Chauffeur Driven Super Clean Rolls Royce To Benefit Aspca on 2040-cars

Auto blog

Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.
The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.
So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.

Rolls-Royce Spectre revealed — its first-ever, 577-horsepower electric car

Next year, Rolls-Royce plans to deliver its first EV: Spectre. Teased more than a year ago, this new EV will be the first battery-powered model from Rolls-Royce (but not its last) as the company turns the page to what CEO Torsten Muller-Otvos called "the start of a bold new chapter" for the show-stopping British marque. While the Spectre is not yet ready for prime time, the new battery-powered coupe has reached the point where Rolls-Royce is comfortable sharing it with the world as its engineers work to hammer out the details.  Rolls-Royce Spectre EV View 34 Photos Its side profile may suggest that Spectre shares its underpinnings with the Wraith, but Rolls-Royce says that's not the case. Aerodynamic drag be damned, Rolls-Royce went out of its way to redesign the Spirit of Ecstasy so that it could remain a fixture of the company's design even in a world where even the smallest hint of turbulence can draw scrutiny. This is the first production implementation of the revised ornament. Under the skin lies an all-aluminum architecture engineered to reduce mass wherever possible. This (and its derivatives) will be the platform upon which Rolls-Royce's future EVs will ride; it's also shared with the company's latest round of petroleum-powered models. Rolls-Royce says it is also 30% stiffer than any previous model the company has sold, which is no mean feat considering the fact that its engineers incorporated the battery pack into the Spectre's structure.  Integrating powertrain into the chassis can be a nightmare for internal combustion models, but Rolls-Royce says it has paid big dividends with Spectre. Mass dampening is one of the most effective means of controlling vehicle NVH, and very few components offer the density of a battery pack. All 700 kilograms (~1,540 pounds) pull double duty as sound deadening in the Spectre. That brings its total curb weight to just under 6,650 pounds — approximately 1,300 pounds heavier than the Wraith.  Rolls-Royce says it'll have more than enough power to overcome that mass. While specifications of the battery pack and motors are not yet available, Rolls-Royce did confirm that it its targeting a power output of 577 horsepower and 664 pound-feet of torque. It should hit 60 mph in just 4.4 seconds on the way to a top speed of 155. With its 23-inch wheels, it should offer approximately 260 miles of range on the EPA cycle.

Rolls-Royce Ghost Zenith Collector's Edition is the ultimate Ghost

This generation of Rolls-Royce Ghost is coming to a close. We’ve seen a couple of prototypes for the new Ghost out testing in the wild, but it looks like Rolls has one more ace to play on the current car: the Zenith CollectorÂ’s Edition. If youÂ’re an avid Rolls-Royce enthusiast, you may remember that the British marque introduced a Zenith edition of the Phantom in 2016 when that generation of Phantom was wrapping up its 13-year tenure. WeÂ’ve had the current Ghost for about 10 years now, which means a new one is right around the corner. Before itÂ’s finished, Rolls-Royce is screwing together 50 of these Zenith Edition cars. Rolls says these 50 cars “will feature the highest levels of bespoke ever seen on a Ghost Collection car.” ThatÂ’s saying something for a company that will pretty much do anything you ask so long as your bank account can back it up. Take a gander through the photos above to see what the 1 percenters are riding around in these days. Changes to this Ghost versus a regular one are inspired from the 200EX Concept, which was the concept car for the Ghost back in 2009. Each Zenith Edition will house a commemorative ingot made from the 200EXÂ’s Spirit of Ecstasy — itÂ’s melted down, then part of it is being placed into the center console of each of the 50 Zeniths. There is a plaque that explains exactly what it is to anyone wondering. The center console features an engraving of some part of the 200EX Concept. The owner gets to choose exactly what part it is. All the door pockets are illuminated with some rather fantastic-looking lights shining through perforated leather. A special clock and door sill commemorates this Ghost as the Zenith Edition. From the outside, youÂ’ll notice that all Ghost Zenith cars have a two-tone paint scheme with only three options, all shown here. Rolls doesnÂ’t say how much they cost, but it does warn that order books for the Zenith will close imminently. The cars are being manufactured in West Sussex as we speak.