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Rolls-Royce Ghost Series II rolls in with some subtle updates [w/video]

Downsizing is a relative term - especially when it comes to a Rolls-Royce. But that's just what the British luxury automaker did with the release of the Ghost in 2010. Sure, it's over seventeen and a half feet long (over eighteen in Extended Wheelbase form), but that's still shorter than the 19 feet the standard Phantom stretches, and that much shorter than the twenty-foot-long Phantom EWB.
The Ghost has now been on the market for four years, high time Rolls gave it a little refresh - and that's just what it's done here in Geneva with the release of the Ghost Series II. It's essentially the same vehicle as the outgoing model, but the Ghost Series II (like the Phantom Series II released in 2012) benefits from a host of minor updates. The styling has been subtly revised, and the sumptuous cabin space has been updated with such features as a new infotainment display, rotary controller and trim.
Although Goodwood hasn't released official output figures, the 6.6-liter twin-turbo V12 (only the second twelve-cylinder engine in Rolls-Royce history) carries over from the existing model. We might hope for some of the power upgrades released for the Wraith or the Ghost V-Specification, but what we know for sure is that it's mated to a Satellite Aided Transmission that uses GPS data to 'read' the road ahead and choose the right gear for the turns coming up. It's a nifty technology pioneered by parent company BMW, and along with the other updates rolled out for the Series II, promises to make the hyper-luxurious driving experience that much more so.

2015 Rolls-Royce Ghost Series II [w/video]

Rolls-Royce Director of Global Communications Richard Carter tells me that his storied employer is "a company that does not chase volume." In a perfect world, mused Carter, the carmaker would sell "one less" of its ultra-luxury vehicles than the fast-expanding world market demands.
And, thanks in no small part to the unprecedented success of the Series I Rolls-Royce Ghost that launched in 2010, the Brit brand seems well positioned to strike that perfect balance between exclusivity and record profits. In 2003 (the year in which the first BMW-backed Rolls rolled off the line in West Sussex), the company managed to sell around 500 cars. This year, with the first run of already-back-ordered Ghost Series II models still weeks away from delivery, the marque will top 4,000 units for the first time in its history.
Considering that each one of those "units" - a somewhat unsatisfying term for motor car this special ­- will gross Rolls-Royce $300,000 if we're being very conservative, you'll quickly see that creating a very desirable product for one of the best brands in the world negates the need to chase volume. The rich and free-spending are chasing this Ghost, instead.

'Most expensive safety deposit box in the world' has a Rolls-Royce ferry

Ultra-high-end security and storage company International Bank Vaults (IBV) has several locations around the world, but as of next week, none will be more exclusive than the London branch. IBV is set to open a new vault with what's claimed to be the most expensive safety deposit boxes in the world. With price come perks, however, including a personal Rolls-Royce Ghost chauffeur to take customers to and from the vault. According to The Guardian, IBV, owned by South African millionaire Ashok Sewnarain, decided to open the new vault as a response to rapidly increasing demand for private wealth storage from the world's richest people. “We wonÂ’t deal with millionaires," managing director of the new facility Sean Hoey said. "We will be dealing only with billionaires.” For the top tier of the rich, a full room can be rented out for about $3.3 million per year. On a much lower scale, the cheapest available safety deposit box will cost about $785 to rent per year. Those boxes are pretty small, however, at about two inches high, 6.3 inches wide, and 19.3 inches deep. Hoey says it's enough space to store jewelry or "a fair few gold bars."  At this location, when the customers need to deposit or withdrawal spare gold bars in between polishing sessions, a chauffeur will arrive in a Rolls-Royce Ghost for proper luxury transportation. To get to the underground vault, two door people will take clients through fingerprint and iris scans. The vault itself is secured from theft attempts by steel lining in the walls, ceiling, and floor. Read more and see photos of the building on The Guardian. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.