ... Everywhere." We would believe any date we read about, though; not even two years ago we were told a Rolls-Royce SUV hadn't even been discussed since such a vehicle couldn't fit into the brand ethos, not even a year ago the company's head designer had narrowed it down to "a shooting brake, not a crossover with a sloping roof. A proper SUV," with the Ghost platform for support and a speculated release date of 2017. If they brought a near-production-ready sample to the Frankfurt Motor Show this year, we wouldn't be surprised. We sincerely hope that, like the image, it comes with a man to shovel any obstacles out of the way. Gather round the dais and enjoy the press release below. It's a whole new world. Related Video: AN OPEN LETTER FROM THE CHAIRMAN AND THE CHIEF EXECUTIVE OF ROLLS-ROYCE MOTOR CARS ON THE SUBJECT OF A NEW ROLLS-ROYCE 18.02.2015 -- The launch of Phantom in 2003 marked the beginning of the renaissance of Rolls-Royce Motor Cars. Since then, we have set a new benchmark for what a super-luxury car should be – unique, hand-crafted, beautiful and rare. Often imitated, Phantom has never been equalled and continues to be hailed as 'The Best Car in the World' by our customers and media alike.

Rolls-Royce Wraith and Dawn order books closed globally

Rolls-Royce closed order books for the Wraith coupe and Dawn convertible at the end of last year in the U.S. Brand chief Torsten Muller-Otvos told Autocar that both have since been removed from every market. Final orders are still being produced at the Goodwood factory, so the last Wraith and Dawn won't likely leave the line until early next year. But with the taps turned off and nothing to replace them yet, Rolls-Royce will soon be two-thirds of the way done with what has been a very successful chapter in its history. Those two offerings, as well as the Ghost sedan, are based on the architecture BMW created for the 2008 7 Series. Now only the Ghost remains of the trio, at this point planned for production until 2030 when Rolls-Royce will convert being to an electric-only automaker. More modern products like the Phantom II sedan and the Cullinan crossover ride on the company's Architecture of Luxury. That structure will also support the Spectre battery-electric coupe meant to go on sale at the end of 2023. Spectre spy shots reveal a body that looks much like the Wraith; however, Autocar says, "Rolls instead views the Spectre as a belated successor to the coupe version of the seventh-generation Rolls-Royce Phantom, with the pair sharing a similar footprint and the Spectre therefore having its own distinct positioning within the Rolls range." The erstwhile Phantom Coupe's length and wheelbase were about 20 inches longer than those of a Wraith. The Phantom II sedan is but a couple of inches longer than the previous two-door. Point being, the Spectre might be silent, but it won't be small. There will still be some BMW in it, however, like Rolls-Royce's version of the stacked headlights BMW is about to debut on the i7 and X7, and there's speculation the top-dog BMW iX M60i powertrain will cross the Channel to enter Goodwood's service. Peak output for the BMW reaches 610 horsepower and 811 pound-feet of torque, which sound like fine numbers for wafting.

Rolls-Royce Phantom celebrates decade of decadence

Ten years ago, Rolls-Royce opened its Goodwood manufacturing facility and handed over the keys to the very first Phantom. Back then, parent company BMW was cranking out Phantom sedans at the blistering pace of one unit per day. By the end of 2003, that number had tripled, and today, the Goodwood plant builds a total of 20 Phantoms in sedan, coupe, drophead and extended-wheelbase models during a single day's working hours. Originally, there were fewer than 400 workers on staff responsible for hand-building the big cruisers, but now the plant boasts over 1,400 craftsmen, with 100 of those positions added in 2012 alone.
Rolls-Royce boasts one of the lowest staff turnover rates of any brand in the industry, thanks in part to a successful apprenticeship and internship program, and the company notes 80 percent of its workers live within 15 miles of the facility. You can read the full press release on the 10th anniversary of both the Phantom and the Goodwood plant below.