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Rolls-Royce commemorates end of Phantom with Zenith models

Rolls-Royce will discontinue the current generation Phantom in 2016 after 13 years. Rolls will also axe the Phantom Coupe and Drophead Coupe in November, and the company won't build new versions of them on its future platform. However, the automaker will send off the pair in style with special edition models. The Phantom sedan will eventually return on Rolls' future aluminum platform, which will underpin all of the company's models. Spy shots suggest minor design tweaks for the new generation Phantom, but there's no mistaking the massive vehicle's chiseled shape. The overall size should remain similar to the current one, but the lightweight metal and carbon fiber should dramatically reduce the weight. Rumors suggest it would still use a V12 for propulsion, and there could be a plug-in hybrid variant later. "I am proud and excited to announce that a new Phantom is on the way – a contemporary and beautiful Phantom enhanced with cutting-edge technologies and design innovations." Rolls CEO Torsten Muller-Otvos said. Rolls will also build 50 Zenith versions of the Drophead and Coupe to give the pair a proper farewell from the lineup. These special vehicles will include a Tailgate Hosting Area to party with class, laser-etched armrests that show the launch sites for the 100EX and 101EX concepts, custom instrument dials, a special version of the Spirit of Ecstasy, and more. "Zenith will be the sum of all the best features of Phantom Coupe and Drophead Coupe, with a few surprises added," Giles Taylor, the company's director of design, said. Related Video: ROLLS-ROYCE MOTOR CARS BRINGS SEVENTH GENERATION OF PHANTOM TO AN END Rolls-Royce Motor Cars Chief Executive Officer, Torsten Mueller-Oetvoes, has announced that the current Phantom will enter the last stages of its celebrated life in 2016. This announcement follows the recent news that Rolls-Royce Motor Cars has begun testing its all-new aluminium architecture, which will underpin every future Rolls-Royce arriving in-market from early 2018. He also announced that Phantom Coupe and Drophead Coupe models will not be renewed in the future. These two magnificent Phantom models will end their lives with a special collection of only 50 highly desirable cars to be called Phantom Zenith. The current seventh generation of Phantom started production in Goodwood over 13 years ago and quickly became the foundation upon which the renaissance of Rolls-Royce Motor Cars was built.

Going mobile: Custom Rolls-Royces inspired by British rock

A rockstar lifestyle and luxury cars go hand-in-hand. To recognize this and to celebrate some of the finest rock music created in Britain, Rolls-Royce will build nine bespoke Wraith models customized in the style of British rock stars. The first four cars in the "Wraith Inspired by British Music" series were unveiled at the Sanderson Hotel in London. The cars have been designed in collaboration with some of the most well-known names in British popular music, and Rolls-Royce says the stars were personally invited to the "Home of Rolls-Royce" in Goodwood, England. The first four cars were created with Roger Daltrey OBE of The Who, Sir Ray Davies of The Kinks and Giles Martin, the son of recently deceased music producer Sir George Martin, famed for the work he did with The Beatles among others. Behind the project is English artist Alistair Morrison, who is working on a series of British rockstar portraits. Daltrey helped to design two cars, first a Who-style Wraith and one fashioned for the band's rock opera "Tommy," with a hood that showcases the sleeve of the famous concept album. However, there is not yet word of a Keith Moon edition Wraith to be delivered into a swimming pool. Cars to be revealed later include a Status Quo Wraith designed with Francis Rossi, a Shirley Bassey Wraith with legendary 007 theme-song touches and a Ronnie Wood car designed to suit the Rolling Stones guitarist.

Rolls-Royce's design team renders kids' drawings from worldwide design contest

Back in April, Rolls-Royce put out a call to action to kids around the world. The British luxury carmaker wanted to see children design their dream Rolls-Royce of the future. The motivation for doing so? Winners get to enjoy a chauffeur-driven ride to school in a Rolls-Royce with a friend of their choice. Not a bad prize for a kid who is obsessed with cars. It’s been a few months now, and Rolls-Royce has selected a number of winners. Rolls-Royce ended up slotting all the entries into four categories: Technology, Environment, Fantasy and Fun. That means there are four winners, but three other ideas were so good that Rolls gave them “Highly Commended” awards. Rolls-Royce said it received submissions that were inspired by unicorns, space travel, bumblebees, Pablo Picasso and the Egyption pyramids. After selecting all the winners and “highly commended” entries, Rolls-Royce had its design team transform the drawings into digitally-rendered illustrations. They used the same software and processes that theyÂ’d use when working on an actual Rolls-Royce design. You can click through the winners in the gallery at the top, or scroll down below to see them all, along with their corresponding descriptions. Winners: Technology: Bluebird II Rolls-Royce is back to breaking world speed records! Environment: The Capsule For Earth lovers and those that have peoplesÂ’ health at heart. Fantasy: Turtle Car Inspired by sea and land turtles, the Turtle Car can transport patrons not only by sea and land but by air too. Fun: Glow A dream for the future. This timeless Rolls-Royce demonstrates the full spectrum of creative vision. Highly Commended: Bolt The Pinnacle of Intergalactic Space Travel Prosperity The Rolls-Royce Prosperity is only for the most exacting patrons, who believe ease of travel should never be compromised. House of Esperanto This ultimate flying machine can communicate with every creature and combines all the convenience of a house with the mobility of a car. The ground-breaking technology that allows this development is brought to humanity by a mysterious bird that has been living in outer space for a million years.