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Rolls-Royce Wraith gets Inspired by Fashion

A little over a month ago, Rolls-Royce revealed a special-edition Wraith that was "Inspired by Film." Now the British luxury automaker has returned with another unique take on its fastback coupe in the form of the Inspired by Fashion edition. Unveiled at the Pratt Institute in New York – one of the country's top design schools – the Wraith Inspired by Fashion is well, just that. It features a tone-on-tone white exterior, complemented by the customer's choice of accent color: green, red, or purple. The accents are also applied inside, where the cabin is done up in white and black leather, with a unique steering wheel and clock, wood trim that takes nine days to complete, welt leather door panels, and special embroidery. If nothing else, the Inspired by Fashion edition just goes to show the extent of personalization options that await the Rolls-Royce customer, the vast majority of whom take advantage of those choices when ordering their new ride. ROLLS-ROYCE MOTOR CARS UNVEILS 'WRAITH – INSPIRED BY FASHION' 8 May 2015, Goodwood Rolls-Royce Motor Cars and the world of Haute Couture have long been bound by a common philosophy – to take the very finest materials and craft them into the most exquisite and desirable luxury goods, appointed to the customer's exact specifications. In this spirit, Rolls-Royce Motor Cars is delighted to unveil 'Wraith – Inspired by Fashion'. Fittingly, the marque's first showroom in Conduit Street, Mayfair was founded a short step from London's famous centre of tailoring excellence, Savile Row. Here, Sir Henry Royce and his partner The Honourable Charles Rolls echoed the offerings of their illustrious neighbours by providing London's most stylish denizens with the automotive equivalent of the finest cloths; a perfectly engineered Rolls-Royce chassis and running gear. The customer would then call upon their preferred coachbuilder, who would furnish the car with personal touches and accoutrements specified perfectly to their requirements. A century later, a bold new generation of customers continue to share the same appetite for commissioning expressions of their taste and lifestyle. 'Wraith – Inspired by Fashion' provides a modern take on this grand tradition. Akin to commissioning a fine suit or elegant piece of couture, the journey of creating a highly Bespoke Rolls-Royce motor car begins at the marque's equivalent of the tailor's atelier, the Bespoke Design Studio at the Home of Rolls-Royce in Goodwood, England.

Rolls-Royce releases another shadowy look at new Wraith

Rolls-Royce has dropped a third teaser for its upcoming coupe that we'll be seeing in a few weeks at the Geneva Motor Show. A couple of weeks ago, we saw the 2014 Rolls-Royce Wraith in a shadowy profile shot, and now we're getting an (admittedly limited) idea of what the rear of the car will look like.
As suggested by a recent set of spy shots, the 2014 Wraith should have a rear-end styling very similar - if not identical - to the Rolls-Royce Ghost, which this car is a coupe version of. In typical Rolls-Royce fashion, the British automaker promises that this new model will deliver plenty of power, style and drama, though it's declining to get more specific about what that power is (other than to say it will be "more than ample"). We have no indication that the engine won't be the 563-horsepower, 6.6-liter V8 that's in the Ghost, but we'll have to wait until next month to find out for sure.

Rolls-Royce restores a pair of soapbox racers it built in the 2000s

Rolls-Royce inaugurated its current headquarters in Goodwood, England, in 2003, but it started making cars there before the plant was officially opened. It built a soapbox racer called RR-0.01 in 2001 and manufactured a second example named RR-0.02 the following year. These one-offs were raced at the Goodwood Festival of Speed and largely forgotten about until they were given a full restoration in 2024. Building a soapbox racer might sound odd for a brand that develops some of the world's most luxurious cars. Rolls-Royce explains that entering the Goodwood Festival of Speed's Soapbox Challenge was a way to preview what was then a new chapter in its history. In just a few short years, it had been sold to Volkswagen by a company named Vickers and sold again to BMW after an intense round of negotiations. It had split from Bentley, its longtime sister company, and it was forced to build a new plant, a new headquarters, and develop a new range. The soapbox racers were made by some of the same workers that later manufactured models like the Phantom, and they featured a Rolls-Royce-esque design thanks largely to a bright grille with vertical slats. It should come as no surprise that these weren't your typical home-brewed racers built on a gutted riding lawnmower chassis. Rolls-Royce used carbon fiber, fiberglass, and aluminum to keep the 0.01's weight in check, for example, while the 0.02 featured a formula racing-style steering rack, wood trim, as well as leather upholstery. The two racers also stood out with several unusual design cues: 0.01 wore a hare-shaped hood ornament while 0.02 got a "??" logo above the grille. Rolls-Royce notes that its soapbox racers last competed in 2013; during the event, 0.02 reached 72 mph, which is remarkable (and a little scary) considering it's powered solely by gravity. They were stored in as-raced condition until the company asked a team of apprentices to fully restore them. The work performed included repairing parts damaged during racing, including 0.01's grille and 0.02's wood cowl. Both freshly-restored racers will be displayed at the Rolls-Royce Enthusiasts' Club's headquarters in Northamptonshire, England. Featured Gallery Rolls-Royce's RR-0.01 and RR-0.02 soapbox racers Design/Style Rolls-Royce