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Could Rolls-Royce expand business with new models?

Rolls-Royce may be forced to expand its lineup beyond the über-luxury cars gobbled up by the ultra-wealthy jetset, as new competition in the form of the rumored, high-end Mercedes-Benz S-Class could take a slice of the luxury pie from the BMW-owned manufacturer.
Automotive News reports that this, along with the combination of BMW's unwillingness to move above the price-point set by the 7-Series and Bentley's expansion into the SUV realm, could force Rolls-Royce's hand. AN is arguing that, as unrealistic as it might sound, Rolls could develop a four-door crossover or shooting brake, but that any such plans are in the earliest of stages.
In the near term, the smallest Rolls-Royce, the Ghost, will get a refresh in 2014, while the sporty Wraith fastback will spawn a convertible variant by 2015. The big boy of the Rolls-Royce range, meanwhile, is due for a far more comprehensive re-do. The Phantom is expected to share a platform with the next-generation 7-Series in 2016. Advanced materials are expected to feature heavily, as Rolls-Royce seeks to trim body fat and improve fuel economy without compromising the performance or comfort expected of the brands' flagship model.

Rolls-Royce design chief Giles Taylor leaves the company

Another surprise executive departure on the sceptred isle: Rolls-Royce design chief Giles Taylor has left the car company and the parent BMW Group. Rolls-Royce's 52-word statement on Taylor's sudden exit said only that Taylor departed "to pursue alternative business interests." The news comes three days after Lotus CEO Jean-Marc Gales abruptly quit to become CEO of an English classic car restorer. Taylor leaves less than a month after Rolls-Royce introduced its brand-redefining Cullinan SUV, and before the auto show season where he would have been expected to lead the discussion on the Cullinan's genesis and detailing. According to his LinkedIn page, Taylor began his career with five years as an exterior designer at Peugeot, then graduated to a 14-year stint as chief designer at Jaguar; among other projects, he led the interior design of the 2003 Jaguar XJ before becoming chief exterior designer of the 2009 XJ. He moved from Coventry to Cheshire in 2011, becoming head of exterior design at Rolls-Royce. Just one year into the job, former director of design Ian Cameron left the company, and Taylor took over in 2012. His tenure has included the creation of retail products like the new Phantom and Dawn, one-offs like the Sweptail, concepts like the Next 100, and even a bespoke Paddington Bear. Rolls-Royce says it will announce a new designer "in due course." If the automaker looks in-house, it could tap Pavle Trpinac, now a senior exterior designer credited with the lines on the Wraith and the latest Phantom. Related Video: Image Credit: Rolls-Royce Hirings/Firings/Layoffs Rolls-Royce Luxury jean-marc gales giles taylor

Muhammad Ali's 1970 Rolls-Royce Silver Shadow is going for auction

Boxing fans and Rolls-Royce fans, get your wallets ready. A very special car is going to cross the Bonhams auction block this October. It's a 1970 Rolls-Royce Silver Shadow Mulliner Park Ward convertible that was owned by none other than Muhammad Ali, the boxer that ended George Foreman's undefeated streak. Bonhams reports that the car was owned by Ali for 6 years, meaning Ali must've enjoyed this car and used it quite a bit. The company postulates that since Ali bought the car in 1970, it may have been a celebratory purchase, since that was the first year Ali could box again after a five-year ban from the sport for being a conscientious objector during the Vietnam War. The car itself has a number of notable features. For one thing, Bonhams says the car is completely unrestored, and is in quite good condition as such. It also is apparently one of just 272 Silver Shadow Mulliner Park Wards that were built with left-hand drive. It ended up in Holland after Ali's tenure with it, which is partly why it will go for auction at a Bonhams auction in Belgium. Also interesting is that this is a celebrity car – a nice one, too – that is in the realm of affordability. Bonhams estimates it could sell for between $47,000 and $70,000. The low end of that price is actually a couple grand less than Hagerty's estimate of $49,200 for a concours-ready example without celebrity history. And even at the high end, you'll still be paying way less for this than, say, a new Rolls-Royce Ghost. So if you can get yourself to Holland and have the means to buy and ship the car, this could be a way to get a great celebrity car for not a massive amount of money. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.