2014 Rolls-royce Wraith on 2040-cars

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Rolls-Royce could go electric, if battery tech advances

After toying with the idea a few year ago, Rolls-Royce isn't ready to completely give up on the idea of an electric model quite yet. Still, a hyper-luxurious EV from the opulent brand might not happen any time soon. "Suppose we find a battery technology that can offer ranges that are acceptable to our customers," brand boss Torsten Muller-Otvos said, according to Automotive News. "I can definitely imagine a fully electric Rolls-Royce." Muller-Otvos was clear that no final decision on an EV or even a much-rumored plug-in hybrid has been made yet. Rumors of an EV from the brand go back years. At the 2011 Geneva Motor Show, Rolls-Royce showed that it wasn't completely against going electric. The 102EX concept (pictured above) was based on a Phantom but with two, 194-horsepower electric motors and a 71-kWh battery to power them. The company claimed the behemoth had an estimated range of 124 miles and could hit 60 miles per hour in under eight seconds. At least one journalist even got to drive it. However, the brand's wealthy customers reportedly weren't convinced, and the project was canned. In 2014, several reports began suggesting a plug-in hybrid Rolls under development that would answer concerns about range and charging time amongst the clientele. This powertrain could debut on the next-gen Phantom around 2017, and it's likely to be borrowed from parent company BMW.

Rolls-Royce to auction first Dawn in America for charity

Want to get your hands on the first new Rolls-Royce Dawn to reach North America? The automaker will auction off the first of its new convertibles in the US at the Naples Winter Wine Festival in January. All proceeds will go to charity. The Dawn is the new drophead counterpart to the Ghost and Wraith. The four-seat convertible features a 6.6-liter twin-turbo V12 good for 563 horsepower and 575 pound-feet of torque, channeled to the rear wheels through an eight-speed automatic transmission for a 0-62 time of under five seconds. It's a suitable foil to the likes of the Bentley Continental GTC and Mercedes-Benz S-Class convertible. Rolls-Royce introduced the Dawn at the Frankfurt Motor Show just a couple of months ago, and will begin arriving at dealers in April. The example pictured here will be the first to arrive in North America. It'll be outfitted by the Bespoke division in Arctic White with a Deep Red roof and a corresponding interior with Indian Rosewood trim and unique treadplates. It's valued at over $400,000, but bidding will start at $335,000 at the wine fest scheduled for January 29-31 at the Ritz-Carlton in Naples, FL. Proceeds from the auction will go towards the Naples Children & Education Foundation. Rolls-Royce Motor Cars Offers Once-In-A-Generation Opportunity To Own The Sexiest Rolls-Royce Ever Built Bidder at the 2016 Naples Winter Wine Festival will become the first North American customer to receive the new Rolls-Royce Dawn WOODCLIFF LAKE, N.J., Nov. 4, 2015 /PRNewswire/ -- Bidders at the 2016 Naples Winter Wine Festival will have a truly exclusive opportunity to become the first North American customer to receive the sexiest Rolls-Royce ever built. The all-new Rolls-Royce Dawn marks a new horizon in the Rolls-Royce Motor Cars' lineup of pinnacle motor cars, and the brand has offered the very first delivery in North America to benefit Naples' charities. This Dawn will be offered at the Naples Winter Wine Festival to be held from January 29-31 2016 at The Ritz-Carlton Golf Resort in Naples, Florida with proceeds benefiting the Festival's founding organization, the Naples Children & Education Foundation. A true four-seater, Dawn is the most social of super-luxury drophead motor cars. Its effortless elegance and luxurious, yet approachable demeanor fits seamlessly into the backdrop of the 16th annual Naples Winter Wine Festival.

Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.
The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.
So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.