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Autoblog Minute: Rolls-Royce launches Dawn with global digital event

Rolls-Royce unveils its newest vehicle in grand modern fashion. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute, with an interview with head of communications for Rolls-Royce, Gerry Spahn. Show full video transcript text [00:00:00] Rolls-Royce unveils its newest vehicle in grand modern fashion. I'm Eddie Sabaitni and this is your Autoblog Minute. Dawn is the name of Rolls-Royce's new convertible. The name, Dawn reaches back into the company's heritage, all the way back to the 1950s post war Rolls Royce Silver Dawn. While the naming convention looks to the past there's nothing old fashioned about the way Rolls Royce revealed the Dawn to the public. The four seater was [00:00:30] revealed with a multi-platform global digital event. The British automaker first teased Dawn using twitter and instagram, with the grand reveal coming via a live web feed. For more on this unique launch Autoblog spoke with the Head of Communications for Rolls-Royce, Gerry Spahn: [00:01:00] [Gerry Spahn Interview] The large-scale digital event certainly was a modern statement for the classic automaker. [00:01:30] Let us know what you think about Rolls-Royce's digital efforts. For Autoblog, I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Rolls-Royce Convertible Luxury Autoblog Minute Videos Original Video rolls-royce dawn

U.S. issues new tariff threat, this time against British-built cars

WASHINGTON — Britain is the United States' closest ally but their long friendship may be sorely tested as the two countries try to forge a new trade agreement after Britain's exit from the European Union. U.S. Treasury Secretary Steven Mnuchin said on Saturday in London that he was optimistic that a bilateral deal with Britain could be reached as soon as this year. But Mnuchin gave up no ground after a second meeting with his UK counterpart, Sajid Javid. Javid has insisted that Britain will proceed with a unilateral digital services tax, despite a U.S. threat to levy retaliatory tariffs on British-made autos. Mnuchin told reporters after Saturday's meeting that such taxes would discriminate against big U.S. tech companies like Alphabet Inc's Google, Apple, Facebook and Amazon. The UK Treasury declined to comment on the private meeting. The divide highlights the challenges ahead as the Trump administration seeks a new bilateral agreement with Britain, part of a broader push to rebalance relations with nearly all its major trading partners. The stakes are high — British Prime Minister Boris Johnson has pegged the trade deal with United States as a way to ease the pain of breaking with Europe, Britain's largest trade partner. U.S. President Donald Trump, has promised a "massive" trade deal to support Brexit, the product of a populist movement similar to his "America First" agenda. The goodwill and special relationship the two countries have enjoyed for decades may not count for much, experts say. "Trump is not going to be doing Johnson any favors," said Amanda Sloat, a senior fellow with the Brookings Institution in Washington. "He's not going to give him a trade deal without major concessions." Even before the digital tax issue arose, the Trump administration threatened to tax foreign car imports, which could hit British-made Jaguar, Land Rover, Mini, and Honda Civic hatchback cars. Stiff U.S. trade demands include increased access for U.S. farm goods, concessions that will be difficult for Britain's entrenched natural food culture to swallow. The United States also wants Britain to change the way its National Health Service prices drugs and allow in more U.S. pharmaceuticals, which could prove politically unpopular for Johnson's government. Washington's demand that London block Chinese telecoms equipment maker Huawei Technologies Co Ltd for national security reasons could also cloud talks.

Rolls-Royce Phantom Oribe has a pottery theme and high-fashion interior

Rolls-Royce has developed quite a busy business with its Bespoke division. It creates specially customized one-off models for particularly wealthy clients. The latest is the Rolls-Royce Phantom Oribe, and it's one of the prettier and more interesting ones. The car was commissioned by a Japanese entrepreneur who collects old pottery from Japan called Oribe. That pottery often features green and white glazing, which provided the inspiration for the name and the color scheme of the Phantom. This particular Phantom was also a collaboration between Rolls-Royce and the French designer fashion brand Hermes, which provided all of the interior leather and canvas. That interior is really the highlight of the car. Most surfaces feature green and white leather to match the exterior. But the headliner and rear armrests receive a canvas fabric Hermes uses on some of its handbags. Walnut wood veneers decorate the doors, rear seat tables and dashboard. A unique touch is the lack of metal speaker grates. Instead, Rolls-Royce drilled out holes in the wood trim over the speakers. Additionally, the dashboard features an equine themed pattern that was hand painted. It was inspired by a particular style of scarves offered by Hermes. Both the car and fashion companies' logos appear on the glovebox door. This car is of course a one-off, so you won't see any more of them. Of course if you have the undoubtedly massive amounts of money to commission a Bespoke Rolls-Royce, you could probably request certain aspects of it on your own special car. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.