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Rolls-Royce Serenity takes luxury to a new level in Geneva [w/video]

Rolls-Royce is known for cosseting occupants in the lap of luxury, but the brand is taking opulence to a whole new level at the 2015 Geneva Motor Show with the Serenity. The company's Bespoke Design team starts with the already lavish Phantom Extended Wheelbase and just keeps adding extravagant touches. The unique styling takes inspiration from Japanese royalty. For the exterior, the Serenity features a three-stage pearl-effect paint with 12 hours of hand polishing to make it really shine. There are also hand-painted flower blossoms in the coachline. The interior is where the grandeur truly shows, though. Rolls-Royce selected the highest grade of silk from China and then had it hand-woven in Britain into nearly 33 feet of fabric. From there artisans embroidered and hand-painted a delicate, design of trees and blossoms. Rolls-Royce used all of this special material to cover the rear seats, roof and door panels. For even more luxury, the company used a combination of Smoked Cherrywood, bamboo and mother of pearl for the trim. For a little extra embellishment, the designers even applied rubies to the clock. Despite all of the lavish design work, the Phantom Extended Wheelbase's mechanicals remain the same with a V12 engine and eight-speed automatic gearbox. Get a full look at the Serenity's luxurious styling in our gallery above from the Geneva show. Show full PR text ROLLS-ROYCE MOTOR CARS BRINGS SERENITY TO THE 2015 GENEVA INTERNATIONAL MOTOR SHOW 02/03/15 from Rolls-Royce Motor Cars "Celebrating the historical role played by silk as a symbol of ultimate elegance, the Rolls-Royce Motor Cars Bespoke Design team has created a magnificent one-off Phantom which will set a new benchmark for luxury individualisation in the motor industry, and reaffirm that Bespoke is Rolls-Royce." Torsten Muller-Otvos, CEO, Rolls-Royce Motor Cars. Rolls-Royce Motor Cars has brought Serenity to this year's Geneva International Motor Show, unveiling the new standard in authentic, bespoke luxury motoring to the world's media.

Senna director working on biopic about Rolls-Royce founders

Asif Kapadia, the director of the amazing motorsports documentary Senna, has signed on to helm Silver Ghost, a film about the earliest days of Rolls-Royce. Martin Scorsese is among the movie's producers, and Lord Richard Attenborough was involved with the project before his death. Silver Ghost would tell the story of Charles Rolls and Henry Royce at the beginning of the 20th century. Automotive pioneer Lord John Douglas-Scott Montagu and his wife would also have roles. It seems that the film will involve the story of how Montagu's mistress, Eleanor Velasco Thornton, inspired the iconic Spirit of Ecstasy hood ornament. "What struck me when I read Silver Ghost was how this true story weaves together the lives of five remarkable people that changed the destiny of the Western world and I am delighted to be working together with the legendary filmmaker Martin Scorsese and Anthony Haas to bring it to the screen," Kapadia said in the announcement. "Most of the filming is due to take place in England and the intention is for production to begin later this year," project spokesperson Brigitte Hill told Autoblog. She wouldn't unveil anything about the cast at this stage, understandably. We first heard about Silver Ghost in 2012 when Scorsese and Attenborough were working on it. They reportedly had a script from Goldeneye screenwriter Jeffrey Caine and playwright Sharman Macdonald. Silver Ghost is among several automotive biopics that could arrive in cinemas. A Ferruccio Lamborghini film might start shooting this summer, and Robert De Niro has a Ferrari movie in the works. Leonardo Di Caprio also already has the big-screen rights to a future book about the Volkswagen diesel scandal. That's a huge crop of car movies, and we couldn't be more excited about it. Related Video: X ASIF KAPADIA TO DIRECT FEATURE LENGTH DRAMA SILVER GHOST PRODUCED BY MARTIN SCORSESE & ANTHONY HAAS 29/01/16 from Beaulieu Print this page Add this release to Your Downloads Asif Kapadia is to direct the Martin Scorsese/Anthony Haas produced feature film drama SILVER GHOST. The project will be a co-production between Scorsese's Sikelia Productions and Zuma Productions.

Rolls-Royce bringing art deco-inspired cars to Paris, celebrates with posters

Rolls-Royce announced that it will be bringing some "art-deco inspired" cars to the 2012 Paris Motor Show, and while we really have no clue what that means just yet, we're sure the cars are going to be very expensive.
The images show what appears to be a stylized Rolls-Royce Phantom or Ghost in an artistic rendering that would look at home in South Beach. Like the cars, Rolls-Royce is going all out with the launch of these special cars with an invitation-only introduction including a champagne reception.
We only have to wait until next week to see what features and styling changes Rolls-Royce has in store for these new bespoke models, but for now, enjoy this trio of art deco goodness and check out the press release below.