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Rolls-Royce commemorates end of Phantom with Zenith models

Rolls-Royce will discontinue the current generation Phantom in 2016 after 13 years. Rolls will also axe the Phantom Coupe and Drophead Coupe in November, and the company won't build new versions of them on its future platform. However, the automaker will send off the pair in style with special edition models. The Phantom sedan will eventually return on Rolls' future aluminum platform, which will underpin all of the company's models. Spy shots suggest minor design tweaks for the new generation Phantom, but there's no mistaking the massive vehicle's chiseled shape. The overall size should remain similar to the current one, but the lightweight metal and carbon fiber should dramatically reduce the weight. Rumors suggest it would still use a V12 for propulsion, and there could be a plug-in hybrid variant later. "I am proud and excited to announce that a new Phantom is on the way – a contemporary and beautiful Phantom enhanced with cutting-edge technologies and design innovations." Rolls CEO Torsten Muller-Otvos said. Rolls will also build 50 Zenith versions of the Drophead and Coupe to give the pair a proper farewell from the lineup. These special vehicles will include a Tailgate Hosting Area to party with class, laser-etched armrests that show the launch sites for the 100EX and 101EX concepts, custom instrument dials, a special version of the Spirit of Ecstasy, and more. "Zenith will be the sum of all the best features of Phantom Coupe and Drophead Coupe, with a few surprises added," Giles Taylor, the company's director of design, said. Related Video: ROLLS-ROYCE MOTOR CARS BRINGS SEVENTH GENERATION OF PHANTOM TO AN END Rolls-Royce Motor Cars Chief Executive Officer, Torsten Mueller-Oetvoes, has announced that the current Phantom will enter the last stages of its celebrated life in 2016. This announcement follows the recent news that Rolls-Royce Motor Cars has begun testing its all-new aluminium architecture, which will underpin every future Rolls-Royce arriving in-market from early 2018. He also announced that Phantom Coupe and Drophead Coupe models will not be renewed in the future. These two magnificent Phantom models will end their lives with a special collection of only 50 highly desirable cars to be called Phantom Zenith. The current seventh generation of Phantom started production in Goodwood over 13 years ago and quickly became the foundation upon which the renaissance of Rolls-Royce Motor Cars was built.

Even in a down economy, Rolls-Royce is on a roll

Limited Volume, Big Margins Spell Success
Bigger isn't always better, especially when it comes to selling super luxury. Rolls-Royce CEO Torsten Müller-Ötvös expects the British automaker to again post a record year, despite the economic troubles in Europe and weak growth in both the US and China.
"It is not all doom and gloom out there," Müller-Ötvös explains, noting that the declining sales in Europe and elsewhere have been offset by good performance for the marque in the Middle East, Japan, Singapore, Hong Kong and Russia.

Rolls-Royce Ghost gets minor updates for 2013

Befitting a creature called the Ghost, it was there and then it wasn't: Rolls-Royce dropped a few details and a picture of the 2013 Ghost, then removed all trace of it from the corporate site. The Internet can't keep a secret, though, so we have the goss on a carryover sedan with a few upgrades.
Next year's model takes its inspiration and several new tricks from the Ghost Six Senses concept revealed at the Beijing Motor Show earlier this year. The new natural grain leather, cross-banded wood veneers and "exciter" (high-range) speakers come straight from the concept. A new alloy wheel option is also available, but the single press photo doesn't show the same alloys used on the Six Senses car. Not shown in Beijing but on the menu for the coming sedan is Comfort Access, the ability to open the trunk by waving your foot under the rear bumper as long as you have the key on your person. It is the first Rolls-Royce to get the option.
The price gets an upgrade, too, rising $7,050 to $260,750. Part of the increase is in the gas-guzzler tax, which climbed to $2,100 from $1,700 because of a new EPA calculations for fuel economy. As if you'd be worried about gas when you own a Ghost, but just in case, it will return 13 miles per gallon city and 21 mpg highway.