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First Dawn from Rolls-Royce raises $750k in charity auction

Even for a Rolls-Royce, $750,000 seems like a lot of money. But that's how much one customer paid this past weekend for the privilege of acquiring the very first example of the new Dawn convertible. And we're glad to report that the the money is going to a good place. Rolls-Royce introduced the Dawn this past September at the Frankfurt Motor Show as the convertible counterpart to the Ghost sedan and Wraith coupe. It's set to take on the likes of the Bentley Continental GTC and Mercedes S-Class Cabriolet, packing a 6.6-liter twin-turbo V12 good for 563 horsepower and 575 pound-feet of torque up front and a folding fabric roof over its four-seat cabin. The company's Bespoke division set up this particular example in Andalusian white, with a deep red roof, red coachline, and a corresponding interior in red and white with Indian rosewood paneling and special treadplates. Valued at over $400,000, the vehicle was donated for the charity auction at the Naples Winter Wine Festival held this past Saturday to benefit the Naples Children & Education Foundation. The winning bid of $750,000 was placed by insurance mogul and hedge fund manager Julian Movsesian, pictured inset at left with Rolls-Royce CEO Torsten Muller-Otvos. He'll take delivery in April from the dealership in Naples before anyone else gets theirs. Over the same weekend in Arizona, an Acura NSX sold for $1.2 million, a COPO Camaro for $300k, and Jay Leno's Harley-Davidson edition Ford F-150 for $200k – all of them the first of their kind, and all benefiting charitable causes. Related Video: Rolls-Royce Dawn Raises $750,000 For Children's Charities As The Brand Marks A New Era With The Most Social Rolls-Royce Ever NAPLES, Fla., Feb. 1, 2016 /PRNewswire/ -- - Dawn brought a winning bid of $750,000 at the 2016 Naples Winter Wine Auction - California area collector to receive the very first Rolls-Royce Dawn globally - Over past 15 years, Rolls-Royce Motor Cars have grossed $4.8M in bids for the auction - Proceeds to benefit Naples Children & Education Foundation It is one thing to bid on a prize as rare as a Bespoke Rolls-Royce and quite another to bid on the once in a generation opportunity to be the first owner of the newest member of the Rolls-Royce Motor Car family, the all-new Dawn.

Even in a down economy, Rolls-Royce is on a roll

Limited Volume, Big Margins Spell Success
Bigger isn't always better, especially when it comes to selling super luxury. Rolls-Royce CEO Torsten Müller-Ötvös expects the British automaker to again post a record year, despite the economic troubles in Europe and weak growth in both the US and China.
"It is not all doom and gloom out there," Müller-Ötvös explains, noting that the declining sales in Europe and elsewhere have been offset by good performance for the marque in the Middle East, Japan, Singapore, Hong Kong and Russia.

Rolls-Royce's next bespoke project is a Dawn-based two-seater roadster

After the Sweptail, a customer-commissioned one-off coupe unveiled in 2017 and priced at $13 million, Rolls-Royce is transforming the Dawn into a two-seater roadster inspired by some of the opulent cars it made during the 1920s. The BMW-owned company released a quartet of early design sketches to preview the model. It's visibly based on the Dawn, which is a topless evolution of the Wraith, but it gains a tonneau cover that Rolls-Royce refers to as an Aero Cowling. Dark trim on both ends and a model-specific shade of silver add a finishing touch to the look. Although the interior images reveal little, Rolls-Royce noted every Silver Bullet will feature an open-pore carbon fiber insert and a quilted transmission tunnel whose design is inspired by leather jackets. All told, the company promised its next limited-edition car will "meld the nostalgia of the past with the sophisticated innovation of the future." Needless to say the Silver Bullet will be made almost entirely by hand in Goodwood, England. The firm made no mention of mechanical modifications. Power will likely come from the Dawn's 6.6-liter V12, which is twin-turbocharged to 563 horsepower and 605 pound-feet of torque in its standard configuration. We expect the Silver Bullet will benefit from the 593-horsepower, 620-pound-feet evolution of the V12 found in the Black Badge model, because the extra power would suit the model's touring pretensions rather well. Just 50 units of the Dawn Silver Bullet will be available worldwide. Pricing hasn't been announced yet, but keep in mind the standard model carries a base price of approximately $350,000. The company will encourage owners not to stash their roadster in a heated garage as an investment by organizing road trips they can participate in. Related Video: