1991 Rolls Royce Silver Spur Super Low Miles Lunch Tray on 2040-cars

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Rolls-Royce's future models will be electric-only starting in 2030

Rolls-Royce's first series-produced electric car, the Spectre unveiled in 2022, won't be its last. The BMW-owned company announced that every new car it launches after 2030 will be electric-only, though it stressed that there's still space in its range for V12-powered models. "All future Rolls-Royces, new ones, will be only electric while maintaining what Rolls-Royce stands for," company boss Torsten Muller-Otvos told British magazine Car. He added that this thinking explains the Spectre's overall design. "That's why we also decided to go with classical Rolls-Royce proportions. It needs to look like a Rolls-Royce: monolithic, great stature, it carries proudly the pantheon grille. It drives like a Rolls-Royce, it accelerates like a Rolls-Royce, it wafts like a Rolls-Royce ... it has all of the same materials — while being electric," he said. That doesn't mean that Rolls-Royce's design department is stuck in a rut. The modular platform that underpins the Spectre (pictured) will serve as the foundation for other EVs, and Muller-Otvos told Car and he's open to experimenting with "very different technologies" and "different shapes," though he stopped short of providing specific details. "[Electric technology fits perfectly with the brand," he opined. Rolls-Royce expects the Spectre will be able to drive for up to 260 miles on a charge. That's not much, but the company explained driving range isn't a big concern for its customers. They mostly use their cars in urban centers and they're able to charge at home and at work. If you're saving up for a V12-powered Rolls-Royce, it's not too late. "I still foresee a very good business for us in future for Cullinans, for Ghosts," noted Muller-Otvos in the same interview.

Grey Poupon to air new version of famous Rolls-Royce ad, this time with car chase [w/video]

Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.
The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.
So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.

Rolls-Royce Wraith Kryptos Collection is a car with a secret

Rolls-Royce has unveiled yet another special-edition vehicle, this one being a version of the Wraith. It’s called the Wraith Kryptos Collection, and itÂ’s a bit more intriguing than most.  That intrigue comes from the secrets itÂ’s holding within. This car is a driving encrypted cipher. Rolls-Royce designers decided to incorporate a “labyrinth of complex ciphers” outside and inside the Wraith Kryptos. “As a designer, IÂ’ve always been fascinated by the notion that you can communicate messages that are understood by only an elite few, using symbols, pictograms, and ciphers,” Rolls-Royce Designer, Katrin Lehmann said. Finding the key becomes integral to appreciating the full meaning of an item that can otherwise be viewed simply as a work of art.” A number of messages are encrypted throughout the vehicles, but youÂ’ll need to be a decent cryptographer to get anywhere with it. To be frank, weÂ’re not sure how complex Rolls-Royce got with its cipher. Perhaps the scores of folks still looking into the ZodiacÂ’s cipher could take a break and see what Rolls has in store for everyone. Whatever it is, there are only two people who own the code to read the messages, the designer, and the CEO. A paper key has been tucked away into the CEOÂ’s safe at the home of Rolls-Royce. Rolls-Royce probably hasnÂ’t told us everything, but you can find code on the Spirit of Ecstasy hood ornament, exterior paint, the headrests, metal trim and headliner. A combination of Kryptos Green (a newly-developed Rolls-Royce color), Delphic Grey, Dark Grey and Orbit Grey paint give this Wraith its signature appearance. For the 50 owners who end up with a Wraith Kryptos Collection, theyÂ’ll be able to submit guesses at cracking the code via the Rolls-Royce application, Whispers. Feel free to drop us a line when you figure it out, too.