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2015 Rolls-Royce Ghost Series II [w/video]

Rolls-Royce Director of Global Communications Richard Carter tells me that his storied employer is "a company that does not chase volume." In a perfect world, mused Carter, the carmaker would sell "one less" of its ultra-luxury vehicles than the fast-expanding world market demands.
And, thanks in no small part to the unprecedented success of the Series I Rolls-Royce Ghost that launched in 2010, the Brit brand seems well positioned to strike that perfect balance between exclusivity and record profits. In 2003 (the year in which the first BMW-backed Rolls rolled off the line in West Sussex), the company managed to sell around 500 cars. This year, with the first run of already-back-ordered Ghost Series II models still weeks away from delivery, the marque will top 4,000 units for the first time in its history.
Considering that each one of those "units" - a somewhat unsatisfying term for motor car this special ­- will gross Rolls-Royce $300,000 if we're being very conservative, you'll quickly see that creating a very desirable product for one of the best brands in the world negates the need to chase volume. The rich and free-spending are chasing this Ghost, instead.

Bloodhound hits 210 mph in test for land speed record run

It was actually 210 miles per hour, 10 mph faster than promised. The rest of the day went swimmingly, and on schedule, by the Bloodhound land speed record team. "The car ran for 20 minutes, and it did two full-power runs, with full power for 5 seconds, and 0 to 200 mph in just under 9 seconds," said Mark Chapman, Bloodhound's chief engineer. "So the exciting bits were about 18 seconds long, but people were here from dawn to dusk. The atmosphere was unbelievable." Bloodhound, which will travel at 70 mph simply on the idle of its EJ200 jet engine, had to be held back on the brakes before wing commander Andy Green floored it for 5 seconds. The jet flamed and roared on afterburner and then it was over. I might have given a little squeak; it was mightily impressive. "This is a really big engine," said Richard Noble, Bloodhound project director and former land speed record holder, "and when it runs, there's a flame and a crackle and boom, and people think, 'My goodness, that's really something.'" It was, and Green might well have thought so when he first came to apply the brakes in testing for the inaugural public run last week on the runway at RAF St Mawgan near Newquay in Cornwall. "We've had some interesting times working out how carbon brakes work, because they do take a while to warm up," said Chapman. "The cockpit footage online shows Andy's eyes looking like dinner plates when he puts his foot on the brake and nothing happens for a bit." Typically, Green took it all in his stride. He is one of just three people alive to have traveled at 600 mph on the ground (Richard Noble and Craig Breedlove are the others) and was hugely impressed with Bloodhound. "The car is absolutely fabulous," he said. "From day one, it felt right: crisp and precise, you can feel it on the road; it's super. There was only one slight surprise on the braking and that was more to do with the engine over-swing." This meant that the Rolls-Royce Eurofighter engine wouldn't shut off immediately when Green lifted from the throttle. "That delay was a real surprise to us," he said, "because all previous jet cars have had mechanical fuel-control systems where a rod closes a valve and a quarter of second later, all thrust has gone. The EJ200 engine, though, manages its own fuel supply based on what the digital throttle request is, and it takes quite a lot longer to stop.

BMW shuffles chairs in its design department

BMW Group has made some changes to its design team since August 1, and has shuffled top personnel to different positions at BMW Design, Mini Design and Rolls-Royce.
The BMW Design team led by Karim Habib (middle, right) gains a new head of Exterior Design in Domagoj Dukec (right), who has worked for the exterior design team since 2010 and shaped the Concept Active Tourer.
Oliver Heilmer (left), who has worked for BMW's interior design unit since 2000 and designed the 5 Series interior, replaces Marc Girard as head of Interior Design BMW Automobiles. Marc Girard goes to manage BMW's subsidiary design group, BMW DesignworksUSA.