2010 Rolls Royce Ghost on 2040-cars

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Rolls-Royce Cullinan test car takes the wheel — from a BMW 3 Series

The biggest, baddest Rolls-Royce will soon be here. We've seen spy shots the new Cullinan for months, but this is our first look at the SUV's interior. Though much of it is still covered, we can make out a few details hiding beneath the surface. There's no word on when the new Rolls will hit the streets, but look for a debut sometime this auto show season. At first glance, there seems to be a lot of parts taken straight from a BMW parts bin. BMW owns Rolls, so this shouldn't be too much of a surprise. Still, it's disappointing to see the steering wheel from a 3 Series in place of the handsome, thin-rimmed wheels you usually find in a Rolls-Royce. That said, this could simply be a temporary solution while the car undergoes development. The rest looks a lot like the new Phantom. This includes the digital instrument cluster and various switches and knobs. There really isn't anything new we can glean from the Cullinan's exterior. We've seen this all before. The rear doors are of particular note as they each appear to have two door handles. Look closely and you can see a regular one in the back and what appears to be another up front. The latter suggests it may have suicide doors, though it may simply be a trim piece meant to simulate that iconic Rolls feature. We'll have to wait for the full debut to find out more. Related Video: Featured Gallery Rolls Royce Cullinan Spy Shots View 12 Photos Image Credit: CarPix Spy Photos Rolls-Royce SUV Luxury

This is the very last Rolls-Royce Phantom VII

Rolls-Royce built its very last Phantom VII today. The model was first introduced in 2003 and ends with this one-of-a-kind long-wheelbase model that will go to the unnamed Rolls-Royce collector who commissioned it. The car itself is themed around 1930s-era ships, which is in turn a nod to the era of the first Phantom I, launched in 1925. Immediately upon looking at the car's "Blue Velvet" paint scheme, you can see the oceanic influence. The color is accompanied by coach lines with a ship motif, and the tires have white lines to complement it. Inside, the car features the beautiful marquetry wood trim the brand has become known for. The dashboard shows a '30s-era ship with a map of North America and Europe in the background. Further maritime highlights include dash clocks modeled after ship radios, and embroidery on the "Powder Blue" leather that mimics the look of ocean waves. The front dash clock has a movable bezel for different time zones, and Rolls-Royce says the carpeting has been cut to look like a ship's wake. While this generation of the Phantom is at an end, it's by no means the end of the line for the name. We've seen prototypes of the Phantom VIII running around, and Rolls-Royce has openly said that a successor is coming. We expect the new generation will only be available in short- and long-wheelbase sedans to start, and will probably be revealed sometime this year, perhaps as soon as the Geneva Show in March, or as late as the Pebble Beach Concours in August. Related Video:

2015 Rolls-Royce Ghost Series II [w/video]

Rolls-Royce Director of Global Communications Richard Carter tells me that his storied employer is "a company that does not chase volume." In a perfect world, mused Carter, the carmaker would sell "one less" of its ultra-luxury vehicles than the fast-expanding world market demands.
And, thanks in no small part to the unprecedented success of the Series I Rolls-Royce Ghost that launched in 2010, the Brit brand seems well positioned to strike that perfect balance between exclusivity and record profits. In 2003 (the year in which the first BMW-backed Rolls rolled off the line in West Sussex), the company managed to sell around 500 cars. This year, with the first run of already-back-ordered Ghost Series II models still weeks away from delivery, the marque will top 4,000 units for the first time in its history.
Considering that each one of those "units" - a somewhat unsatisfying term for motor car this special ­- will gross Rolls-Royce $300,000 if we're being very conservative, you'll quickly see that creating a very desirable product for one of the best brands in the world negates the need to chase volume. The rich and free-spending are chasing this Ghost, instead.