13 Black Turbo 6.6l V12 Rr Sedan *comfort Entry *side View Camera *navigation on 2040-cars

Auto blog

Rolls-Royce drops top for a new Dawn

Last summer Rolls-Royce confirmed it's been developing a new convertible, and now it has given that droptop a name: Dawn. Though Goodwood has not exactly been forthcoming with the details, the new Dawn is widely expected to serve as the convertible version of the Wraith fastback coupe. Its arrival would complete the expansion of the "entry level" Rolls-Royce family (if a relative term has ever been more so) alongside the Ghost, Ghost Extended Wheelbase, and the aforementioned Wraith to mirror that of the Phantom range above it. Now if you're thinking that the name Dawn doesn't convey the same supernatural "spirit" as the other nameplates in Goodwood's lineup, you're right. The press release below speaks of opportunity and the promise of a new day, and of course the name conveys as well the letting in of the sunshine (in this case) through its opening roof. But the handle also borrows from the company's considerable history. The original Silver Dawn was a highly exclusive cabriolet, of which Rolls only built 28 examples between 1950 and '54. It was the first Rolls-Royce to feature bodywork built in-house, and the company promises the new Dawn will offer extensive customization options as well. The Dawn has already been shown to dealers at a conference in LA, but we'll have to wait until early in the new year to see it for ourselves. Related Video: ROLLS-ROYCE MOTOR CARS ANNOUNCES A NEW DAWN FOR SUPER-LUXURY MOTORING 12 May 2015, Los Angeles, California Rolls-Royce Motor Cars today announced the name of its forthcoming new car. The new model, an exciting and sensuous drophead, will be known as Rolls-Royce Dawn. The car was unveiled to representatives of the marque's 130-strong global dealer network at the 2015 Rolls-Royce World Dealer Conference in Los Angeles, California today. "Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date," said Torsten Mueller-Oetvoes, Chief Executive Officer. "Dawn is a beautiful new open-top motor car with a name that suggests the fresh opportunities that every new day holds – an awakening, an opening up of one's senses and a burst of sunshine. It will be the most social of super-luxury motor cars for those beautiful people who wish to bathe in the sunlight of the world's social hotspots." Rolls-Royce Dawn is the next step in the renaissance of Rolls-Royce Motor Cars which began in 2003 with the launch of Phantom and subsequent introductions of Ghost and Wraith.

Rolls-Royce SUV codenamed Cullinan

A modern Rolls-Royce saloon may already be the size of some SUVs as it is, but the storied British automaker embarked upon a new dawn two weeks ago when it announced it would proceed with developing its first sport-ute. Only it's not calling it a sport-ute, SUV, crossover, off-roader or anything of the sort. It's calling it a "high-bodied car" (which is pretty much what any crossover is, when it comes down to it) that will drive "effortless... everywhere." And now it has a name. Sorta. The latest news from the UK indicates that the vehicle is being referred to internally as the Cullinan, taking its name from the world's largest diamond gem that adorns the Queen's scepter. Only that's neither the internal codename, strictly speaking, nor is it likely to be its nameplate once it reaches production. The project is codenamed RR31 (apparently as the 31st new model line being developed by the company) and is likely to carry a name more in line with the likes of Wraith, Ghost and Phantom in the brand's spooky nomenclature or draw on a dormant nameplate. The high-riding Rolls is tipped to launch a new alloy architecture for the company that would be unique to Goodwood's products and be rolled out first on the crossover before serving as the starting point for the next Ghost and Phantom families. Size-wise the SUV would slot in between the two, and likely enough in price position as well. Power would likely come from either the 6.6-liter twin-turbo V12 from the Ghost or the larger, older 6.75-liter atmospheric twelve used in the Phantom, but while a diesel was apparently ruled out (primarily due to the fuel's scarcity in certain markets as opposed to the increased NVH levels inherent therein), a hybrid is said to be in the mix. Though it's focused more on exclusivity than it is on volume, Rolls expects the SUV to bring in new customers and expand its production by around 30 percent or so. But that would be nothing new: The vast majority of Wraith and Ghost buyers have been new to the brand. Look for the crossover to launch in 2017, when it promises to crown the emerging class of high-end luxury crossovers and put even those being launched by the likes of Bentley and Maybach to shame. News Source: AutocarImage Credit: Rolls-Royce Rolls-Royce Crossover SUV Luxury Off-Road Vehicles rolls-royce cullinan autoblog black

Rolls-Royce planning one or two new models based on the Ghost

Fourteen years after Volkswagen bought Bentley, its English brand has two distinct lines, Mulsanne and Continental - with numerous variants at the Continental's lower price point - an SUV on the way and perhaps a sports car and a Mulsanne convertible, too. In the 14 years since BMW bought Rolls-Royce, its English brand has the Phantom and Ghost - with three variants at the Phantom's much higher price point. Rolls-Royce doesn't chase sales, but the difference in the brand direction helps explain why Bentley has sold more cars in the first six months of this year than Rolls-Royce sold all of last year.
And even though Rolls-Royce isn't solely about the tally, it would still like to improve on the 3,538 cars it sold last year - a sales record that eclipsed a mark set in 1978. To do so its CEO is planning one or two more Ghost-based models beyond the as-yet-unnamed Ghost Coupe due next year, perhaps to be called the Corniche, according to a report in Autocar. A convertible version of the Ghost Coupe is the obvious guess for one of them, and it would get the double-R "closer to 4,000" sales, where the CEO would like to be.
Sales might not be the only part of it, though; the headline of the Autocar piece says the CEO wants the new models because they're "required to give Rolls-Royce a proper identity." If that is accurate, we have no idea what kind of identity Rolls-Royce could be missing that would be served by a wider range of cars in the Ghost range, which by their place in the brand's own lineup are admittedly not the most opulent carriages on the planet.