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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Rolls-Royce Phantom Tempus Collection is inspired by the infinite universe

Rolls-Royce, like NASA, is exploring what's far beyond the stratosphere. It introduced a limited-edition version of the Phantom, its flagship, called the Tempus Collection and inspired by time, astronomical phenomena, and the infinite reaches of the universe. Most of the visual changes are found in the cabin, where interior designers added a mesmerizing headliner that represents a pulsar. If your brain is soaking in Shell Rotella, you're thinking of a Nissan sold on and off since 1978; sorry, but it's not that one, though the British firm's Bespoke department can probably make it happen if your wallet is thick enough. In astronomy, according to Rolls-Royce, a pulsar is a type of white-hot star that lurks about 280 light years away from our planet while emitting electromagnetic radiation in extremely regular pulses, hence the name. Stylists transformed the dashboard into a work of art they call the Frozen Flow of Time. It consists of a single billet of aluminum in which 100 individual columns were milled to represent the 100-million-year period of a pulsar's rotational spin. Rolls-Royce also removed the clock from the dashboard to signal that its customers are free from time and its pesky limitations, though we don't think that's a binding promise the company is making to buyers. If you have a few seconds to spare, you can pop open the glovebox and read a quote from Albert Einstein: "The distinction between past, present, and future is only a stubbornly persistent illusion." Visually, the Tempus wears a relatively subtle look characterized by a new color called Kairos Blue. It was created specifically for the limited-edition model to embody the darkness and the mystery of space, Rolls-Royce explained. It features blue mica flakes that shine like stars in the sky when viewed in the right light. Buyers can customize the Spirit of Ecstasy emblem by engraving a date and location — like their wedding anniversary — on its base. Rolls-Royce will deliver each Tempus with a custom-built champagne chest whose table features a hand-painted pulsar. It's big enough to store and chill champagne, caviar, four flutes, and a mother-of-pearl caviar spoon. The outer-space theme does not continue in the engine bay, so don't expect to find a Rolls-Royce Trent turbofan under the hood. Like the regular-production Phantom, the Tempus is powered by a twin-turbocharged, 6.8-liter V12 engine that effortlessly develops 563 horsepower and 664 pound-feet of torque.

Rolls-Royce's all-electric aircraft completes 15-minute maiden voyage

Rolls-Royce, best known in aviation for its jet engines, has taken an all-electric airplane on its maiden voyage. The "Spirit of Innovation" completed a 15 minute flight, marking "the beginning of an intensive flight-testing phase in which we will be collecting valuable performance data on the aircraft’s electrical power and propulsion system," the company announced.  Rolls-Royce said the one-seat airplane has "the most power-dense battery pack every assembled for an aircraft." The aircraft uses a 6,000 cell battery pack with a three-motor powertrain that currently delivers 400kW (500-plus horsepower), and Rolls-Royce said the aircraft will eventually achieve speeds of over 300 MPH.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The flight comes about a year after the originally scheduled takeoff and about six months after taxi trials. Rolls-Royce is also developing an air taxi with manufacturer Tecnam, with the aim of delivering an "all-electric passenger aircraft for the commuter market," according to the companies. It has previously teamed with Siemens and Airbus on another e-plane concept.  Aircraft companies have been exploring electric airplanes for a number of years, as air travel and cargo accounts for an increasing amount of greenhouse gases. The World Wildlife Foundation has called it "currently the most carbon intensive activity an individual can make."  Weight is a much bigger problem for airplanes that it is for cars, however. Ford's all-electric Lightning pickup weighs 1,800 pounds more than the gas-powered model, and offers a range that's slightly under half. However, if you added 1,800 pounds to to a Cessna 206 Turbo Stationair, you'd exceed its useful load by 500 pounds before you even loaded passengers (or the pilot) — so it wouldn't even get off the ground.  The project was half funded by the Aerospace Technology Institute and UK government, with the aim of eventually creating all-electric passenger planes. "This is not only about breaking a world record; the advanced battery and propulsion technology developed for this programme has exciting applications for the Urban Air Mobility market and can help make ‘jet zeroÂ’ a reality," said Rolls-Royce CEO Warren East. This article by S. Dent originally appeared on Engadget. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.