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Rolls-Royce reveals new Spirit of Ecstasy hood ornament for electric era

It’s a big day in Rolls-Royce land, as the mega-luxury British car company just revealed a new Spirit of Ecstasy hood ornament to grace its future vehicles. In the world of automobiles, the Rolls-Royce hood ornament is one of the most iconic, and now itÂ’s getting a new look for the electric era. Or as Rolls prefers, “she” is getting a new look. The first Rolls-Royce vehicle to wear this new Spirit of Ecstasy will be the upcoming Spectre electric car. Its design is tied to the brandÂ’s electrified future, too. Rolls-Royce says the new design is sculpted to both look and be more aerodynamic than the outgoing model. Instead of standing with legs straight, tilting at the waist and feet together, the new ornament is “braced for the wind, one leg forward, body tucked low.” Height-wise, the new ornament is 82.73 mm tall, while the outgoing ornament was 100.01 mm tall. Plus, the robes (they're not wings!) flapping behind her have been reshaped to be more aerodynamic and look more realistic. Left: Current Spirit of Ecstasy; Right: New Spirit of Ecstasy Why is aero such a great focus? Well, aero is everything when it comes to electric car range and efficiency. Rolls-Royce says its current Spectre prototypes have a drag coefficient of just 0.26, making the Spectre the most aerodynamic Rolls-Royce ever. That figure is expected to be even better once the production design is finalized, Rolls says. “111 years ago today, the Spirit of Ecstasy became an official part of Rolls-Royce,” says design director Anders Warming. “Yet, she has come to represent a spiritual direction for our brand. Her form perfectly captures the marque – she leans forward, expressing our relentless pursuit of progress, and her dress gracefully flows in the wind, echoing the serenity of our products in motion. For Spectre and beyond, she becomes lower and more focused; braced for unprecedented speed and the exciting future her presence will define.” The ornament is the product of 830 hours of design modeling and wind tunnel testing. Instead of drawing it out on paper or real-life sculpting, though, this Spirit of Ecstasy was designed via digital “sculpting” on a computer. That said, the actual construction of the ornament will continue to be finished by hand after undergoing its “lost wax casting.” This hand finishing process means that even in the age of computers, Rolls promises that every single ornament will be minutely different from the next — itÂ’s about charm.

Autoblog Minute: Rolls-Royce launches Dawn with global digital event

Rolls-Royce unveils its newest vehicle in grand modern fashion. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute, with an interview with head of communications for Rolls-Royce, Gerry Spahn. Show full video transcript text [00:00:00] Rolls-Royce unveils its newest vehicle in grand modern fashion. I'm Eddie Sabaitni and this is your Autoblog Minute. Dawn is the name of Rolls-Royce's new convertible. The name, Dawn reaches back into the company's heritage, all the way back to the 1950s post war Rolls Royce Silver Dawn. While the naming convention looks to the past there's nothing old fashioned about the way Rolls Royce revealed the Dawn to the public. The four seater was [00:00:30] revealed with a multi-platform global digital event. The British automaker first teased Dawn using twitter and instagram, with the grand reveal coming via a live web feed. For more on this unique launch Autoblog spoke with the Head of Communications for Rolls-Royce, Gerry Spahn: [00:01:00] [Gerry Spahn Interview] The large-scale digital event certainly was a modern statement for the classic automaker. [00:01:30] Let us know what you think about Rolls-Royce's digital efforts. For Autoblog, I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Rolls-Royce Convertible Luxury Autoblog Minute Videos Original Video rolls-royce dawn

Rolls-Royce Ghost Series II represents a host of subtle tweaks

It's not every day that an automaker admits in its own words that a new generation of one of its models is a "subtle redesign," but that's exactly how Rolls-Royce is describing the changes made to its Ghost Series II. Most of the bodywork has seen very light resculpting, including what the brand is calling a tapered "wake channel" that starts just behind the beloved Spirit of Ecstacy's wings evoking "the sight of a jet's vapour trail" and "hinting at the car's dynamism."
So much does Rolls-Royce want to emphasize the Ghost Series II's so-called dynamism that it uses the descriptor a total of eight times in the press release that you're welcome to read below. Looking past that all-too-current buzzword, what we see here is clearly a Rolls-Royce, clearly an ultra-luxury sedan and clearly desirable.
Rest assured, prospective buyers will see all the latest technology inside the new Ghost's interior, including a 10.25-inch high-definition screen and a Spirit of Ecstacy Rotary Controller so as not to "leave unsightly fingerprints at driver and passenger eye level." Of course, plenty of customization is available for the most discerning of buyers, and two new wood veneer options are available - Paldao and Walnut Burr Crossband.