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Rolls-Royce could go electric, if battery tech advances

After toying with the idea a few year ago, Rolls-Royce isn't ready to completely give up on the idea of an electric model quite yet. Still, a hyper-luxurious EV from the opulent brand might not happen any time soon. "Suppose we find a battery technology that can offer ranges that are acceptable to our customers," brand boss Torsten Muller-Otvos said, according to Automotive News. "I can definitely imagine a fully electric Rolls-Royce." Muller-Otvos was clear that no final decision on an EV or even a much-rumored plug-in hybrid has been made yet. Rumors of an EV from the brand go back years. At the 2011 Geneva Motor Show, Rolls-Royce showed that it wasn't completely against going electric. The 102EX concept (pictured above) was based on a Phantom but with two, 194-horsepower electric motors and a 71-kWh battery to power them. The company claimed the behemoth had an estimated range of 124 miles and could hit 60 miles per hour in under eight seconds. At least one journalist even got to drive it. However, the brand's wealthy customers reportedly weren't convinced, and the project was canned. In 2014, several reports began suggesting a plug-in hybrid Rolls under development that would answer concerns about range and charging time amongst the clientele. This powertrain could debut on the next-gen Phantom around 2017, and it's likely to be borrowed from parent company BMW.

Rolls-Royce shows off commemorative Silver Ghost — with actual silver

Ultra-luxury marque Rolls-Royce has been busy developing its ultra-exclusive, 35-model Silver Ghost Collection in homage to the original 40/50-horsepower Silver Ghost from 1907 that traveled a then-remarkable 14,371 miles. Now it has released a video to show off its opulent new creation. Rolls-Royce says it incorporated visual elements from the original Ghost in the new four-door model. Most obvious is the car's silver paint scheme, with a hand-painted coachline that takes eight hours to apply and contains pure silver particles. There's also a solid silver Sprit of Ecstasy hood ornament (remember those?) with an AX201-stamped hammered-copper hallmark at its base, which harks back to the maiden car's registration plate and the material that featured extensively in the original car's engine bay. The video also shows off the black grille vanes, chrome wheel surrounds engraved with the phrase "Silver Ghost — Since 1907," open-pore tudor oak trim with silver inlays. The front fascias get a more protruding grille frame with inset grille, plus redesigned wheels. Inside, the cars get Forest Green leather to match the original, with limited edition stamps on the door jambs and dashboard clock, plus improved sound deadening with the addition of special acoustic glass. There's also lots of running footage of the Silver Ghost navigating a pastoral lane. It's decidedly heady stuff for most of us common folk, indeed. View 5 Photos Related Video:

BMW profit of $2.7B is down as automaker invests to keep luxury lead

Despite selling 6.6-percent more vehicles - a record by volume - and posting higher revenues in the second quarter of 2013, BMW Group's profit of 2.07 million euros ($2.75 billion) is down 8.8 percent from last year. Investments in new technology (e.g. the new i3) and personnel, in addition to a competitive market, are to blame, BMW states. But the automaker remains committed to its fiscal targets for 2013, which, Chairman of the Board of Management of BMW AG, Norbert Reithofer, says will be "on a similar scale to 2012."
The BMW brand's sales performance in the first half of the year, which increased by 7.7 percent to 804,258 vehicles delivered, was good enough for it to maintain its lead in the luxury market, narrowly beating Audi, which delivered 780,510 vehicles, Automotive News reports. Mercedes-Benz delivered 694,433 vehicles to cement third place.