Grey Over Ivory, Piano Wood, Chrome Wheels on 2040-cars

Auto blog

2015 Rolls-Royce Ghost Series II [w/video]

Rolls-Royce Director of Global Communications Richard Carter tells me that his storied employer is "a company that does not chase volume." In a perfect world, mused Carter, the carmaker would sell "one less" of its ultra-luxury vehicles than the fast-expanding world market demands.
And, thanks in no small part to the unprecedented success of the Series I Rolls-Royce Ghost that launched in 2010, the Brit brand seems well positioned to strike that perfect balance between exclusivity and record profits. In 2003 (the year in which the first BMW-backed Rolls rolled off the line in West Sussex), the company managed to sell around 500 cars. This year, with the first run of already-back-ordered Ghost Series II models still weeks away from delivery, the marque will top 4,000 units for the first time in its history.
Considering that each one of those "units" - a somewhat unsatisfying term for motor car this special ­- will gross Rolls-Royce $300,000 if we're being very conservative, you'll quickly see that creating a very desirable product for one of the best brands in the world negates the need to chase volume. The rich and free-spending are chasing this Ghost, instead.

Rolls-Royce gets down to testing new aluminum architecture

Rolls-Royce is preparing to step – or serenely glide – into modernity. It has a new aluminum architecture under development that's set to underpin all its future products. And now it's giving us a taste of what's to come. Goodwood first announced the new platform in February when it revealed intentions to build its first SUV. Now it's saying the architecture won't just underpin the crossover known tentatively as Project Cullinan – it'll form the basis of every model it makes from 2018 onwards. Rolls is already testing the new platform with mules like the one pictured above. The vehicle would appear to be a Phantom behind a mask, but the way that Rolls has disguised the rear end of the prototype tells us it might be wearing a more wagon-like roofline, the likes of which we'd expect to see on the crossover when it arrives. The company's also been testing its first all-wheel drive system for the same project with another type of test mule entirely. Once Project Cullinan is complete, Goodwood's first SUV will launch into a market filled with high-end products. Porsche is firmly established in the sector, and Range Rover is making ever-more expensive models. Soon Bentley, Jaguar, Aston Martin, Maserati, and Lamborghini will also join the fray, but the Rolls-Royce will likely be the most expensive and most luxurious of them all. ROLLS-ROYCE MOTOR CARS ANNOUNCES FUTURE ENGINEERING DEVELOPMENTS In February 2015, Rolls-Royce Motor Cars announced the development of an all-new aluminium space-frame architecture that will underpin all future Rolls-Royce models arriving in market from early 2018. The company today announced that it has begun the testing phase of this new architecture, with early preparatory activity seeing new engineering mules tested in public around the world. The Architecture of Pure Luxury The future of pure luxury motoring is already taking shape as Rolls-Royce Motor Cars begins testing its new aluminium space-frame architecture which will underpin all future Rolls-Royce model lines. The architecture will arrive in market from early 2018. Engineering mules will be assessed on public roads in various locations around the world. The current testing phase aims to ensure that the new space-frame structure perfectly delivers Rolls-Royce's trademark 'magic-carpet ride' on a variety of surfaces and that it is resilient to extreme weather conditions.

Rolls-Royce builds the Sweptail, a beautiful one-off boattail coupe

When it comes to custom-built cars, Rolls-Royce rarely fails to impress. Its latest creation is this one-off coupe called the Sweptail. According to Rolls-Royce, it was commissioned by a collector of bespoke machinery, and the car's design inspiration was the coachbuilt Rolls-Royces of the 1920s. The end result is an enormous Rolls-Royce coupe with a beautiful trailing boattail design. It looks like a hyper-expensive boattail Buick Riviera in the best way possible. A glass roof sheds light on a particularly plush interior. There are only two seats in the massive coupe. Where rear seats would have gone, are shelves made of wood and glass for storage. Wood veneer, consisting of ebony and paldao, is found everywhere in the car, even in the cargo areas. The darker wood trim is also accompanied by light colored leather. The Sweptail has a few little tricks up its sleeve, too. Opening the suicide doors on either side will reveal platforms for attache cases. The cases are designed to carry the occupants' laptop computers, and they're constructed from carbon fiber, wrapped in leather, and finished with aluminum and titanium hardware. Between the seats is a chiller that comes complete with crystal champagne flutes and a bottle of champagne from the year the owner was born. The trunk is also filled with custom-fitted luggage. Being a one-off, you won't be able to buy one of these coupes yourself. But it does show the capabilities of Rolls-Royce for doing special automobiles. And, who knows, if you have the money and connections, you might be able to have your own unique Rolls-Royce commissioned. Related Video: Featured Gallery Rolls-Royce Sweptail View 14 Photos Image Credit: Rolls-Royce Rolls-Royce Coupe Luxury Special and Limited Editions