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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Rolls-Royce celebrates History of Rugby with special Wraith

With its latest special edition, Rolls-Royce celebrates the history of rugby – not only the game, but also the English school where the game got its start. The unique vehicle was created by the company's Bespoke customization division. It gets its start as the Wraith fastback coupe, but applies a number of unique details that ought to make Anglophiles and fans of the game alike swoon. To set this Wraith apart, the Bespoke team gave it a white paintjob to evoke the team jerseys of the Rugby School in Warwickshire, where William Webb Ellis laid down the foundations of the game in 1823. The special edition also features a green coachline, with a red rose that adorns the school's crest and was – according to legend – borrowed (with permission) from the emblem of Queen Elizabeth I. A unique set of 21-inch split-five-spoke alloys complete the exterior treatment, while the interior has been adorned with off-white leather complimented by navy and red trim, piano black veneer, and an English rose motif. The automaker even partnered with legendary rugby-ball manufacturer Gilbert to create a small run of balls out of the same leather that trims the interior, and embroidered by Rolls-Royce's own craftsmen. Of course not everyone – even those who can afford a Rolls-Royce – will be taken with this particular example. But like other specials from Goodwood, the extent of the customization goes to show what customers can expect when ordering their own. Related Video: ROLLS-ROYCE MOTOR CARS UNVEILS BESPOKE 'WRAITH' – HISTORY OF RUGBY' When the established rules become a constraint to creativity, it takes individuals of vision to carry the game forward. It was this spirit of individuality that has inspired the creation of two Great British institutions – Rolls-Royce Motor Cars and the game of rugby. Celebrating the illustrious history of the latter, Rolls-Royce Motor Cars is delighted to introduce the Rolls-Royce 'Wraith – History of Rugby', a unique creation from the company's Bespoke Design Studio in Goodwood, England. Usually tasked with reflecting the individual taste and lifestyle of a bold new generation of customer, Rolls-Royce's Bespoke team has drawn inspiration from the rich history of the quintessentially English sport to create a unique car.

Rolls-Royce Dawn dons Aero Cowling for the Geneva Motor Show

Rolls-Royce will not be bringing the Cullinan SUV to the Geneva Motor Show, but it is instead displaying four special takes on its existing portfolio. The most striking of these is the Rolls-Royce Dawn Aero Cowling. The titular leather-lined cowling made of carbon fiber and aluminum covers the Dawn's rear seats, effectively giving it the appearance of a two-seater, and is fitted with storage compartments. Rolls-Royce claims it is very light, but then the 570-horsepower V12 convertible weighs more than 5,600 pounds, so even a heavier decking setup would really only strain the person lifting it. In addition to the Dawn, Rolls-Royce has brought three custom Phantoms. The most restrained one is called "The Gentleman's Tourer," which features a two-tone grey and silver bodywork and a dark interior. The concept harkens back to 1930s Continental Saloons. The second one, a long-wheelbase Phantom, is called "The Whispered Muse," and it has the Dashboard Gallery option, featuring a silk motif. Rose Gold appears throughout the vehicle, including the Spirit of Ecstasy hood ornament — the first one finished in Rose Gold. The last Phantom, also a long wheelbase, is called "A Moment in Time," and its blue paint is a newly created hue. The three cars show off the customization capabilities of Rolls-Royce's bespoke division, and reportedly almost every customer will special-order their Rolls-Royce. Related Video: Featured Gallery Rolls-Royce Dawn Aero Cowling: Geneva 2018 View 14 Photos Related Gallery Rolls-Royce Geneva 2018 View 10 Photos Image Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com Geneva Motor Show Rolls-Royce Convertible Luxury rolls-royce phantom 2018 Geneva Motor Show rolls-royce dawn