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Bugatti and Rolls-Royce set annual sales records in 2022

Most of the carmakers positioned on the industry's upper echelons ended 2021 on a high note, and many posted even better sales figures in 2022. Bugatti and Rolls-Royce independently announced that they set new sales records in 2022 and noted that the future looks bright. Bugatti is one of the smallest car companies so its record might not initially sound impressive: it delivered 80 cars in 2022, which is exactly the number it predicted at the beginning of that year. If that seems like a rounding error, keep in mind that every car it offers is a hand-built, limited-edition model with a price tag pegged well into the six digits. Viewed in that light, making and delivering 80 cars is an impressive feat. That number includes the 400th example of the sold-out Chiron, the last nine units of the Chiron Super Sport 300+, and the 10 planned examples of the Centodieci. Bugatti points out that 80 cars is a record for the Molsheim factory, which was inaugurated in France in 2005. Bugatti has its work cut out for the coming years. It needs to build the final units of the Chiron, the 99 examples of the Mistral (pictured), and the 40 units of the track-only Bolide. All of these cars are sold-out so the firm currently doesn't have a car to sell but that's set to change soon: Bugatti-Rimac CEO Mate Rimac pledged to release more details about Bugatti's future in the second half of 2023, and he added that "Bugatti will honor its rich motorsport heritage and its connection with the 24 Hours of Le Mans, which celebrates its centenary year." Across the English Channel, Rolls-Royce delivered 6,021 cars in 2022, an increase of 8% compared to 2021 and its first annual result above the 6,000-unit mark. The company notes that these cars went to customers in about 50 different countries. Demand for personalized cars was at an all-time high in 2022 and the average selling price of a Rolls-Royce now stands at approximately ˆ500,000 (around $536,000). Rolls-Royce's biggest market remains the United States, where sales increased in 2022, followed by China, where sales posted a single-digit drop due to COVID-related lockdowns and other headwinds blowing across the nation. Sales in Europe increased in 2022 as well in spite of the war in Ukraine; Germany and the United Kingdom are among the nations that posted record sales in 2022. Interestingly, one of Rolls-Royce's largest Asian markets is South Korea, and more Bespoke orders came from the Middle East than from any other region.

Rolls-Royce rings up best-ever sales year

The wheeled monolith above is the 2013 Rolls-Royce Phantom Extended Wheelbase - a rolling demonstration of the real definition of "More." For that reason we can use it as a symbol of the firm's sales, which have not only achieved 'more' for the past three years but have also broken company records. Adding to its record-setting years in 2010 and 2011, the Goodwood-based carmaker moved 3,575 units, an increase of 38 over the year before.
The US retook its crown as the greatest consumers of Rolls-Royces, snagging it back from China. Other market movers were the Middle East, where sales rose 26 percent, Mainland Europe - the same place where mass-market makers are drowning in woe and inventory - that rose by 21 percent, and the Asia Pacific region and its 18-percent rise. Rolls-Royce is probably making more money on its cars, too, with bespoke uptake reaching 95 percent on the 10-year-old Phantom line and 73 percent for the Ghost line.
With a just-refreshed lineup and one or perhaps two more models coming, the indicators for more upward sales movement are strong, even if we don't know how soon the new models will arrive. For 2012, the brand that sells more cars above $200,000 than any other proved the saying that storms can't affect you when you live above the clouds. The press release below has more to say about the record year.

Freddie Mercury's silver Rolls-Royce auction will benefit Ukrainian war victims

Freddie Mercury, Queen’s exuberant front man, had a penchant for very expensive, very lux cars; a Lincoln, a Daimler, and his favorite, a 1974 Rolls-Royce Silver Shadow. The limousine, which chauffeured Mercury until his death in 1991 (he had no driverÂ’s license), is now on its way to a higher calling: ItÂ’s to be sold off next month at RM Sotheby's London auction, with proceeds going to the Superhumans Center, a charity supported by Richard Branson and others to provide aid for war victims in Ukraine and to fund construction of a hospital in Lviv. According to the Hagerty automotive site, MercuryÂ’s sister Kashmira drove the car for a time after her brotherÂ’s death. With 62,000 miles on the clock, it was eventually put up for auction in Britain and sold in 2013 and fetched GBP74,600, the equivalent of GBP131,098 (about $146,000) today. The car is painted a color called Silver Chalice and has a blue interior. It is powered by a V8 motor. The sedanÂ’s memory was kept alive in the Queen biopic, “Bohemian Rhapsody.” At the beginning of the film, the rocker is being delivered to the Live Aid concert in a silver Rolls (not MercuryÂ’s original, presumably). In other Queen-related news of note, band members Brian May and Roger Taylor authorized the release Thursday of a newly-discover song, “Face It Alone,” originally recorded in the 1980s. It was targeted for inclusion on “The Miracle,” QueenÂ’s 13th studio album, but didnÂ’t make the final release. The song was discovered by a team assembling an upcoming eight-disc Queen box set. “WeÂ’d kind of forgotten about this track,” Taylor said in a statement. “But there it was, this little gem. ItÂ’s wonderful, a real discovery. ItÂ’s a very passionate piece.” Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Freddie Mercury's Rolls-Royce View 11 Photos Celebrities Rolls-Royce Auctions Luxury Sedan