Comfort Entry Panorama Adaptive Head Up Picnic Camera Massage Theater Monogram on 2040-cars

Auto blog

2018 Rolls-Royce Phantom VIII First Look | It's all new, we swear!

At a well-decorated warehouse just off Hollywood's Sunset Blvd., a gaggle of PR, design, operations, and executives from Rolls-Royce Motor Cars are stoking our excitement for the all-new, 2018 Rolls-Royce Phantom VIII. Along with the normal Rolls-Roycey words like "heritage," "brand," and "bespoke," was a repeated phrase. A phrase that shouldn't be necessary. A phrase eliciting a concept that should be obvious if true. The new car, it said, was "not an evolution" on the current Phantom. That, friends, is exciting to hear. Don't get us wrong, we like the train-engine-bolted-to-a-horseless-carriage look, and the beast's scale and presence on the street. Trouble is, since the car first took to unsmoothing our air with its cathedral-facade front end in 2003, the looks have gotten a little, um, tired. Blame the mercilessness of time. Blame the success of the car, which means they're on every street corner in west Los Angeles. Blame the "imitation-is-the-most-sincere-form-of-flattery" Chrysler 300. Blame the fact that this car's magnetism vaults it into the public eye more frequently than a Kardashian. Whatever the cause, fact is, the Phantom needs a reboot. A subtle evolution a la the last Bentley Continental won't do. The lights are out. We're led through a darkened antechamber into the full-dark of the warehouse. We can see the shape. It's big and has the classic squared off D-pillar. The front, too, has the required grille bigness. It is enviously long. Let's pause. Here at Autoblog, we're known for giving people advice. We take that responsibility seriously, because the results of our evaluations and expertise are often the reason someone has dropped thousands of dollars on a car they're going to live with for many years. We try to keep it on cars and to not to get too preachy on the life coaching. We're going to break that convention now. Here's a life pro tip: The more frequently that someone in a position of power repeats a claim, the more likely it is that that claim is false. The lights click on. The men and women of Rolls-Royce, for whom this project is a true honor, clap in genuine appreciation and reverence for what they've been a part of. And the journalists in the room turn to each other and mouth, "Wait, is this the new one?" If you're casually familiar with the current-gen Phantom, based on seeing them pull into the club as you wait in line, then this new one will likely register as just another Phantom when it hits the streets early next year.

Rolls-Royce Phantom Limelight is opulence par excellence

Rolls-Royce never tires of putting out limited-edition versions of the company's plush models as a way to show off what its Bespoke team is capable of. The latest in a long line of ritzy Rolls is the new Phantom Limelight Collection, which takes inspiration from the theatrical stage. The luxurious sedan was technically unveiled at the recent Shanghai Motor Show, but detailed images and more info about the custom four-door was just released. Limited to 25 cars worldwide, the Limelight Collection marks the debut of Rolls' latest rear seats, and they are about as lavish as you would expect. The chair backs can recline up to 27 degrees, and a calf rest comes up a further 68 degrees to fully support wealthy passengers. There's also a power footrest hidden in the floor. Beyond the swanky seats, the Limelight also packs a dressers-worth of storage in the doors. Offered in both Ladies' or Gentleman's versions, they include custom places to store perfume, watches and jewelry. The rest of the interior is also available in two schemes that are dominated by either Seashell leather with Navy Blue as a contrast or vice-versa. To complete the theme, the exterior is painted in a shade called Gala Blue, and there's a Seashell and navy stripe painted down the side. Like the rest of Rolls' special cars, the Limelight amounts to some seriously upscale trim on an already high-class vehicle, but there's little doubt the company can sell all 25 of them. Related Video: ROLLS-ROYCE MOTOR CARS SHARES THE LIMELIGHT WITH PHANTOM CUSTOMERS 23 April 2015, Goodwood British engineering ingenuity and artistic creativity have proven to be the inspiration behind the naming and creation of the latest Bespoke Phantom Collection to emerge from the Home of Rolls-Royce in Goodwood, England. The Rolls-Royce Phantom Limelight Collection has been conceived for that select group of people who spend their lives in the public eye and on the world stage. Its name was inspired by the origin of a British invention which became synonymous with fame. The limelight effect was originally discovered in the 1820s by Sir Goldsworthy Gurney, a prototypical British gentleman scientist and inventor of the Victorian era. It was harnessed to revolutionise illumination in the theatres of London's Covent Garden, highlighting leading actors on the stage, thus leading to the phrase, 'in the limelight'.

The latest Rolls-Royce concept is a hybrid dump truck

Is a standard Rolls-Royce not big and imposing enough for you? Perhaps the company's latest concept can get you to pass the Grey Poupon. Behold, the Rolls-Royce MTU hybrid haul truck. The Cullinan might come with 22-inch rims, but when equipped with its R63 Michelin XDRs, each wheel and tire combo of the ultimate Roller will stand over 13 feet tall. With a driver's seat a full story off the ground, it's so lofty you won't even see the plebes that you crush in their feeble Coachbuild Dawns as indifferently as Loxodonta africana steamrolls a line of ants. Serve as your own life-size Spirit of Ecstasy as you look down at the puny Parthenon radiators of run-of-the-mill Phantoms from atop your soaring grille, located a full flight of stairs above the lowly earth. All jokes aside, the Rolls-Royce truck mainly serves to promote its new MTU V12 2000-series industrial 12-cylinder engines. Rolls-Royce doesn't even produce the haul trucks; typically, they provide the engines for installation into rigid dumpers built by Liebherr, Hitachi, or Selex. The new hybrid mill produces 1,560 horsepower, meant to replace the V16 4000-series 16-cylinder engines making 2,500 horsepower. However, Rolls-Royce says performance will be the same while dropping carbon dioxide emissions by 30 percent in new installations, or 22 percent with retrofits. Like a Prius, the engine uses a battery pack to store regenerative energy captured as the trucks descend into quarries, then expends that juice to climb back up. It also requires no additional space for an exhaust gas treatment system or diesel urea additives, which are apparently concerns in a mining truck. In addition, Rolls-Royce is in the process of engineering its industrial engines to run on sustainable fuels such as hydrogen brewed from renewable energy (not the way we do it in the U.S.). The company hopes to have hydrogen fuel engines ready by 2023 in stationary applications. It's all part of the company's goals for a — say it with us — carbon-neutral future. The concept truck was conceived for MINExpo 2021, a mining convention taking place September 26-29 in Las Vegas. Hopefully they'll put it into production and offer a constellation headliner in the cab.