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Rolls-Royce Serenity takes luxury to a new level in Geneva [w/video]

Rolls-Royce is known for cosseting occupants in the lap of luxury, but the brand is taking opulence to a whole new level at the 2015 Geneva Motor Show with the Serenity. The company's Bespoke Design team starts with the already lavish Phantom Extended Wheelbase and just keeps adding extravagant touches. The unique styling takes inspiration from Japanese royalty. For the exterior, the Serenity features a three-stage pearl-effect paint with 12 hours of hand polishing to make it really shine. There are also hand-painted flower blossoms in the coachline. The interior is where the grandeur truly shows, though. Rolls-Royce selected the highest grade of silk from China and then had it hand-woven in Britain into nearly 33 feet of fabric. From there artisans embroidered and hand-painted a delicate, design of trees and blossoms. Rolls-Royce used all of this special material to cover the rear seats, roof and door panels. For even more luxury, the company used a combination of Smoked Cherrywood, bamboo and mother of pearl for the trim. For a little extra embellishment, the designers even applied rubies to the clock. Despite all of the lavish design work, the Phantom Extended Wheelbase's mechanicals remain the same with a V12 engine and eight-speed automatic gearbox. Get a full look at the Serenity's luxurious styling in our gallery above from the Geneva show. Show full PR text ROLLS-ROYCE MOTOR CARS BRINGS SERENITY TO THE 2015 GENEVA INTERNATIONAL MOTOR SHOW 02/03/15 from Rolls-Royce Motor Cars "Celebrating the historical role played by silk as a symbol of ultimate elegance, the Rolls-Royce Motor Cars Bespoke Design team has created a magnificent one-off Phantom which will set a new benchmark for luxury individualisation in the motor industry, and reaffirm that Bespoke is Rolls-Royce." Torsten Muller-Otvos, CEO, Rolls-Royce Motor Cars. Rolls-Royce Motor Cars has brought Serenity to this year's Geneva International Motor Show, unveiling the new standard in authentic, bespoke luxury motoring to the world's media.

Recharge Wrap-up: Google Street View maps gas leaks, Rolls-Royce helps kids build electric racer

Google Street View is looking for gas leaks. Natural gas leaks are not only extremely dangerous, they're a terrible waste of resources and, as a greenhouse gas, a threat to the environment. Unfortunately, with the decaying infrastructure in many of America's older cities, they're pretty common, too. That's why Google is teaming up with the Environmental Defense Fund to map gas leaks. With sensors attached to the Street View cars, they are sniffing out methane leaks and documenting them. So far, they've covered Boston, Staten Island and Indianapolis, with Los Angeles and Syracuse up next. Read more over at Gizmodo. Consumer and environmental groups are calling on the Federal Trade Commission to change the way car advertisements disclose fuel economy. Nine groups, including Sierra Club, Union of Concerned Scientists and Consumers Union, want mpg figures to be clearer and more complete. They have requested that when mpg is advertised, that it includes the EPA's city, highway and combined ratings. They also, among other requests, want mile-per-gallon-equivalent ratings for electric cars to state that they are for comparative purposes only, and to include separate gas and electric ratings for plug-ins and range extended EVs. See what else the groups have requested at Kicking Tires. Rolls-Royce has a new electric car, and it's not the 102EX. The luxury automaker worked with a group of elementary school students in the UK to build an electric car for the IET Formula Goblin project, where students build and race their own electric "car." Rolls-Royce lent the 9, 10 and 11 year-olds a bit of engineering and manufacturing assistance to build the car, which they then raced at the Goodwood Motor Circuit. Read more at World Car Fans, or check out the press release, below. ROLLS-ROYCE SUPPORTS LOCAL PRIMARY SCHOOL'S RACING DEBUT A team of school children mentored and supported by Rolls-Royce Motor Cars successfully completed the Greenpower IET Formula Goblin race at the Goodwood Motor Circuit on Sunday. The group of 10 boys and girls from Years 5 and 6 built and piloted a specially developed electric car in a race against teams from schools across the UK. 'Team March', from the March CE Primary School adjacent to the Home of Rolls-Royce in Goodwood, finished well up the order and scooped the prize for 'Best Bodywork'.

Rolls-Royce commemorates end of Phantom with Zenith models

Rolls-Royce will discontinue the current generation Phantom in 2016 after 13 years. Rolls will also axe the Phantom Coupe and Drophead Coupe in November, and the company won't build new versions of them on its future platform. However, the automaker will send off the pair in style with special edition models. The Phantom sedan will eventually return on Rolls' future aluminum platform, which will underpin all of the company's models. Spy shots suggest minor design tweaks for the new generation Phantom, but there's no mistaking the massive vehicle's chiseled shape. The overall size should remain similar to the current one, but the lightweight metal and carbon fiber should dramatically reduce the weight. Rumors suggest it would still use a V12 for propulsion, and there could be a plug-in hybrid variant later. "I am proud and excited to announce that a new Phantom is on the way – a contemporary and beautiful Phantom enhanced with cutting-edge technologies and design innovations." Rolls CEO Torsten Muller-Otvos said. Rolls will also build 50 Zenith versions of the Drophead and Coupe to give the pair a proper farewell from the lineup. These special vehicles will include a Tailgate Hosting Area to party with class, laser-etched armrests that show the launch sites for the 100EX and 101EX concepts, custom instrument dials, a special version of the Spirit of Ecstasy, and more. "Zenith will be the sum of all the best features of Phantom Coupe and Drophead Coupe, with a few surprises added," Giles Taylor, the company's director of design, said. Related Video: ROLLS-ROYCE MOTOR CARS BRINGS SEVENTH GENERATION OF PHANTOM TO AN END Rolls-Royce Motor Cars Chief Executive Officer, Torsten Mueller-Oetvoes, has announced that the current Phantom will enter the last stages of its celebrated life in 2016. This announcement follows the recent news that Rolls-Royce Motor Cars has begun testing its all-new aluminium architecture, which will underpin every future Rolls-Royce arriving in-market from early 2018. He also announced that Phantom Coupe and Drophead Coupe models will not be renewed in the future. These two magnificent Phantom models will end their lives with a special collection of only 50 highly desirable cars to be called Phantom Zenith. The current seventh generation of Phantom started production in Goodwood over 13 years ago and quickly became the foundation upon which the renaissance of Rolls-Royce Motor Cars was built.