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Rolls-Royce celebrates brand's 120th with Ghost Prism

The Ghost might be Rolls-Royce’s smaller, “entry-level” car, but those words donÂ’t mean much when referring to the storied British automaker. With an almost $350,000 starting price, the Ghost is nearly as exclusive as its larger counterparts, but the recently announced Prism model will be even harder to get. Rolls said it would produce just 120 units of the car to celebrate its 120th anniversary in 2024, though itÂ’s unclear how many are already sold. As these things typically go, high-value clients and famous people tend to get the first crack at exclusive models, as theyÂ’re meant to be rolling advertisements for the brand. Last year was the brandÂ’s best ever, as it moved more than 6,000 vehicles in 2023, with America and record growth in the Middle East leading the charge. The automakerÂ’s demo car came in Gunmetal gray, which it said took 16 hours of hand polishing and a ten-step process that involves four layers of paint application. A high-gloss black-gray color is applied to the grille and trunk lid, which involves polishing the paints to such a high-gloss finish that they appear metallic. The dark colors highlighted with bolder hues are meant to convey the appearance of a prism, hence the carÂ’s name. Buyers can choose between four accent colors: Forge Yellow, Mandarin, Phoenix Red, and Mandarin. The color is applied to the brake calipers, lower bumper inserts and coachline, which Rolls said is a styling element that ties together the “mechanical, aerodynamic, and sculptural elements of Ghost.” Inside, the car gets Rolls-RoyceÂ’s famous Starlight Headliner with 1,040 individual LED “stars” across the interior roof. While these exclusive features are selling points for the Ghose Prism, Rolls said buyers still get access to its entire catalog of colors, materials, and options. Most people extend the automakerÂ’s already extreme purchase prices by several thousand dollars, pushing the average purchase price far above what we see on paper. Related Video

Rolls-Royce celebrates History of Rugby with special Wraith

With its latest special edition, Rolls-Royce celebrates the history of rugby – not only the game, but also the English school where the game got its start. The unique vehicle was created by the company's Bespoke customization division. It gets its start as the Wraith fastback coupe, but applies a number of unique details that ought to make Anglophiles and fans of the game alike swoon. To set this Wraith apart, the Bespoke team gave it a white paintjob to evoke the team jerseys of the Rugby School in Warwickshire, where William Webb Ellis laid down the foundations of the game in 1823. The special edition also features a green coachline, with a red rose that adorns the school's crest and was – according to legend – borrowed (with permission) from the emblem of Queen Elizabeth I. A unique set of 21-inch split-five-spoke alloys complete the exterior treatment, while the interior has been adorned with off-white leather complimented by navy and red trim, piano black veneer, and an English rose motif. The automaker even partnered with legendary rugby-ball manufacturer Gilbert to create a small run of balls out of the same leather that trims the interior, and embroidered by Rolls-Royce's own craftsmen. Of course not everyone – even those who can afford a Rolls-Royce – will be taken with this particular example. But like other specials from Goodwood, the extent of the customization goes to show what customers can expect when ordering their own. Related Video: ROLLS-ROYCE MOTOR CARS UNVEILS BESPOKE 'WRAITH' – HISTORY OF RUGBY' When the established rules become a constraint to creativity, it takes individuals of vision to carry the game forward. It was this spirit of individuality that has inspired the creation of two Great British institutions – Rolls-Royce Motor Cars and the game of rugby. Celebrating the illustrious history of the latter, Rolls-Royce Motor Cars is delighted to introduce the Rolls-Royce 'Wraith – History of Rugby', a unique creation from the company's Bespoke Design Studio in Goodwood, England. Usually tasked with reflecting the individual taste and lifestyle of a bold new generation of customer, Rolls-Royce's Bespoke team has drawn inspiration from the rich history of the quintessentially English sport to create a unique car.

I got to see the Rolls-Royce Dawn

It may look like a Wraith convertible, but that doesn't do this new Rolls justice. In mid-May, Rolls-Royce announced the name of its forthcoming convertible: Dawn. Two days after that news was released, I saw the new car in Beverly Hills, CA. And as you can probably guess from earlier spy shots, not to mention my choice of lead photo, it looks like a Wraith convertible. Well, sort of. Before getting a full briefing of the new Dawn, I was frisked, security guards waved handheld metal detectors around my limbs, and my iPhone was confiscated. I was left standing outside a glamorous mansion with no more than a blue notebook, a pen, a glass of champagne, and gorgeous views of the Hollywood hills and Pacific Ocean. I was told to keep my mouth shut about everything I was about to see, until further notice. So no, I can't tell you everything I know about the Rolls-Royce Dawn; the company wants to save some information for the car's official unveiling in September at the Frankfurt Motor Show. I don't have photos. I don't even have a napkin sketch. Instead, I'm now allowed to tell you my impressions of the car I saw. It may look like a Wraith convertible, but that phrase alone doesn't do this new Rolls justice. Fabulous places. Shared social occasions. That's the sort of imagery Rolls-Royce wants to convey with the Dawn. In an effort to really convey this, Rolls-Royce opted to give the car a totally different name – that's why it isn't called Wraith Drophead Coupe, like the convertible version of the flagship Phantom. "'Dawn' perfectly expresses the character of the new Rolls-Royce. In its tentative, inchoate, anticipatory state, dawn is the world coming to light from the ethereal dark of the night," the company said in its original release. The Dawn name also harks back to the incredibly exclusive Silver Dawn from the 1950s, pictured above. Fabulous places and fabulous people. Shared social occasions. That's the sort of imagery Rolls-Royce wants to convey with the Dawn. After a hearing details that shall not be mentioned here (yet), I met the Dawn for the first time. The car drove up a path to the Beverly Hills mansion's courtyard, top up, modern music playing in the background. This was the first time in recent memory that a convertible was introduced with its roof affixed, but this was intentional. With the roof on, the differences between Wraith and Dawn are immediately noticeable. View 8 Photos With the roof up, the big droptop sort of looks like a hot rod.