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Could Rolls-Royce expand business with new models?

Rolls-Royce may be forced to expand its lineup beyond the über-luxury cars gobbled up by the ultra-wealthy jetset, as new competition in the form of the rumored, high-end Mercedes-Benz S-Class could take a slice of the luxury pie from the BMW-owned manufacturer.
Automotive News reports that this, along with the combination of BMW's unwillingness to move above the price-point set by the 7-Series and Bentley's expansion into the SUV realm, could force Rolls-Royce's hand. AN is arguing that, as unrealistic as it might sound, Rolls could develop a four-door crossover or shooting brake, but that any such plans are in the earliest of stages.
In the near term, the smallest Rolls-Royce, the Ghost, will get a refresh in 2014, while the sporty Wraith fastback will spawn a convertible variant by 2015. The big boy of the Rolls-Royce range, meanwhile, is due for a far more comprehensive re-do. The Phantom is expected to share a platform with the next-generation 7-Series in 2016. Advanced materials are expected to feature heavily, as Rolls-Royce seeks to trim body fat and improve fuel economy without compromising the performance or comfort expected of the brands' flagship model.

Rolls-Royce Amethyst Droptail one-ups the floral theme with gemstones

Rolls-Royce debuted its first Droptail commission during Monterey Car Week, the floral-themed La Rose Noire. Not seven days later, the second Droptail took to the alpine stage in Gstaad, Switzerland, commissioned by a client wishing to celebrate his gem business, his home region, and his son. This one's called the Amethyst Droptail, the quartz crystal chosen for being the son's birthstone. The International Gem Society says February's gem ranges "from pale lilac to deep reddish purple," a symbol of royalty as well as "spirituality, mental clarity, and healing." We're also told the vivid stones are generally more valuable and desirable than the pale stones, hence the intense colors on the Amethyst Droptail.  There's another lilac connection in the Globe Amaranth flower native to Guatemala, Panama and Brazil, but grown all over the world. Rolls-Royce said this amaranth "blooms in the desert near one of the client's homes." The roadster starts with the soft purple body color dubbed Globe Amaranth and flecked with aluminum, contrasted with deep purple Amethyst paint swirled with a blend of red, blue, and violet mica flakes. Carbon fiber sections around the hem of the car display book-matched chevron patterns and are finished with Amethyst-tinted lacquer. More contrast shows in mauve accents painted inside the 22-inch wheel spokes. The brightwork's seen a great deal of attention. There are two finishes on the vanes of the Pantheon grill, each thin leading edge polished to a shine, the broadsides being brushed. The 3D-printed composite lower grille is affixed with 202 stainless steel ingots hand-painted in Globe Amaranth. Above that, a ring of rounded (as opposed to faceted) and polished amethyst surrounds the Spirit of Ecstasy when she appears. The stone's been finished into a shape referred to as a cabochon, generally featuring a convex upper surface and flat underside, and engraved with the word "Droptail." The interior is designed around the commissioning client's choice of Calamander Light wood, which features long bands of varying tones. Lighter bands decided the hue of the Sand Dunes leather on the seat bolsters framing the Amethyst leather centers. There are more amethyst cabochons laid around the gauges in the instrument cluster.

Rolls-Royce could go electric, if battery tech advances

After toying with the idea a few year ago, Rolls-Royce isn't ready to completely give up on the idea of an electric model quite yet. Still, a hyper-luxurious EV from the opulent brand might not happen any time soon. "Suppose we find a battery technology that can offer ranges that are acceptable to our customers," brand boss Torsten Muller-Otvos said, according to Automotive News. "I can definitely imagine a fully electric Rolls-Royce." Muller-Otvos was clear that no final decision on an EV or even a much-rumored plug-in hybrid has been made yet. Rumors of an EV from the brand go back years. At the 2011 Geneva Motor Show, Rolls-Royce showed that it wasn't completely against going electric. The 102EX concept (pictured above) was based on a Phantom but with two, 194-horsepower electric motors and a 71-kWh battery to power them. The company claimed the behemoth had an estimated range of 124 miles and could hit 60 miles per hour in under eight seconds. At least one journalist even got to drive it. However, the brand's wealthy customers reportedly weren't convinced, and the project was canned. In 2014, several reports began suggesting a plug-in hybrid Rolls under development that would answer concerns about range and charging time amongst the clientele. This powertrain could debut on the next-gen Phantom around 2017, and it's likely to be borrowed from parent company BMW.