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Rolls-Royce Phantom celebrates decade of decadence

Ten years ago, Rolls-Royce opened its Goodwood manufacturing facility and handed over the keys to the very first Phantom. Back then, parent company BMW was cranking out Phantom sedans at the blistering pace of one unit per day. By the end of 2003, that number had tripled, and today, the Goodwood plant builds a total of 20 Phantoms in sedan, coupe, drophead and extended-wheelbase models during a single day's working hours. Originally, there were fewer than 400 workers on staff responsible for hand-building the big cruisers, but now the plant boasts over 1,400 craftsmen, with 100 of those positions added in 2012 alone.
Rolls-Royce boasts one of the lowest staff turnover rates of any brand in the industry, thanks in part to a successful apprenticeship and internship program, and the company notes 80 percent of its workers live within 15 miles of the facility. You can read the full press release on the 10th anniversary of both the Phantom and the Goodwood plant below.

2021 Rolls-Royce Ghost has a fascinating new part to make it one of the most comfortable cars in the world

One of the neat things about Rolls-Royce is the extraordinary lengths the company will go to for maximum comfort. It's like how supercar builders will look for every little advantage to make their cars a tenth of a second faster. On the 2021 Rolls-Royce Ghost, the company is employing something called the Planar Suspension System, a nebulous designation for the collection of systems and parts employed. Some are straight forward, such as the four-wheel independent air suspension, and the way the GPS and forward cameras inform what level of firmness should be employed on the road. But one part left us perplexed: the upper control arm damper. We spoke to Jon Simms, lead engineer for the Ghost, for more information, and now we have a better grasp on what it is and what it does. As for what it is, it's the roughly horseshoe-shaped object highlighted in purple in the above photo. The yellow parts are bumpstops, and it's mounted on the same joint as the upper control arm. And it turns out it's a pretty simple piece of equipment. It works very much like the harmonic balancer on the end of an engine. It's a weight with a rubber-y flexible hinge, and going over smaller bumps, it absorbs some of the extra vibration and movement from the suspension. Those bumpstops in yellow give the damper some extra purchase on the control arm, and they absorb impacts from larger bumps that may move the control arm suddenly so that the arm and damper don't bang into each other. This may seem like a pretty minor thing, but remember, Rolls-Royce and its buyers are out for maximum comfort, so there's reason to invest in ironing out every possible ride quality issue, no matter the size. And even if it's a minor improvement, that's not necessarily a bad thing. Simms told us that existing Ghost customers they talked to during development had one key request about the driving experience: "don't break it." So making sure that the new car was basically like the last one, but a bit better, would seem to be what customers would want. 2021 Rolls-Royce Ghost View 29 Photos The Ghost is the first Rolls-Royce to adopt this full suite of Planar Suspension System parts, though other Rolls-Royce models have had pieces of the system. And considering the fact the Ghost shares its platform with the Phantom and Cullinan, now, we wouldn't be surprised if later versions of those models pick-up parts like this damper. Related Video:

Rolls-Royce Wraith gets Inspired by Fashion

A little over a month ago, Rolls-Royce revealed a special-edition Wraith that was "Inspired by Film." Now the British luxury automaker has returned with another unique take on its fastback coupe in the form of the Inspired by Fashion edition. Unveiled at the Pratt Institute in New York – one of the country's top design schools – the Wraith Inspired by Fashion is well, just that. It features a tone-on-tone white exterior, complemented by the customer's choice of accent color: green, red, or purple. The accents are also applied inside, where the cabin is done up in white and black leather, with a unique steering wheel and clock, wood trim that takes nine days to complete, welt leather door panels, and special embroidery. If nothing else, the Inspired by Fashion edition just goes to show the extent of personalization options that await the Rolls-Royce customer, the vast majority of whom take advantage of those choices when ordering their new ride. ROLLS-ROYCE MOTOR CARS UNVEILS 'WRAITH – INSPIRED BY FASHION' 8 May 2015, Goodwood Rolls-Royce Motor Cars and the world of Haute Couture have long been bound by a common philosophy – to take the very finest materials and craft them into the most exquisite and desirable luxury goods, appointed to the customer's exact specifications. In this spirit, Rolls-Royce Motor Cars is delighted to unveil 'Wraith – Inspired by Fashion'. Fittingly, the marque's first showroom in Conduit Street, Mayfair was founded a short step from London's famous centre of tailoring excellence, Savile Row. Here, Sir Henry Royce and his partner The Honourable Charles Rolls echoed the offerings of their illustrious neighbours by providing London's most stylish denizens with the automotive equivalent of the finest cloths; a perfectly engineered Rolls-Royce chassis and running gear. The customer would then call upon their preferred coachbuilder, who would furnish the car with personal touches and accoutrements specified perfectly to their requirements. A century later, a bold new generation of customers continue to share the same appetite for commissioning expressions of their taste and lifestyle. 'Wraith – Inspired by Fashion' provides a modern take on this grand tradition. Akin to commissioning a fine suit or elegant piece of couture, the journey of creating a highly Bespoke Rolls-Royce motor car begins at the marque's equivalent of the tailor's atelier, the Bespoke Design Studio at the Home of Rolls-Royce in Goodwood, England.