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2018 Rolls-Royce Phantom VIII First Look | It's all new, we swear!

At a well-decorated warehouse just off Hollywood's Sunset Blvd., a gaggle of PR, design, operations, and executives from Rolls-Royce Motor Cars are stoking our excitement for the all-new, 2018 Rolls-Royce Phantom VIII. Along with the normal Rolls-Roycey words like "heritage," "brand," and "bespoke," was a repeated phrase. A phrase that shouldn't be necessary. A phrase eliciting a concept that should be obvious if true. The new car, it said, was "not an evolution" on the current Phantom. That, friends, is exciting to hear. Don't get us wrong, we like the train-engine-bolted-to-a-horseless-carriage look, and the beast's scale and presence on the street. Trouble is, since the car first took to unsmoothing our air with its cathedral-facade front end in 2003, the looks have gotten a little, um, tired. Blame the mercilessness of time. Blame the success of the car, which means they're on every street corner in west Los Angeles. Blame the "imitation-is-the-most-sincere-form-of-flattery" Chrysler 300. Blame the fact that this car's magnetism vaults it into the public eye more frequently than a Kardashian. Whatever the cause, fact is, the Phantom needs a reboot. A subtle evolution a la the last Bentley Continental won't do. The lights are out. We're led through a darkened antechamber into the full-dark of the warehouse. We can see the shape. It's big and has the classic squared off D-pillar. The front, too, has the required grille bigness. It is enviously long. Let's pause. Here at Autoblog, we're known for giving people advice. We take that responsibility seriously, because the results of our evaluations and expertise are often the reason someone has dropped thousands of dollars on a car they're going to live with for many years. We try to keep it on cars and to not to get too preachy on the life coaching. We're going to break that convention now. Here's a life pro tip: The more frequently that someone in a position of power repeats a claim, the more likely it is that that claim is false. The lights click on. The men and women of Rolls-Royce, for whom this project is a true honor, clap in genuine appreciation and reverence for what they've been a part of. And the journalists in the room turn to each other and mouth, "Wait, is this the new one?" If you're casually familiar with the current-gen Phantom, based on seeing them pull into the club as you wait in line, then this new one will likely register as just another Phantom when it hits the streets early next year.

Rolls-Royce gets Inspired by Film with latest Wraith special [w/video]

"You like me, you really like me!" If Rolls-Royce could tune its exhaust note to speak those words, (in Sally Field's voice, no less) we get the feeling it would. But since it can't it has done what it does best: launch a special edition. In this case, it's called the "Inspired by Film" edition, and it's based on the Wraith. Its creation was inspired by And the World Stood Still, a rather dramatic promotional video that accompanied the Wraith's launch two years ago. The film, which you can view below if you missed it the first time around, involved 100 DSLR cameras, 36 computers and nearly a mile of cabling, orchestrated in Barcelona to capture the spirit of the Rolls-Royce fastback. It was decorated with a Gold Award by the International Visual Communications Association and was recently admitted to the National Archive of the British Film Institute. So to mark the occasion, Rolls is rolling in to the New York Auto Show with this special edition. Taking the Silver Screen theme quite literally, it's decked out with two-tone silver paint, a solid silver Spirit of Ecstasy hood ornament and grey leather with ebony and aluminum trim. The special edition will be available to order right after its debut in Manhattan, and of course comes with the 6.6-liter twin-turbo V12 churning out 624 horsepower to make the Wraith the fastest, most powerful production model in the company's history. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. ROLLS-ROYCE WRAITH 'INSPIRED BY FILM' DEBUTS AS LAUNCH FILM IS ACCEPTED INTO BFI NATIONAL ARCHIVE 31 March 2015, Goodwood The groundbreaking Rolls-Royce Motor Cars Wraith launch film, 'And the World Stood Still', has been accepted into the BFI (British Film Institute) National Archive, the world's most significant collection of film and TV. To celebrate the event, Rolls-Royce Motor Cars has created Wraith 'Inspired by Film', which will debut at the 2015 New York Auto Show tomorrow, 1 April 2015. The film, which won a Gold Award at the 26th International Visual Communications Association (IVCA) Awards, caught the attention of the BFI's Senior Curator for Non-Fiction Films, Patrick Russell, who considered it a striking piece of contemporary cinematography and so decided to accept it into the archive. "We are delighted to see Rolls-Royce's Wraith launch film enter the BFI's collection," commented Russell.

Rolls-Royce's design team renders kids' drawings from worldwide design contest

Back in April, Rolls-Royce put out a call to action to kids around the world. The British luxury carmaker wanted to see children design their dream Rolls-Royce of the future. The motivation for doing so? Winners get to enjoy a chauffeur-driven ride to school in a Rolls-Royce with a friend of their choice. Not a bad prize for a kid who is obsessed with cars. It’s been a few months now, and Rolls-Royce has selected a number of winners. Rolls-Royce ended up slotting all the entries into four categories: Technology, Environment, Fantasy and Fun. That means there are four winners, but three other ideas were so good that Rolls gave them “Highly Commended” awards. Rolls-Royce said it received submissions that were inspired by unicorns, space travel, bumblebees, Pablo Picasso and the Egyption pyramids. After selecting all the winners and “highly commended” entries, Rolls-Royce had its design team transform the drawings into digitally-rendered illustrations. They used the same software and processes that theyÂ’d use when working on an actual Rolls-Royce design. You can click through the winners in the gallery at the top, or scroll down below to see them all, along with their corresponding descriptions. Winners: Technology: Bluebird II Rolls-Royce is back to breaking world speed records! Environment: The Capsule For Earth lovers and those that have peoplesÂ’ health at heart. Fantasy: Turtle Car Inspired by sea and land turtles, the Turtle Car can transport patrons not only by sea and land but by air too. Fun: Glow A dream for the future. This timeless Rolls-Royce demonstrates the full spectrum of creative vision. Highly Commended: Bolt The Pinnacle of Intergalactic Space Travel Prosperity The Rolls-Royce Prosperity is only for the most exacting patrons, who believe ease of travel should never be compromised. House of Esperanto This ultimate flying machine can communicate with every creature and combines all the convenience of a house with the mobility of a car. The ground-breaking technology that allows this development is brought to humanity by a mysterious bird that has been living in outer space for a million years.