2015 Rolls-royce Wraith W/ Starlight & Driver Assist + Lowering Links on 2040-cars

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I got to see the Rolls-Royce Dawn

It may look like a Wraith convertible, but that doesn't do this new Rolls justice. In mid-May, Rolls-Royce announced the name of its forthcoming convertible: Dawn. Two days after that news was released, I saw the new car in Beverly Hills, CA. And as you can probably guess from earlier spy shots, not to mention my choice of lead photo, it looks like a Wraith convertible. Well, sort of. Before getting a full briefing of the new Dawn, I was frisked, security guards waved handheld metal detectors around my limbs, and my iPhone was confiscated. I was left standing outside a glamorous mansion with no more than a blue notebook, a pen, a glass of champagne, and gorgeous views of the Hollywood hills and Pacific Ocean. I was told to keep my mouth shut about everything I was about to see, until further notice. So no, I can't tell you everything I know about the Rolls-Royce Dawn; the company wants to save some information for the car's official unveiling in September at the Frankfurt Motor Show. I don't have photos. I don't even have a napkin sketch. Instead, I'm now allowed to tell you my impressions of the car I saw. It may look like a Wraith convertible, but that phrase alone doesn't do this new Rolls justice. Fabulous places. Shared social occasions. That's the sort of imagery Rolls-Royce wants to convey with the Dawn. In an effort to really convey this, Rolls-Royce opted to give the car a totally different name – that's why it isn't called Wraith Drophead Coupe, like the convertible version of the flagship Phantom. "'Dawn' perfectly expresses the character of the new Rolls-Royce. In its tentative, inchoate, anticipatory state, dawn is the world coming to light from the ethereal dark of the night," the company said in its original release. The Dawn name also harks back to the incredibly exclusive Silver Dawn from the 1950s, pictured above. Fabulous places and fabulous people. Shared social occasions. That's the sort of imagery Rolls-Royce wants to convey with the Dawn. After a hearing details that shall not be mentioned here (yet), I met the Dawn for the first time. The car drove up a path to the Beverly Hills mansion's courtyard, top up, modern music playing in the background. This was the first time in recent memory that a convertible was introduced with its roof affixed, but this was intentional. With the roof on, the differences between Wraith and Dawn are immediately noticeable. View 8 Photos With the roof up, the big droptop sort of looks like a hot rod.

Even Aston Martin and Rolls-Royce have designed flying taxis

Think British-built taxi cabs and you're likely to think of the classic, black London taxis. However, there are British companies eager to take taxis to the skies — bearing vaunted nameplates. Aston Martin has created the Volante Vision Concept, which isn't a sports car, but a luxury VTOL aircraft. It is the product of a joint venture with Cranfield University, Cranfield Aerospace Solutions and Rolls-Royce, and Aston says it's a "near-future study" that previews a flying autonomous hybrid-electric vehicle. It's meant for both urban and inter-city travel. The hybrid powertrain would come courtesy of Rolls-Royce Electrical, which has already provided such systems for marine and train use. The Volante Vision Concept's design language has been overseen by Marek Reichman, who stated the following: "We are at the beginning of a new generation of urban transportation; vertical mobility is no longer a fantasy. We have a unique chance to create a luxury concept aircraft that will represent the ultimate fusion of art and technology. We have used forms and proportions that express the same devotion to design, engineering and beauty that shape our cars." The leather interior bears familiar, winged Aston Martin badging — though this time the wings are especially appropriate. Beyond working with Aston Martin, Rolls-Royce plc has also designed a flying taxi of its own. Similarly VTOL, Rolls-Royce's hybrid-electric taxi has rotating wings and uses a gas turbine engine paired to hybrid tech; it is designed to carry four or five passengers and offers a 500-mile range with a top speed of 250 mph. And Rolls, of course, as a major supplier of aircraft engines, knows a thing or two about flying. Rolls says that if there is a business case for the flying taxi, it could see production in the early-to-mid-2020s. The Rolls-Royce concept was presented Monday at the Farnborough Air Show. Related Video: Featured Gallery Aston Martin / Rolls-Royce Flying Taxis Image Credit: Aston Martin, Rolls-Royce plc Design/Style Aston Martin Rolls-Royce Technology Emerging Technologies Autonomous Vehicles Commercial Vehicles Future Vehicles Luxury Special and Limited Editions air taxi

Rolls-Royce drops top for a new Dawn

Last summer Rolls-Royce confirmed it's been developing a new convertible, and now it has given that droptop a name: Dawn. Though Goodwood has not exactly been forthcoming with the details, the new Dawn is widely expected to serve as the convertible version of the Wraith fastback coupe. Its arrival would complete the expansion of the "entry level" Rolls-Royce family (if a relative term has ever been more so) alongside the Ghost, Ghost Extended Wheelbase, and the aforementioned Wraith to mirror that of the Phantom range above it. Now if you're thinking that the name Dawn doesn't convey the same supernatural "spirit" as the other nameplates in Goodwood's lineup, you're right. The press release below speaks of opportunity and the promise of a new day, and of course the name conveys as well the letting in of the sunshine (in this case) through its opening roof. But the handle also borrows from the company's considerable history. The original Silver Dawn was a highly exclusive cabriolet, of which Rolls only built 28 examples between 1950 and '54. It was the first Rolls-Royce to feature bodywork built in-house, and the company promises the new Dawn will offer extensive customization options as well. The Dawn has already been shown to dealers at a conference in LA, but we'll have to wait until early in the new year to see it for ourselves. Related Video: ROLLS-ROYCE MOTOR CARS ANNOUNCES A NEW DAWN FOR SUPER-LUXURY MOTORING 12 May 2015, Los Angeles, California Rolls-Royce Motor Cars today announced the name of its forthcoming new car. The new model, an exciting and sensuous drophead, will be known as Rolls-Royce Dawn. The car was unveiled to representatives of the marque's 130-strong global dealer network at the 2015 Rolls-Royce World Dealer Conference in Los Angeles, California today. "Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date," said Torsten Mueller-Oetvoes, Chief Executive Officer. "Dawn is a beautiful new open-top motor car with a name that suggests the fresh opportunities that every new day holds – an awakening, an opening up of one's senses and a burst of sunshine. It will be the most social of super-luxury motor cars for those beautiful people who wish to bathe in the sunlight of the world's social hotspots." Rolls-Royce Dawn is the next step in the renaissance of Rolls-Royce Motor Cars which began in 2003 with the launch of Phantom and subsequent introductions of Ghost and Wraith.