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Even in a down economy, Rolls-Royce is on a roll

Limited Volume, Big Margins Spell Success
Bigger isn't always better, especially when it comes to selling super luxury. Rolls-Royce CEO Torsten Müller-Ötvös expects the British automaker to again post a record year, despite the economic troubles in Europe and weak growth in both the US and China.
"It is not all doom and gloom out there," Müller-Ötvös explains, noting that the declining sales in Europe and elsewhere have been offset by good performance for the marque in the Middle East, Japan, Singapore, Hong Kong and Russia.

2017 Rolls-Royce Model Year Preview and Updates

It's a modest year of change at Rolls-Royce. In fact, the most significant news is the discontinuation of the Phantom VII, while the world (OK, the top 1% of the world) awaits its replacement, with a scheduled debut in 2018. Even with a year of modest updates, Rolls-Royce customers and patrons needn't, as the company's CEO put it, be 'seduced by mass-luxury brands'. DAWN/WRAITH: The convertible and coupe variants of the Ghost platform receive modest updates to trim and available options. Rolls-Royce also introduces a Black Badge variant, targeting – in R-R speak – the 'darker, more assertive, confident and demanding aesthetic of a new ... Rolls-Royce customer'. GHOST: Rolls-Royce's Bespoke service, long a staple among Phantom enthusiasts, has worked its way down the food chain to Ghost prospects. To reluctantly paraphrase Burger King: Have it your way! PHANTOM: As Rolls-Royce prepared for an end-of-the-year build-out of its Phantom, the company built a total of 50 Zenith Edition Coupes and Drophead Coupes, as well as enough sedans to bridge the gap between the Phantom VII's end of production and its 2018 model year launch of its replacement.

Aeroboat packs 1,100 seahorses of Rolls-Royce Merlin V12 power

We don't typically cover boats here - this is, after all, Autoblog and not Aquablog - but every so often something comes along that makes us want to dip our toes in the water, whether it's a Jaguar-designed speedboat, a Gulf-liveried megayacht or a Lamborghini-powered Riva Aquarama. This is another one of those occasions.
Set to be unveiled at the Salute to Style show in July at The Hurlingham Club in London, the Aeroboat is a motor yacht that seems to blend retro and furutistic lines in equal measure that would make Jules Verne proud without going Steampunk. Inspired by the Spitfire fighter plane, the Aeroboat packs aircraft-inspired switchgear and shock-mounted seats into a long, sleek form. But what really has our interests piqued is what lies beneath the stylish decks.
Each of the dozen Aeroboats to be built will pack a reconditioned, marinized, fuel-injected Rolls-Royce Merlin V12 engine - the same 27-liter powerplant that propelled the Spitfire. With 1,100 horsepower on tap, it's expected to propel the Aeroboat up to a top speed between 75 and 95 knots, or 86-109 miles per hour by landlubber standards, which is pretty damn fast on the open water.