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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Rolls-Royce debuts super limited Ghost Mysore edition

Rolls-Royce is celebrating the history of India with its latest, extremely limited edition of the Ghost Extended Wheelbase called the Mysore Collection. Just three of these specially upholstered versions are being made. These Ghosts are dedicated to Mysore, India, and to the Tipu Sultan there in the 18th century. They receive a two-tone blue and silver livery with a pinstripe featuring a stylized peacock running down the side. For the interior, they feature light-colored wood, white leather and blue carpets. However, the most obvious change for this limited edition is the inclusion of a tiger on each headrest. Rolls did make one rather odd decision for this commemoration of India. According to the luxury brand's Facebook post about them, the three special Ghosts are only for sale in Abu Dhabi. Although, the brand says, "In Arabic, Mysore also refers to wealth and power." Rolls-Royce Bespoke Ghost Mysore Collection 'In this world I would rather live two days like a tiger, than two hundred years like a sheep.' Tipu Sultan - 'The Tiger of Mysore.' Tipu Sultan was the ruler of 18th century Mysore in India. In Arabic, Mysore also refers to wealth and power. The Bespoke Ghost Mysore Collection takes inspiration from this, and each of these extended wheelbase models are adorned with symbols of success. Ghost Mysore will be available exclusively in Abu Dhabi. Only three have been created. Related Video: Featured Gallery Rolls-Royce Bespoke Ghost Mysore Collection News Source: FacebookImage Credit: Rolls-Royce Design/Style Rolls-Royce Luxury Sedan rolls-royce ghost

Check out Rolls-Royce's totally awesome AWD mule

No, this isn't just a super badass Phantom. The car you see here – codenamed Project Cullinan – is an early development mule for the new all-wheel-drive suspension system that will eventually be found in Rolls-Royce's upcoming SUV. It's made up of a shortened Phantom body, looks totally murdered out, and has a huge freaking wing on the back. We love it. Of course, Rolls-Royce properly poo-poos any similarities between this mule and the eventual production model. "The body may hint at the size of the new car, but it features no design aspects of the eventual high-sided, all-terrain motor car announced by Rolls-Royce Motor Cars in February this year," the company said in a press release. The end goal of this mule is to create "a final all-wheel-drive system that delivers Rolls-Royce's hallmark 'magic-carpet' ride not only on the road, but off-road too." Screw the SUV. We'll take one as-is. PROJECT CULLINAN BEGINS DEVELOPMENT PROGRAMME AS ENGINEERING MULE APPEARS IN PUBLIC In its open letter on 18 February this year, Rolls-Royce Motor Cars gave an undertaking to inform stakeholders of the progress of Project Cullinan. Keeping this promise, Rolls-Royce Motor Cars has today published photographs depicting the first key milestone in the vehicle's development programme. The photographs are of the first engineering mule, which will be seen on public roads this week. This early engineering mule, based on a shortened Phantom Series II body, has been created purely to begin the development of an all-wheel drive suspension system that will deliver a ride that will be Effortless ... Everywhere. The body may hint at the size of the new car, but it features no design aspects of the eventual high-sided, all-terrain motor car announced by Rolls-Royce Motor Cars in February this year. The mule rides on the first iteration of an all-new suspension that will assist Rolls-Royce engineers in developing a final all-wheel drive system that delivers Rolls-Royce's hallmark "magic-carpet" ride not only on the road, but off-road too. The first series of tests will focus on Project Cullinan's on-road behaviour from suspension throw to high-bodied stability, and will test the new suspension across all types of international road surface specification at test facilities, as well as on public roads. Test surfaces will include; Belgian Pave, cobblestones, corrugated concrete, noise development and measurement surfaces, resonance road, and acceleration bumps.