2019 Rolls-royce Phantom on 2040-cars

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Rolls-Royce EV likely to take the name Silent Shadow

Rolls-Royce last year trademarked the name Silent Shadow with the German patent office, and that moniker is likely to be applied to the British luxury carmaker's upcoming battery electric vehicle. In an interview with Bloomberg Television, Rolls CEO Torsten Muller-Otvos confirmed that the company is working on a purpose-built EV. While he would not reveal the scheduled launch date, Rolls-Royce has previously said an EV model would arrive before the end of the decade. The Silent Shadow name echoes the Silver Shadow of 1965-1980. Although Rolls-Royce has previously ruled out doing a plug-in hybrid, the German-owned British automaker has been inching toward full-electric vehicles for some time. At the 2011 Geneva auto show, it introduced an electric version of the last-generation Phantom named 102EX. More recently in 2016, it unveiled the stunningly futuristic 103EX concept, which was fully electric. "Electrification fits perfectly with Rolls Royce — it's torquey, it's super-silent," Muller-Otvos said. It's true that, at Rolls-Royce, the sound of the car's engine has never been a selling feature. Instead, the brand has long promised near-silent motoring. Indeed, a 1958 ad for Rolls-Royce by advertising legend David Olgivy, makes a claim to the car's quietness. And that ad has become what many consider to be the most famous auto ad of all time: "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." Maybe they'll want to revisit that claim when the Silent Shadow makes its debut. Green Rolls-Royce Automotive History Electric

Even in a down economy, Rolls-Royce is on a roll

Limited Volume, Big Margins Spell Success
Bigger isn't always better, especially when it comes to selling super luxury. Rolls-Royce CEO Torsten Müller-Ötvös expects the British automaker to again post a record year, despite the economic troubles in Europe and weak growth in both the US and China.
"It is not all doom and gloom out there," Müller-Ötvös explains, noting that the declining sales in Europe and elsewhere have been offset by good performance for the marque in the Middle East, Japan, Singapore, Hong Kong and Russia.

Rolls-Royce Ghost Zenith Collector's Edition is the ultimate Ghost

This generation of Rolls-Royce Ghost is coming to a close. We’ve seen a couple of prototypes for the new Ghost out testing in the wild, but it looks like Rolls has one more ace to play on the current car: the Zenith CollectorÂ’s Edition. If youÂ’re an avid Rolls-Royce enthusiast, you may remember that the British marque introduced a Zenith edition of the Phantom in 2016 when that generation of Phantom was wrapping up its 13-year tenure. WeÂ’ve had the current Ghost for about 10 years now, which means a new one is right around the corner. Before itÂ’s finished, Rolls-Royce is screwing together 50 of these Zenith Edition cars. Rolls says these 50 cars “will feature the highest levels of bespoke ever seen on a Ghost Collection car.” ThatÂ’s saying something for a company that will pretty much do anything you ask so long as your bank account can back it up. Take a gander through the photos above to see what the 1 percenters are riding around in these days. Changes to this Ghost versus a regular one are inspired from the 200EX Concept, which was the concept car for the Ghost back in 2009. Each Zenith Edition will house a commemorative ingot made from the 200EXÂ’s Spirit of Ecstasy — itÂ’s melted down, then part of it is being placed into the center console of each of the 50 Zeniths. There is a plaque that explains exactly what it is to anyone wondering. The center console features an engraving of some part of the 200EX Concept. The owner gets to choose exactly what part it is. All the door pockets are illuminated with some rather fantastic-looking lights shining through perforated leather. A special clock and door sill commemorates this Ghost as the Zenith Edition. From the outside, youÂ’ll notice that all Ghost Zenith cars have a two-tone paint scheme with only three options, all shown here. Rolls doesnÂ’t say how much they cost, but it does warn that order books for the Zenith will close imminently. The cars are being manufactured in West Sussex as we speak.