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Rolls-Royce EV likely to take the name Silent Shadow

Rolls-Royce last year trademarked the name Silent Shadow with the German patent office, and that moniker is likely to be applied to the British luxury carmaker's upcoming battery electric vehicle. In an interview with Bloomberg Television, Rolls CEO Torsten Muller-Otvos confirmed that the company is working on a purpose-built EV. While he would not reveal the scheduled launch date, Rolls-Royce has previously said an EV model would arrive before the end of the decade. The Silent Shadow name echoes the Silver Shadow of 1965-1980. Although Rolls-Royce has previously ruled out doing a plug-in hybrid, the German-owned British automaker has been inching toward full-electric vehicles for some time. At the 2011 Geneva auto show, it introduced an electric version of the last-generation Phantom named 102EX. More recently in 2016, it unveiled the stunningly futuristic 103EX concept, which was fully electric. "Electrification fits perfectly with Rolls Royce — it's torquey, it's super-silent," Muller-Otvos said. It's true that, at Rolls-Royce, the sound of the car's engine has never been a selling feature. Instead, the brand has long promised near-silent motoring. Indeed, a 1958 ad for Rolls-Royce by advertising legend David Olgivy, makes a claim to the car's quietness. And that ad has become what many consider to be the most famous auto ad of all time: "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." Maybe they'll want to revisit that claim when the Silent Shadow makes its debut. Green Rolls-Royce Automotive History Electric

Rolls-Royce celebrates brand's 120th with Ghost Prism

The Ghost might be Rolls-Royce’s smaller, “entry-level” car, but those words donÂ’t mean much when referring to the storied British automaker. With an almost $350,000 starting price, the Ghost is nearly as exclusive as its larger counterparts, but the recently announced Prism model will be even harder to get. Rolls said it would produce just 120 units of the car to celebrate its 120th anniversary in 2024, though itÂ’s unclear how many are already sold. As these things typically go, high-value clients and famous people tend to get the first crack at exclusive models, as theyÂ’re meant to be rolling advertisements for the brand. Last year was the brandÂ’s best ever, as it moved more than 6,000 vehicles in 2023, with America and record growth in the Middle East leading the charge. The automakerÂ’s demo car came in Gunmetal gray, which it said took 16 hours of hand polishing and a ten-step process that involves four layers of paint application. A high-gloss black-gray color is applied to the grille and trunk lid, which involves polishing the paints to such a high-gloss finish that they appear metallic. The dark colors highlighted with bolder hues are meant to convey the appearance of a prism, hence the carÂ’s name. Buyers can choose between four accent colors: Forge Yellow, Mandarin, Phoenix Red, and Mandarin. The color is applied to the brake calipers, lower bumper inserts and coachline, which Rolls said is a styling element that ties together the “mechanical, aerodynamic, and sculptural elements of Ghost.” Inside, the car gets Rolls-RoyceÂ’s famous Starlight Headliner with 1,040 individual LED “stars” across the interior roof. While these exclusive features are selling points for the Ghose Prism, Rolls said buyers still get access to its entire catalog of colors, materials, and options. Most people extend the automakerÂ’s already extreme purchase prices by several thousand dollars, pushing the average purchase price far above what we see on paper. Related Video

Custom Rolls-Royce Rose Phantom is a private garden party for two

What a Rolls-Royce customer wants, a Rolls-Royce customer gets. An entrepreneur from Stockholm, Sweden, named Ayad Al Saffar recently commissioned this bespoke Phantom with the dream of being enveloped in an elegant floral arrangement. Using a rose garden at the House of Rolls-Royce as inspiration, designers shaped more than one million embroidered stitches into an entanglement of greenery, flowers, and butterflies. Rolls-Royce Motor Cars CEO Torsten Muller Otvos calls it the Rose Phantom.  Apparently, the person who ordered this Phantom likes flowers so much that he named two of four children after plants. Now, a personal garden goes anywhere the car goes. The custom order was a natural fit in the Phantom, as the Rolls-Royce Rose Garden in Goodwood, West Sussex, is the only place in the world that grows the Phantom Rose, a flower created exclusively for Rolls-Royce by British rose breeder Philip Harkness. The customer's daughter Magnolia chose the Peacock Blue exterior on the Phantom. Embellished with a touch of flair, it has a Charles Blue double pinstripe along the beltline, as do the wheels, which are meant to mimic a floral design. The simple and stately exterior makes the interior stand out all the more. Inside, satin stitch Phantom Roses adorn the doors and the starlight headliner. The design shows the flowers in multiple stages of growth and is intended to portray a floral net spreading throughout the vehicle. Even the driver gets to enjoy the foliage, as the glass-encased dashboard has its own bouquet. A final touch uses Peacock and Adonis Blue butterflies to add a bit of motion to the scene. The cabin scheme inverts the exterior colorway and uses Charles Blue leather Serenity Seating with Peacock Blue piping.  Al Saffar says it took him 35 years to achieve his dream of buying a Rolls-Royce.