Rolls-royce Silver Spur on 2040-cars

Auto blog

Rolls-Royce to decide on SUV by year's end

The market for high-end luxury SUVs continues to climb, but Rolls-Royce is in no huge rush to jump on the leather-clad, high-riding bandwagon. The company has just announced a new sales record for the fifth year running, with over 4,000 units delivered in 2014. But it recognizes that SUVs are where the market is going, so it's going to carefully weigh its options, and make a decision on how to proceed by the end of 2015. This according to Rolls-Royce CEO Torsten Muller-Otvos in speaking with Auto Express. "There is not yet a final decision, because we still need to answer a couple of questions ourselves," said Muller-Otvos in regard to a potential SUV, admitting, "You need to move the brand from time to time, you need to go with the flow. We might even see in a few years that the classical sedan segments are shrinking due to the fact that SUV type vehicles are growing. So if you don't change your product portfolio to something that is up to date then at some point in time you might even die." If the storied Goodwood-based marque does proceed with an SUV, it would be following former sister-company Bentley into the segment. But they're not the only ones. Mercedes is said to be preparing a Maybach version of the next GL-Class, Jaguar Land Rover keeps making increasingly expensive and luxurious Range Rovers, and Maserati is preparing to launch its Levante crossover. The prospect of an SUV isn't the only project Rolls-Royce has in the works, though. It's got a convertible version of the Wraith coming soon, and sooner or later there will be a replacement for the thirteen-year-old Phantom saloon, potentially to include some carbon fiber in its construction to help trim weight. A hybrid powertrain could be in the mix as well, though customers have shunned the idea of a pure electric model. Just don't expect a Rolls-Royce more accessible than the Ghost: the company is glad to be growing its sales, but is not chasing any specific sales targets that would press it to cheapen the brand by going down-market.

Rolls-Royce Cullinan SUV reveals its rear to the cameras

Last week, Rolls-Royce released some official photos of its upcoming SUV, code-named Project Cullinan. The SUV was still wearing full camouflage, and we could only see the front half, but it was our first peak at the new vehicle. Now, thanks to one of our spy photographers, we can see the rest. Immediately noticeable are the rear-hinged, suicide-style rear doors. There appears to be a dummy handle at the trailing edge of the door, but there's no hiding the real thing, which match up nicely with the front handles. Also evident is the plain and simple roof line. No flashy curves here, just simple lines and angles. In fact, the profile of the rear hatch is a bit reminiscent of the Land Rover Range Rover. The hatch drops down to a low-profile rear bumper that features squared-off cutouts for the exhaust. There are couple more details we spot in these photos as well. The unmistakable Rolls-Royce grille looks a bit more rounded than what we saw in the official photos. The result is a more familial look to the Ghost-based Rolls-Royce models. Also noticeable is the strong shoulder line found on every Rolls that runs just below the windows from the headlights to the tail. We can't quite see the tail end of the feature line because of some false body work, but it certainly appears to run the length of the car. See for yourself in the gallery above. Related Video:

Rolls-Royce Spectre reveal: Watch it here live Tuesday morning

Rolls-Royce is preparing to unveil the Spectre, its first series-produced electric car. The big coupe is scheduled to make its global debut online tomorrow (Tuesday, October 18) at 8 a.m. Eastern, and you can watch the livestream right here to get all of the details. Official details about the Spectre remain few and far between; Rolls-Royce has done a good job keeping the EV under wraps. Official spy shots published by the British company in July 2022 suggest that the model will wear a futuristic-looking design, though it will remain recognizable as a member of the Rolls-Royce range, and it will be the brand's most aerodynamic car thanks to a 0.25 drag coefficient. Inside, the Spectre will be mostly standard Rolls-Royce fare. One of the exceptions is a digital instrument cluster. 2024 Rolls-Royce Spectre testing in Frnace View 10 Photos Rolls-Royce noted that it put the Spectre through the most rigorous testing program it has ever subjected a new model to; prototypes will have covered over 1.5 million miles by the time deliveries begin. While that might sound like overkill, there's a lot to test: In addition to a battery-powered drivetrain, the Spectre features "141,200 sender-receiver relations and has more than 1,000 functions and more than 25,000 sub-functions," according to the company, and it will inaugurate a new suspension system capable of disconnecting the roll bars. Details such as horsepower and driving range will be announced during the unveiling. One of the figures that we do know is that the 59-inch-long doors are the longest units ever fitted to a production Rolls-Royce; put another way, they're nearly as long as a Smart Fortwo is wide. Tune in tomorrow to watch the Spectre make its debut. Deliveries will begin in the fourth quarter of 2023, and pricing hasn't been announced — though Rolls-Royce buyers aren't price-sensitive.