2004 Rolls-royce Phantom on 2040-cars

Auto blog

2018 Rolls-Royce Phantom First Drive | When only the best will do

Lucerne, Switzerland – Every car, regardless of where it is designed, built, or sold, can be described as a series of compromises. From economy hatchbacks to midsize sedans, fullsize pickup trucks to hybrid supercars, meeting a very specific set of criteria means intentionally missing all the rest. And so it is with the Rolls-Royce Phantom. Except that the only compromise worth talking about is that the buyer must possess a price-is-no-object desire for perfection. Before handing over the keys to a brand-new, eighth-generation Phantom, and shortly after rattling off nearly every positive-tinged adjective in the English language, Rolls-Royce communication director Richard Carter tells us that this car represents "the best that humankind can do in terms of luxury automobiles." A heady claim, but as it turns out, one that is difficult to dispute. Perhaps the biggest single element that advances this new Phantom past the model it replaces is Rolls-Royce's new Architecture of Luxury, a ground-up spaceframe platform that doesn't share its bones with any other product currently under the BMW umbrella. Not only is it 30 percent stiffer than the seventh-gen Phantom, the new architecture is flexible enough that it will form the basis for all future Rolls-Royce products. "Project Cullinan and eventually the next Ghost, Wraith, Dawn will ride on this architecture, as well as future coachbuild projects," said Philip Koehn, Director of Engineering for Rolls-Royce. Rolls-Royce goes to great pains to make the Phantom as malleable to the whims of its customers as possible. Besides the obvious paint and interior color choices – of which there are a great many – there's now a so-called Gallery option that makes up a large portion of the dashboard. It's a glass-enclosed space designed to house just about anything a Phantom customer could possibly want to put on display. We saw some beautiful ceramic work, jewel-like shell designs, and even a swath of iridescent feathers. Directly in front of the driver is a digital gauge cluster designed to mimic the look of traditional dials. It's resolution is high enough that individual pixels can't be made out from the driver's seat. We think some classically styled gauges would be more in keeping with the Phantom's mission statement, but that's our only gripe inside, and it's minor.

Ugur Sahin returns with Rolls Royce Jonckheere Aerodynamic Coupe II design

The "Round Door" Rolls-Royce Phantom I Aerodynamic Coupe (inset) is a magnificent black beast of a car (and you can see it at the Petersen Automotive Museum for a limited time) as well as a mystery: designed by the Jonckheere Works in Belgium in 1935, all records for the one-of-a-kind coupe were destroyed in World War II, so no one knows who designed it or who commissioned it. What remains of the original coachbuilding company now makes bodies for cars and buses, and has asked designer Ugur Sahin to reinterpret the most fabulous car from its history.
We've written about Sahin often before, recently about his Corvette-based Anandi being shown at Top Marques Monaco and going into production. For a man who favors long hoods and short bodies, this particular Rolls-Royce couldn't be better. Sahin says the word "Respect" guided his lines for the 77-year-old car, the most apparent changes being the front fender treatment, the headlights dropping into the fenders, and the serious downsizing of the fin at the rear. Sahin says that there are talks with potential investors about building a one-off.
You can find out a little more about it in the press release below, and check out the gallery above of high-res images for every angle.

Even in a down economy, Rolls-Royce is on a roll

Limited Volume, Big Margins Spell Success
Bigger isn't always better, especially when it comes to selling super luxury. Rolls-Royce CEO Torsten Müller-Ötvös expects the British automaker to again post a record year, despite the economic troubles in Europe and weak growth in both the US and China.
"It is not all doom and gloom out there," Müller-Ötvös explains, noting that the declining sales in Europe and elsewhere have been offset by good performance for the marque in the Middle East, Japan, Singapore, Hong Kong and Russia.